$21.00 when purchased online
Target Online store #3991
About this item
Highlights
- Features & Benefits:
- Cleanses your hair and scalp
- Removes buildup and dirt without stripping away moisture
- Hair is left healthy and hydrated
- Perfect for dry hair
- Infused with Biotin and contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
- Great for all hair types
- Clean and subtle scent
- Great for 3B-4C curls
- Research Results:
- 97% agreed using this shampoo made their hair feels completely clean.*
- 94% agreed this is gentle on their hair.*
- 94% agreed this shampoo helped them detangle while washing.*
- *Based on a 60-subject consumer perception study after 1 week of use.
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other:
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired.
Description
Boosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.
Scent: Rosemary, Eucalyptus
Hair Type: Curly, Textured
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Curl Enhancing
Net weight: 9.8 fl oz (US)
TCIN: 82550462
UPC: 810015150009
Item Number (DPCI): 342-03-1089
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, propanediol, glycol distearate, argania spinosa kernel oil, cocos nucifera (coconut) oil, mel (honey, miel), melaleuca alternifolia (tea tree) leaf oil, olea europaea (olive) fruit oil, biotin, persea gratissima (avocado) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, butyrospermum parkii (shea) butter, aloe barbadensis leaf juice, prunus amygdalus dulcis (sweet almond) oil, glycine soja (soybean) oil, glycine soja (soybean) sterols, glycolipids, glycerin, phospholipids, amodimethicone, guar hydroxypropyltrimonium chloride, hydroxyethylcellulose, lauryl lactyl lactate, hydroxyacetophenone, peg-150 distearate, parfum (fragrance), hydrolyzed vegetable protein pg-propyl silanetriol, celluose, phenoxyethanol, citric acid, peg-150 stearate, disodium edta, peg-1m, stearic acid, sodium hydroxide, sodium acetate, potassium sorbate, sodium benzoate, linalool' '
Shipping details
Estimated ship dimensions: 2.04 inches length x 2.62 inches width x 8 inches height
Estimated ship weight: 0.73 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hydrating shampoo is designed to cleanse while adding moisture, making it a favorite among guests with various hair types. Many appreciate its rich lather and pleasant scent, which enhances the washing experience. Guests report softer, shinier, and more defined curls after use, making it a staple in their hair care routines. While some experienced mixed results, the overall consensus highlights its effectiveness in maintaining hydration and curl definition.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 7508 reviews
68% would recommend
19 recommendations
Great bouncy curls
5 out of 5 stars
Madeline S. - 5 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Tried papaya leave in conditioner and absolutely loved the way my hair texture felt
Only shampoo for me
5 out of 5 stars
Shkiya W. - 5 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] My daughter curls take a lot of moisture and this has been the only shampoo that gets her hair moisturized and I can use it for me too
Hydration Shampoo
5 out of 5 stars
Kina D. - 5 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I enjoy this revitalizing shampoo. My hair gets a complete reset and refresh from it. Thank you!
This shampoo makes my hair
5 out of 5 stars
Markita O. - 6 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This shampoo makes my hair feel so luxurious! I’m loving all the products so far.
Heavenly. Totally addicted.
5 out of 5 stars
Kathleen W. - 6 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I have to say I am fully chained to the medium conditioner that smells unearthly good and provides literally the best slip to my tangles . . . nothing beats it on the market. The shampoo is new for me. The smell is lighter but nice. It feels like a gentle cleaning while still removing build up of product. I love this product a bit toooo much.
Amazing
5 out of 5 stars
Serina P. - 8 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I have been using pattern continuously for 2 years now. Every single product I have used has made my hair so manageable. Love the shampoo and conditioner especially
Hydration Shampoo
3 out of 5 stars
Stephanie H. - 9 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I purchased quite a few of the pattern products and I'm trying to understand how to use the products and see what's great for my 4c hair, which is a tight coils texture and hard to tame; maybe a few more wash and conditioned before responding. I'm looking for less to no breakage, easy to detangle, moisturized, silky hair. My hair has been looking dry and dull.
Love it
5 out of 5 stars
Sherri P. - 10 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Love the shampoo!! Leave my hair nice and soft and oh the smell is amazing
Hydration Shampoo
5 out of 5 stars
Valerie H. - 13 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I’m in love with the hydration shampoo. I feel like I found the holy grail. 😁
100% Satisfied
5 out of 5 stars
LaToya R. - 13 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This shampoo is beyond amazing! It thoroughly cleanses without leaving my hair dry and brittle. My curls are defined even before adding conditioner. I'm a fan!
Wow for my curls.
5 out of 5 stars
Raquel G. - 13 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Hydration in FULL effect. Love, love this stuff. My hair is finally becoming healthy again. Will always be my go to.
A little goes a long way
5 out of 5 stars
Hamidah A. - 14 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Not only is this shampoo very rich it has a very soft texture to touch when you put some in your hand. What I love most about this shampoo is that a little bit goes a long way, you really don't need much to create a good lather in your hair. After rinsing you can feel that all the product built up in your hair have been removed.
Hydration Shampoo Mini
5 out of 5 stars
Liv T. - 15 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] It's a great shampoo, but I don't really notice a difference between the hydration shampoo and the clarifying other than the consistency. It smells nice and cleanses my hair nicely, but doesn't seem to be extremely distinguishable as "hydrating"
Good, reliable shampoo
5 out of 5 stars
Marquila H. - 15 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Good go-to kind of shampoo. Cleanses well and didn't make me feel like I needed a clarifying shampoo. The size is also good for testing or travel. I could also take the cap off the tube and get the last bit of product easily because it has a large opening.
Curls!
5 out of 5 stars
Barbara C. - 15 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Love the shampoo, conditioner and curl moose! They do as advertised.
AH-MAZING
5 out of 5 stars
Shronda B. - 16 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I'm obsessed with the hydration shampoo. My hair always feels so extra soft & clean after every use. I've use other hydration shampoos in the past and they dont work as well as Pattern. Pattern will definitely forever be my go to brand for all my hair care needs.
I love using this after
5 out of 5 stars
Zoe P. - 16 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I love using this after the cleansing shampoo and it makes my hair feel so soft. Every-time I wash with pattern shampoo my hair and scalp feel so clean and small great. Excellent reset
Love it!
5 out of 5 stars
Saundra W. - 17 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Awesome!
First Timer To Pattern
4 out of 5 stars
LaShun M. - 18 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I really like how my hair felt after shampooing and conditioning it but I expected it to have more moisture after using the palo santo leave-in conditioner along with the jojoba oil blend.
Hook on Pattern!
5 out of 5 stars
Linda R. - 18 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] OMG, I'm hook, enough said. I have purchased almost all the products. My hair is naturally curly, I tell you, the moment I tried this product my hair came alive, really, I'm not joking. I can't imagine going without this product. Thank you, Tracee,