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PATTERN Hydration Shampoo - Ulta Beauty
$22.00 ($2.24/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- Features & Benefits:
- Cleanses your hair and scalp
- Removes buildup and dirt without stripping away moisture
- Hair is left healthy and hydrated
- Perfect for dry hair
- Infused with Biotin and contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
- Great for all hair types
- Clean and subtle scent
- Great for 3B-4C curls
- Research Results:
- 97% agreed using this shampoo made their hair feels completely clean.*
- 94% agreed this is gentle on their hair.*
- 94% agreed this shampoo helped them detangle while washing.*
- *Based on a 60-subject consumer perception study after 1 week of use.
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other:
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired.
Description
Boosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.
Scent: Rosemary, Eucalyptus
Hair Type: Curly, Textured
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Curl Enhancing
Net weight: 9.8 fl oz (US)
TCIN: 82550462
UPC: 810015150009
Item Number (DPCI): 342-03-1089
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, propanediol, glycol distearate, argania spinosa kernel oil, cocos nucifera (coconut) oil, mel (honey, miel), melaleuca alternifolia (tea tree) leaf oil, olea europaea (olive) fruit oil, biotin, persea gratissima (avocado) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, butyrospermum parkii (shea) butter, aloe barbadensis leaf juice, prunus amygdalus dulcis (sweet almond) oil, glycine soja (soybean) oil, glycine soja (soybean) sterols, glycolipids, glycerin, phospholipids, amodimethicone, guar hydroxypropyltrimonium chloride, hydroxyethylcellulose, lauryl lactyl lactate, hydroxyacetophenone, peg-150 distearate, parfum (fragrance), hydrolyzed vegetable protein pg-propyl silanetriol, celluose, phenoxyethanol, citric acid, peg-150 stearate, disodium edta, peg-1m, stearic acid, sodium hydroxide, sodium acetate, potassium sorbate, sodium benzoate, linalool' '
Shipping details
Estimated ship dimensions: 2.04 inches length x 2.62 inches width x 8 inches height
Estimated ship weight: 0.73 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hydration shampoo has garnered positive feedback for its ability to cleanse while providing moisture, making it ideal for various hair types, especially curly and coily textures. Guests appreciate its rich lather, pleasant scent, and the way it leaves hair feeling soft and manageable. Many have noted improvements in hair health, with reduced dryness and enhanced definition of curls. However, some guests have experienced inconsistent results, particularly regarding moisture retention.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 7535 reviews
68% would recommend
19 recommendations
5 out of 5 stars
23 October, 2025
originally posted on PATTERN Beauty
Great product
[This review was collected as part of a promotion.] Love this product my curls were so juicy as a result
5 out of 5 stars
21 October, 2025
originally posted on PATTERN Beauty
Love it!
[This review was collected as part of a promotion.] My hairdresser could see an immediate difference when she used it on my hair. This & the other 2 products, soon to be another (that leave-in sample is making me a consumer!!) will be part of my hair hair repair journey. 🤞🏾🙏🏽
5 out of 5 stars
18 October, 2025
originally posted on PATTERN Beauty
New life to older curls…
[This review was collected as part of a promotion.] I am so grateful that a friend recommended Pattern products! I wasn’t sure the shampoo and conditioner would be for me, with all my European dna, but wow! My 60-something silver curls have been thanking me ever since! I use hydration shampoo, light and leave in conditioners. Thanks for having the sample sizes to try…they made a believer out of me!
3 out of 5 stars
18 October, 2025
originally posted on PATTERN Beauty
This is my forever shampoo
[This review was collected as part of a promotion.] As a senior with grey hair, I need all the hydration I can get. And this shampoo delivers! It cleans and doesn’t dry my hair out. I’m sold on this shampoo. I use it after my grey hair shampoo and when I don’t use the purple. It’s great. It softens my hair and it smells wonderful.
5 out of 5 stars
15 October, 2025
originally posted on PATTERN Beauty
Favorite shampoo ever!
[This review was collected as part of a promotion.] Must have to wash my hair, my hair is clean and soft.
5 out of 5 stars
14 October, 2025
originally posted on PATTERN Beauty
Hydration
Love the hydration shampoo! It leaves my hair soft and manageable.
5 out of 5 stars
4 October, 2025
originally posted on PATTERN Beauty
Love my curls
[This review was collected as part of a promotion.] the first time I try it it didn’t work am guessing that I didn’t know my hair type. Now it’s working and am loving it.
5 out of 5 stars
23 September, 2025
originally posted on http://www.ulta.com
Awesome product!
I love this product, it makes my curls look amazing!
5 out of 5 stars
2 September, 2025
originally posted on http://www.ulta.com
Solid buy
As someone who struggles with dry hair not due to over processing, it's hard to find a shampoo that's truly hydrating. This does the trick for sure. I've noticed that my styles have been maintaining moisture for longer stretches of time before needing a refresh. I've used cheaper hydrating shampoos and this one so far has been the best.
5 out of 5 stars
2 September, 2025
originally posted on PATTERN Beauty
Hydration for Thirsty Hair
[This review was collected as part of a promotion.] Just a little is my favorite thing for all PATTERN products I have bought. This shampoo clearly hydrates MY hair almost instantly. So happy with my purchase.
5 out of 5 stars
31 August, 2025
originally posted on PATTERN Beauty
Best Shampoo for My 4C Hair
[This review was collected as part of a promotion.] My 4C coils loves this shampoo and the Heavy Conditioner. My hair is cleaned, hydrated and shiny after use. Unfortunately, the leave-in condition makes my hair poofy so that’s not much use, my the hydration shampoo and the heavy conditioner work great!
5 out of 5 stars
26 August, 2025
originally posted on http://www.ulta.com
I love it!
Smells amazing and leaves my hair feeling soft.
5 out of 5 stars
26 August, 2025
originally posted on http://www.ulta.com
Love it!
Compared to previous shampoos this had my hair very soft and manageable after washing. It also smells very good. Definitely a must buy!
5 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com
Great for dry hair
Hair felt clean and hydrated without feeling like everything was stripped.
5 out of 5 stars
22 August, 2025
originally posted on PATTERN Beauty
Anti Thirst Shampoo
[This review was collected as part of a promotion.] Love this shampoo, definitely does exactly what it says, hydrates my curls. No more thirsty curls!
5 out of 5 stars
17 August, 2025
originally posted on http://www.ulta.com
Recommend Buy
The shampoo is great on 4c hair, the shampoo gets the hair clean while keeping it soft and moisturized.
5 out of 5 stars
17 August, 2025
originally posted on http://www.ulta.com
Best Shampoo!!
I have been looking for a product for my 10 year old with curly hair that also has dry scalp. This product cleaned her hair well and left it not dry. Very pleased with the outcome! Worth every penny! I also purchased the conditioner and scalp serum. I will review it to
5 out of 5 stars
14 August, 2025
originally posted on PATTERN Beauty
Thinker hair
[This review was collected as part of a promotion.] My hair feels thicker after using pattern. It’s no longer dry and breaking off.
3 out of 5 stars
10 August, 2025
originally posted on http://www.ulta.com
Good Shampoo BUT No Lather
Tracie please reformulate for 1st Lather ability I literally didnt get a lather until the 4th or 5th time. Too much product waited by then
3 out of 5 stars
30 July, 2025
originally posted on PATTERN Beauty
Not the same
I have been using these products for the past 2 years and I love them. I say loved, because I recently bought a new hydration shampoo and it does not look the same, smell the same, or most importantly work the same for my hair. Please change it back. Signed a customer who loves pattern beauty.