Sponsored
PATTERN Curl Gel - Ulta Beauty
$12.00 ($4.00/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Features & Benefits:
- A favorite for wash-and-gos
- Styles are defined
- Curls are left flexible, springy and touchable
- Flake and crunch-free finish
- Great for 3B-4C
- Research Results:
- 92% agreed this gel did not flake in their hair.
- *Based on a 60-subject consumer perception study after 1 week of use.
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other: Cruelty-free, Color-safe, Contains Coconut Oil
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are a sweet floral essence of Neroli, Rose and Patchouli.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Apply on wet hair for wash-and-gos, braids and twist-outs or on damp or dry hair for slick looks.
Description
The Curl Gel is a dream for defined, bouncy, touchable, and juicy curls looking for medium hold. Glides on effortlessly and gives life to coils with the nourishment of Aloe Vera, Coconut Oil and Cacay Oil.
Hair Type: Curly, Textured
Trial/Mini/Travel Size: Yes
Product Form: Gel
Beauty Purpose: Curl Enhancing
Net weight: 3 fl oz (US)
TCIN: 82568169
UPC: 810015150795
Item Number (DPCI): 342-03-8283
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, glycerin, cetearyl alcohol, aloe barbadensis leaf extract, cocos nucifera (coconut) oil, behentrimonium methosulfate, wheat amino acids, benzyl alcohol, hydrolyzed silk, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, rosmarinus officinalis (rosemary) leaf extract, helianthus annuus (sunflower) seed oil, peg-40 hydrogenated castor oil, peg-60 hydrogenated castor oil, cetrimonium chloride, citric acid, hydroxyethylcellulose, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, disodium edta, potassium sorbate, sodium benzoate, phenethyl alcohol, caprylyl glycol, polysorbate 60, phenoxyethanol, disodium phosphate, sodium phosphate, sodium sulfite, fragrance/parfum, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol, limonene' '
Allergens & Warnings:
CAUTION: IF PRODUCT ENTERS THE EYE, WASH OUT THOROUGHLY WITH PLENTY OF CLEAN WATER.Shipping details
Estimated ship dimensions: 4.72 inches length x 2.87 inches width x 2.07 inches height
Estimated ship weight: 0.24 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This curl gel has garnered enthusiastic praise for its ability to define and moisturize curls without leaving a crunchy or greasy residue. Guests appreciate its lightweight formula that provides a soft hold, making it ideal for wash-and-go styles. Many have noted the pleasant scent and the way it enhances curl definition while minimizing frizz. However, some guests experienced varying results based on their hair type, indicating that it may work best for certain textures.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3397 reviews
60% would recommend
30 recommendations
5 out of 5 stars
17 November, 2025
originally posted on PATTERN Beauty
Curl Gel
[This review was collected as part of a promotion.] Very Nice it’s not heavy like other market products
5 out of 5 stars
17 November, 2025
originally posted on PATTERN Beauty
Hydration Gel
[This review was collected as part of a promotion.] Keeps my very dry natural hair shiny and hydrated.
5 out of 5 stars
13 November, 2025
originally posted on PATTERN Beauty
Love the product
[This review was collected as part of a promotion.] I have been buying curl gel for 2 years. Was looking for hold without drying my hair. Love it.
5 out of 5 stars
7 November, 2025
originally posted on PATTERN Beauty
Never had anything better
Everything that I have purchased from pattern has made my hair lovely. Now I’ll purchase the curl gel, I’m sure it will even curlier and shine.
4 out of 5 stars
5 November, 2025
originally posted on PATTERN Beauty
It’s ok, leaves my hair
[This review was collected as part of a promotion.] It’s ok, leaves my hair flaky after it dry but it does the job!
5 out of 5 stars
4 November, 2025
originally posted on PATTERN Beauty
Products
[This review was collected as part of a promotion.] I love these products. They make my hair look great!
5 out of 5 stars
1 November, 2025
originally posted on PATTERN Beauty
My Mini Products
[This review was collected as part of a promotion.] I can’t be without your products for too long. I bought the minis for my travels.
3 out of 5 stars
30 October, 2025Verified purchase
(no review title)
This maybe a product for someone just not me. The product has a hold and I wanted to receive a curl only.
5 out of 5 stars
22 October, 2025
originally posted on PATTERN Beauty
Curls are popping.
[This review was collected as part of a promotion.] The curl gel is hydrating and helps with shaping my curls for my wash n go. My curls hold without being hard or crunchy.
5 out of 5 stars
15 October, 2025
originally posted on PATTERN Beauty
This gel is awesome!!
[This review was collected as part of a promotion.] I have extremely dense, thick curly hair and this gel is the PERFECT consistency for keeping my curls lightweight and fluffy yet still fairly defined. I prefer my hair to be more touchable than defined, and this does exactly that. Even after 3 days it still feels so soft and looks really lived-in.
5 out of 5 stars
13 October, 2025
originally posted on PATTERN Beauty
Perfect Product
[This review was collected as part of a promotion.] The curl gel is amazing paired with the curly custard or on its own. Not stiff at all, just enough hold, and smells great too!
5 out of 5 stars
8 October, 2025
originally posted on PATTERN Beauty
THE Best!!
[This review was collected as part of a promotion.] This is the first time in my 40 something years of doing my hair have I ever LOVED a product more. Highly recommend!
5 out of 5 stars
8 October, 2025
originally posted on http://www.ulta.com

Curl gel.....love it!
Love it!
5 out of 5 stars
7 October, 2025
originally posted on PATTERN Beauty
Bouncy waves & a scent to fall in love with
[This review was collected as part of a promotion.] My hair is happier than it ever has been since I started looking for products to enhance the natural waves, and if I were in the market to attract other humans with my absolutely amazing scent, this would be the one to make people fall in line to hang out with me and sniff my hair all day long. You know how you occasionally throughout the day catch a whiff of your own hair? Every time I do I just feel happier. I’d buy it again just for the scent! Good thing it also works amazingly well.
1 out of 5 stars
6 October, 2025
originally posted on PATTERN Beauty
Hold
[This review was collected as part of a promotion.] To thick for my hair type. Hold made my curls crunchy. Yikes!
5 out of 5 stars
10 September, 2025
originally posted on http://www.ulta.com

Love this Gel!
I have very curly and dry hair. I started doing wash and gos using this product and it make my curls pop!
5 out of 5 stars
3 September, 2025
originally posted on PATTERN Beauty
Soft curls
[This review was collected as part of a promotion.] Love this product. Great if you want moisturized Soft curls.
5 out of 5 stars
1 September, 2025
originally posted on PATTERN Beauty
Awesome Products
[This review was collected as part of a promotion.] I absolutely love how the products make my hair feel so soft and manageable. There's no build up or greasy residue, really like how my curls are so defined! Tracee did her thing with these products!
5 out of 5 stars
30 August, 2025
originally posted on PATTERN Beauty
Great product
[This review was collected as part of a promotion.] I am obsessed with this gel, it's not sticky at all, very lightweight, but still manages to have a lot of hold at least for me. the smell is fine, and it was shipped very fast. overall 10 out of 10
5 out of 5 stars
27 August, 2025
originally posted on PATTERN Beauty
leave in conditioner
[This review was collected as part of a promotion.] it always leave my hair so soft and very very moisturized i definitely recommend if you have a hard time styling when wet because it detangles really well