$12.00 when purchased online
Target Online store #3991
About this item
Highlights
- Features & Benefits:
- A favorite for wash-and-gos
- Styles are defined
- Curls are left flexible, springy and touchable
- Flake and crunch-free finish
- Great for 3B-4C
- Research Results:
- 92% agreed this gel did not flake in their hair.
- *Based on a 60-subject consumer perception study after 1 week of use.
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other: Cruelty-free, Color-safe, Contains Coconut Oil
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are a sweet floral essence of Neroli, Rose and Patchouli.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Apply on wet hair for wash-and-gos, braids and twist-outs or on damp or dry hair for slick looks.
Description
The Curl Gel is a dream for defined, bouncy, touchable, and juicy curls looking for medium hold. Glides on effortlessly and gives life to coils with the nourishment of Aloe Vera, Coconut Oil and Cacay Oil.
Hair Type: Curly, Textured
Trial/Mini/Travel Size: Yes
Product Form: Gel
Beauty Purpose: Curl Enhancing
Net weight: 3 fl oz (US)
TCIN: 82568169
UPC: 810015150795
Item Number (DPCI): 342-03-8283
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, glycerin, cetearyl alcohol, aloe barbadensis leaf extract, cocos nucifera (coconut) oil, behentrimonium methosulfate, wheat amino acids, benzyl alcohol, hydrolyzed silk, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, rosmarinus officinalis (rosemary) leaf extract, helianthus annuus (sunflower) seed oil, peg-40 hydrogenated castor oil, peg-60 hydrogenated castor oil, cetrimonium chloride, citric acid, hydroxyethylcellulose, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, disodium edta, potassium sorbate, sodium benzoate, phenethyl alcohol, caprylyl glycol, polysorbate 60, phenoxyethanol, disodium phosphate, sodium phosphate, sodium sulfite, fragrance/parfum, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol, limonene
Allergens & Warnings:
CAUTION: IF PRODUCT ENTERS THE EYE, WASH OUT THOROUGHLY WITH PLENTY OF CLEAN WATER.Shipping details
Estimated ship dimensions: 4.72 inches length x 2.87 inches width x 2.07 inches height
Estimated ship weight: 0.24 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 1276 ratings
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Guests are saying
Guests appreciate the curl gel for its lightweight, moisturizing properties that define curls without leaving them crunchy or stiff. Many find it effective for various curl types, providing a soft hold and enhancing shine. The pleasant scent and ease of application are also highlighted positively. However, some guests express a desire for stronger hold and mention that it may not work as well in high humidity. Overall, it is a favored choice for maintaining healthy, bouncy curls.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3286 reviews
59% would recommend
27 recommendations
Love It!
5 out of 5 stars
Stephanie M. - 12 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] It is the perfect hold for my 3a curls and no stiffness just beautiful, touchable hold! It is THE go between of a leave in conditioner and gel!
My favorite gel!!!
5 out of 5 stars
Stephanie M. - 18 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This “gel” is so nice! It is moisturizing and provides very nice hold for my curl pattern and density without making my 3a curls stiff and crunchy. Absolutely love it!
Finally
5 out of 5 stars
Dresdene F. - 19 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Have been trying to grow my hair out but could not find a curl jell that was good for my hair and stimulated my curls This has done it all for my hair.
I can't say enough good things - a curly hair MUST
5 out of 5 stars
Amy - 19 days ago
originally posted on http://www.ulta.com

Type 3a - 3B curls that are usually a frizzy mess, even with some strong hold gels. This curl gel is more of a cream, and is the BEST product I have ever used for my curls. Put it on wet hair, scrunch and go. Where was this when I was younger?
Coily and Curly
5 out of 5 stars
Margaret H. - 20 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I started using Pattern, March 2025 suggested by my Curly hair daughter. She loves patterns so I decided to try it for 30 days. I love the mini/travel sizes . It gave you the opportunity to try it without the pressure of investing in large quantities; wasting money just it case it not for you. I purchased the mini/travel and now I love Pattern hair products. My curls and coils are soft, moisturized and juicy. I love the way my hair feels and how it behaves with these products. I have tried the cleansing shampoo, mask, conditioner, leave-in (one of my favorites), styling curl gel and mousse. I LOVE THEM ALL. Next I will be trying the Argon Oil/serum & moisture milk.
LOVEEEEEEEEE
5 out of 5 stars
BYPgirl - 20 days ago
originally posted on http://www.ulta.com

YUMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM YOU NEED THIS
I definitely did NOT like this product.
2 out of 5 stars
Tracy - 23 days ago
originally posted on http://www.ulta.com

I really thought this product was going to be nice in my hair and it was NOT. I can't believe the price of this. I have used a lot for products for my curly hair that are a lot cheaper and work amazing. The feel of my hair was gross using this product. My hair got frizzy right away and my curls looked horrible. Planning on returning.
Never going back
5 out of 5 stars
Aniyah - 26 days ago
originally posted on PATTERN Beauty
I used to use another curl gel brand and it would pin down my curls and dry, weird and flaky. Ever since the switch to PATTERN and my curls have been more vibrant and lightweight. They have a volume like never before love this product and what it does for my hair
Great for curly hair!
5 out of 5 stars
Thumbs up graphic, would recommend
MaryKay - 1 month ago, Verified purchaser
This curl gel is wonderful! This is a reorder as I love this product so much and the travel size is perfect when traveling. Really sets and defines the curls, reducing frizz.
Not yet
5 out of 5 stars
Angela C. - 1 month ago
originally posted on PATTERN Beauty
My pattern hair journey has just begun, it's only been a week, so I don't see the benefits of using this product yet. So far the product sits on top of my hair in spite of rubbing and rubbing it in, and if left in over night, it's just a tight coily and kinky bomb shell sitting on top of my head. So, I'll give it a month to see a difference.
Perfect for my naturally curly hair - type C curls
5 out of 5 stars
Darlene - 1 month ago
originally posted on http://www.ulta.com

This curl gel works great on my naturally curly type C curls. Really helps my curls to hold their shape and last much longer. Even on day three my hair doesn't feel greasy and I just need to do a quick touch-up to the curls around my face.
Love my curls!!!!
4 out of 5 stars
Stacey R. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This hair product makes my hair feel super hydrated and moisturized. I love them. . . This product works very well in combination with mousse makes my curls pop. Thank you for creating a product that nourishes all hair types.
Curl Gel
5 out of 5 stars
Anne B. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Love your product. My hair looks fantastic. Thanks so much.
Very good
5 out of 5 stars
Tamarah J. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Best curl gel I've tried so far. Keeps hair soft and manageable. Love the soft curl hold too.
Smells great, good value
4 out of 5 stars
Mellisa - 1 month ago
originally posted on http://www.ulta.com

The tube is huge! It smells really good and lasts a long time. I tend to get more defined waves/curls and less frizz when I use this gel. My only issue is the Yuka app rating is really low. I don't put it on my scalp so I'm not super concerned but it does make me wonder about the brand in general.
Awesome
5 out of 5 stars
Maria S. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I love pattern and how it keeps my curls hydrated.
Short and Sassy!
5 out of 5 stars
Frances S. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Just used twice as I just received the product. I have noticed, my curls are tight and healthy looking already.
Game changing!
5 out of 5 stars
Rachel C. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I got this as a free sample and it is a game changer for my hair. Gives my curls moisture, shine, and softness without the crunch. Absolutely perfect for my wash-and-go routine--all I do is run this product through my hair, scrunch with a towel, and head out. Other gels tend to fade throughout the day. Not this one! Worth your money 100%
Gotta have it!
5 out of 5 stars
Angela G. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This is a must have for my wash and go. It gives my coils definition. You can really see those cork screws! Lol
Not impressed
1 out of 5 stars
Twana B. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] The gel felt more like a cream to me. It didn’t agree well either my 3a hair. The definition was there but by the time I finished my hair I had a lot of frizz. Was not impressed with my first use. May try again because products were very expensive.