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PATTERN Hydration Shampoo - Ulta Beauty
$22.00 ($2.24/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- Features & Benefits:
- Cleanses your hair and scalp
- Removes buildup and dirt without stripping away moisture
- Hair is left healthy and hydrated
- Perfect for dry hair
- Infused with Biotin and contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
- Great for all hair types
- Clean and subtle scent
- Great for 3B-4C curls
- Research Results:
- 97% agreed using this shampoo made their hair feels completely clean.*
- 94% agreed this is gentle on their hair.*
- 94% agreed this shampoo helped them detangle while washing.*
- *Based on a 60-subject consumer perception study after 1 week of use.
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other:
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired.
Description
Boosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.
Scent: Rosemary, Eucalyptus
Hair Type: Curly, Textured
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Curl Enhancing
Net weight: 9.8 fl oz (US)
TCIN: 82550462
UPC: 810015150009
Item Number (DPCI): 342-03-1089
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, propanediol, glycol distearate, argania spinosa kernel oil, cocos nucifera (coconut) oil, mel (honey, miel), melaleuca alternifolia (tea tree) leaf oil, olea europaea (olive) fruit oil, biotin, persea gratissima (avocado) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, butyrospermum parkii (shea) butter, aloe barbadensis leaf juice, prunus amygdalus dulcis (sweet almond) oil, glycine soja (soybean) oil, glycine soja (soybean) sterols, glycolipids, glycerin, phospholipids, amodimethicone, guar hydroxypropyltrimonium chloride, hydroxyethylcellulose, lauryl lactyl lactate, hydroxyacetophenone, peg-150 distearate, parfum (fragrance), hydrolyzed vegetable protein pg-propyl silanetriol, celluose, phenoxyethanol, citric acid, peg-150 stearate, disodium edta, peg-1m, stearic acid, sodium hydroxide, sodium acetate, potassium sorbate, sodium benzoate, linalool' '
Shipping details
Estimated ship dimensions: 2.04 inches length x 2.62 inches width x 8 inches height
Estimated ship weight: 0.73 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hydration shampoo has garnered positive feedback for its ability to cleanse while providing moisture, making it ideal for various hair types, especially curly and coily textures. Guests appreciate its rich lather, pleasant scent, and the way it leaves hair feeling soft and manageable. Many have noted improvements in hair health, with reduced dryness and enhanced definition of curls. However, some guests have experienced inconsistent results, particularly regarding moisture retention.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 7573 reviews
68% would recommend
19 recommendations
4 out of 5 stars
11 December, 2025
originally posted on PATTERN Beauty
I likeee
[This review was collected as part of a promotion.] Wash days use and does good also recommend the cleansing shampoo, gets hair clean, soft and ready to go.
5 out of 5 stars
10 December, 2025
originally posted on PATTERN Beauty
Clean Not Dry
[This review was collected as part of a promotion.] I’ve tried many curly hair shampoos with mixed results. With Pattern, I have found a keeper. Love how a little goes a long way, my hair feels clean and is never dry. I get so many compliments on how soft my hair feels.
3 out of 5 stars
10 December, 2025
originally posted on PATTERN Beauty
The pump
[This review was collected as part of a promotion.] I haven't tried it yet due to the pump didn't pop up when twisted the correct way 😞 guess I have to open and pour instead of pumping it!
5 out of 5 stars
9 December, 2025
originally posted on PATTERN Beauty
Great product
[This review was collected as part of a promotion.] I have artificially curly hair and have struggled to find a product I enjoy. Pattern is great! I use the moisturizing shampoo and lightweight conditioner right now. Looking forward to branching out!
5 out of 5 stars
8 December, 2025
originally posted on PATTERN Beauty
Felt so good. . .
[This review was collected as part of a promotion.] I really loved the way the shampoo felt as I was cleansing. Paired with the intensive conditioner, my hair was left feeling clean, moist, and easy to comb. I finalized with leave in condiioner and some of the curl pudding and plaited my hair to set the coils overnight for a soft easily managed style this morning.
5 out of 5 stars
8 December, 2025
originally posted on PATTERN Beauty
My go-to shampoo for natural hair
[This review was collected as part of a promotion.] This product has great slip so you can detangle while washing your hair. My hair feels clean but still has a soft, fluffy conditioned feel. I started with the sampler, then got the full size but since I use it so much now — I got the biggest size.
5 out of 5 stars
7 December, 2025
originally posted on PATTERN Beauty
Love
[This review was collected as part of a promotion.] I love all the pattern products I've started using. They smell really nice, feel good in my hair, and have defined my curls. I also feel like I've had less shedding and breakage and more hair growth.
5 out of 5 stars
6 December, 2025
originally posted on PATTERN Beauty
Soaked up
[This review was collected as part of a promotion.] My hair loves this product. My sister washed my hair and said it literally eats it up.
5 out of 5 stars
4 December, 2025
originally posted on PATTERN Beauty
Love all products I’ve tried!!!
[This review was collected as part of a promotion.] Love having so many products to use from the same brand. My hair is shiny and hydrated.
5 out of 5 stars
4 December, 2025
originally posted on PATTERN Beauty
Fresh Cleanse
[This review was collected as part of a promotion.] The shampoo is light yet effective. No overpowering scent.
5 out of 5 stars
2 December, 2025
originally posted on PATTERN Beauty
My Love
[This review was collected as part of a promotion.] LOVE. Brings a lot of moisture to my hair overall!
5 out of 5 stars
30 November, 2025
originally posted on PATTERN Beauty
Best shampoo on the market
[This review was collected as part of a promotion.] Love this product. Comes with a lot of shampoo. A little goes a long way and it’s cleanses/moisturizes the hair at the same time
5 out of 5 stars
24 November, 2025
originally posted on PATTERN Beauty
Yummy
[This review was collected as part of a promotion.] This shampoo looks, feels, and smells luxurious. It still does a great job of cleansing my hair as well! I look forward to showering because of this shampoo combined with the lightweight conditioner - they both are satisfying to use and I am obsessed with the scent, it's so good! I would love it in a bubble bath to get an immersive aromatherapy effect!
5 out of 5 stars
24 November, 2025
originally posted on PATTERN Beauty
Ex. Hold gel
[This review was collected as part of a promotion.] I love it. It made my short natural hair curls. Gorgeous, thank you.
5 out of 5 stars
23 November, 2025
originally posted on PATTERN Beauty
Love this conditioner
[This review was collected as part of a promotion.] I have Curley hair which is in need of conditioner almost every day. Top it off with the leave in conditioner which I love. Makes my hair soft and shiny
5 out of 5 stars
19 November, 2025
originally posted on PATTERN Beauty
Exactly what I needed
[This review was collected as part of a promotion.] I was gifted a wash and go bundle and immediately fell in love with the products. My hair is healthier, the girls are better defined and the scent is so lovely.
5 out of 5 stars
19 November, 2025
originally posted on PATTERN Beauty
Smells great. My Hydration Shampoo is the best on the market. This is now the only product I use in my hair. I love it
[This review was collected as part of a promotion.] Smells great. My Hydration Shampoo is the best on the market. This is now the only product I use in my hair. I love it
5 out of 5 stars
19 November, 2025
originally posted on PATTERN Beauty
Great products
[This review was collected as part of a promotion.] I have a mix of 3c and 4a hair and I went natural about 10 years ago. I'm a mature woman and I normally wear a ponytail, braids, and twist outs and Pattern products have worked great for me.
5 out of 5 stars
17 November, 2025
originally posted on PATTERN Beauty
Nice hydrating shampoo
[This review was collected as part of a promotion.] The lather was rich, my hair was really clean, and it was not left feeling dry or completely stripped. Very nice.
2 out of 5 stars
15 November, 2025
originally posted on http://www.ulta.com
Wouldn't recommend
I bought this shampoo to hydrate my hair but I don't think it did anything to it. The shampoo didn't lather and my hair still felt dirty after washing it.