PATTERN Curl Gel - 3 fl oz - Ulta Beauty
$12.00 ($4.00/fluid ounce)
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$29.00($1.93/fluid ounce)
4.7 out of 5 stars with 499 ratings
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4.5 out of 5 stars with 477 ratings
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Guests are saying
This curl gel has garnered enthusiastic praise for its ability to define and moisturize curls without leaving a crunchy or greasy residue. Guests appreciate its lightweight formula that provides a soft hold, making it ideal for wash-and-go styles. Many have noted the pleasant scent and the way it enhances curl definition while minimizing frizz. However, some guests experienced varying results based on their hair type, indicating that it may work best for certain textures.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3440 reviews
60% would recommend
30 recommendations
5 out of 5 stars
7 February, 2026
originally posted on PATTERN Beauty
Curl gel
[This review was collected as part of a promotion.] Use for my wash and goes my hair feels so healthy and hydrated
5 out of 5 stars
3 February, 2026
originally posted on PATTERN Beauty
Only use pattern curl gel
I love , love pattern curl gel ! Every time I try a different product, I always come back to pattern. My curls always look moisturized and defined.
1 out of 5 stars
30 January, 2026
originally posted on PATTERN Beauty
Never applied subscription
[This review was collected as part of a promotion.] I don't like . I need cancel order . . I can't afford this order
5 out of 5 stars
24 January, 2026
originally posted on http://www.ulta.com
Yes
Does a very good job on my hair
1 out of 5 stars
23 January, 2026
originally posted on http://www.ulta.com
Awful damaging product
I bought this and the curl was limp with hardly any hold left my hair sticky it did give some shine after repeated use to finish product which i should have sent back right away for the price it cost but i kept trying at the end of the tube my hair was so dry and frizzy i had to cut my hair 3 times thats how dry and awful it left my hair. I will never trust anything from this brand again for that price get yourself something nice from a good brand Never again
5 out of 5 stars
20 January, 2026
originally posted on http://www.ulta.com
I will buy it again
I picked it up out of the blue to try. In between washing, I usually just wet my hair and put in a little styling product and then head out the door. This said it was for wash and gos. First of all, it's not really a gel but a cream. You still don't want to use a lot of it. I tried it and after my hair was air dried, I felt it and wow. I love how soft it made my hair. I really like the flexible hold. After the travel size ran out I got the big one.
5 out of 5 stars
15 January, 2026
originally posted on PATTERN Beauty
Humidity beware
[This review was collected as part of a promotion.] I live in a very humid area and as a girl with curls, this can be very problematic, as frizz always seems to find my hair. The frizz gives it body, but not in a good way. Enter PATTERN's curl gel - humidity beware because this gel is so effective in taming and controlling the frizz that I'm regularly shocked when I look in the mirror on a hot and humid day and STILL see curl definition. This gel is great, especially in the heat and layered with the leave-in conditioner. My only complaint is that it is only offered in the original scent in the jumbo pump size, but that is because I adore the Palo Santo scent so much!
3 out of 5 stars
12 January, 2026
originally posted on http://www.ulta.com
Flaky
This gel flakes very quickly in my hair, especially when I mix it with other hair products. I'm not a fan of the scent either
5 out of 5 stars
10 January, 2026
originally posted on http://www.ulta.com
Holy grail
This works amazingly for my 2c curls
5 out of 5 stars
9 January, 2026
originally posted on PATTERN Beauty
A Must Get Product
[This review was collected as part of a promotion.] You can see the difference instantly after applying the Curl Gel. The moisture it gives throughout the day is unmatched especially for someone like me with naturally dry hair. My curls felt healthy, hydrated, and defined for days before I even needed to reapply.
5 out of 5 stars
1 January, 2026
originally posted on PATTERN Beauty
Love it!
[This review was collected as part of a promotion.] Absolutely amazing product and smells even more amazing. I have used product after product searching for something perfect for my thin low porosity hair (my hair has changed so much after giving birth), and the hydration shampoo & lightweight conditioner along with the leave-in conditioner, mousse, and curl gel have done wonders. My hair is silky soft and moisturized with no frizz! 🙏🏼 Thank you Ms. Tracee!
5 out of 5 stars
31 December, 2025
originally posted on PATTERN Beauty
Curl gel
[This review was collected as part of a promotion.] I am very happy with the results. It curls my 4C hair right on up! Its not greasy and I appreciate that.
5 out of 5 stars
30 December, 2025
originally posted on PATTERN Beauty
Only thing that holds my hair
[This review was collected as part of a promotion.] Love this stuff! it holds my hair in its curls without making it crusty
1 out of 5 stars
29 December, 2025
originally posted on PATTERN Beauty
Not for me
[This review was collected as part of a promotion.] It’s different very creamy and thin. Unfortunately it doesn’t work for my 4c hair
5 out of 5 stars
29 December, 2025
originally posted on http://www.ulta.com
Curl gel
I bought this for my granddaughter and she loves it!
5 out of 5 stars
29 December, 2025
originally posted on PATTERN Beauty
Magic in a Bottle!
[This review was collected as part of a promotion.] I used the styling cream and leave in conditioner for my braid out and it lasted me a week! Will be purchasing more products because results don’t lie!
5 out of 5 stars
28 December, 2025
originally posted on PATTERN Beauty
Lightweight gel
[This review was collected as part of a promotion.] I liked this gel. It will be perfect for you if you want a lightweight hold with no flakes.
5 out of 5 stars
26 December, 2025
originally posted on PATTERN Beauty
Obsessed
[This review was collected as part of a promotion.] I love it. leaves my hair soft, with shine, and hydrated. My fav curly product!
5 out of 5 stars
24 December, 2025
originally posted on PATTERN Beauty
Loved it
[This review was collected as part of a promotion.] Love this product, doesnt make my hair stiff or sticky, gives a nice definiton. I need small amount and smells amazing
5 out of 5 stars
23 December, 2025
originally posted on PATTERN Beauty
Love this
[This review was collected as part of a promotion.] Can never go wrong with this gel, it is so lightweight but has such a good hold that people don’t believe it’s a gel.