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PATTERN Hydration Shampoo - Ulta Beauty - 2 of 4PATTERN Hydration Shampoo - Ulta Beauty - 3 of 4PATTERN Hydration Shampoo - Ulta Beauty - 4 of 4
PATTERN Hydration Shampoo - Ulta Beauty - 1 of 4

PATTERN Hydration Shampoo - 9.8 fl oz - Ulta Beauty: For Textured & Curly Hair, Eucalyptus & Rosemary Scent, Basic Cleansing

$22.00 ($2.24/fluid ounce)
Size9.8 fl oz

In Stock

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At a glance

About this item

Highlights

  • Features & Benefits:
  • Cleanses your hair and scalp
  • Removes buildup and dirt without stripping away moisture
  • Hair is left healthy and hydrated
  • Perfect for dry hair
  • Infused with Biotin and contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
  • Great for all hair types
  • Clean and subtle scent
  • Great for 3B-4C curls
  • Research Results:
  • 97% agreed using this shampoo made their hair feels completely clean.*
  • 94% agreed this is gentle on their hair.*
  • 94% agreed this shampoo helped them detangle while washing.*
  • *Based on a 60-subject consumer perception study after 1 week of use.
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
  • Other:
  • Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired.

Description

Boosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.

Scent: Rosemary, Eucalyptus
Hair Type: Curly, Textured
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Curl Enhancing
Net weight: 9.8 fl oz (US)
TCIN: 82550462
UPC: 810015150009
Item Number (DPCI): 342-03-1089
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, propanediol, glycol distearate, argania spinosa kernel oil, cocos nucifera (coconut) oil, mel (honey, miel), melaleuca alternifolia (tea tree) leaf oil, olea europaea (olive) fruit oil, biotin, persea gratissima (avocado) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, butyrospermum parkii (shea) butter, aloe barbadensis leaf juice, prunus amygdalus dulcis (sweet almond) oil, glycine soja (soybean) oil, glycine soja (soybean) sterols, glycolipids, glycerin, phospholipids, amodimethicone, guar hydroxypropyltrimonium chloride, hydroxyethylcellulose, lauryl lactyl lactate, hydroxyacetophenone, peg-150 distearate, parfum (fragrance), hydrolyzed vegetable protein pg-propyl silanetriol, celluose, phenoxyethanol, citric acid, peg-150 stearate, disodium edta, peg-1m, stearic acid, sodium hydroxide, sodium acetate, potassium sorbate, sodium benzoate, linalool

Shipping details

Estimated ship dimensions: 2.08 inches length x 2.19 inches width x 7.98 inches height
Estimated ship weight: 0.74 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

This shampoo has garnered positive feedback for its ability to cleanse and hydrate various hair types, particularly for those with curly or coily textures. Guests appreciate its creamy texture, pleasant scent, and the way it enhances curl definition without stripping moisture. Many have noted significant improvements in hair softness and manageability, making it a staple in their hair care routines. However, some guests experienced issues with moisture levels and product effectiveness, indicating a varied response among users.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 7751 reviews
    73% would recommend
    23 recommendations
    5 out of 5 stars
    15 June, 2026
    originally posted on PATTERN Beauty
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    Gets the job done

    [This review was collected as part of a promotion.] I have Sahara level dry and frizzy hair thanks to the climate where I live. Moisture just leeches out of it. This is a shampoo that's in my permanent rotation for how good it makes my hair feel when I wear it out during the summer. It keeps the hydration for multiple days of a wash and go. Very happy to have found this.
    Kim S.
    Did you find this review helpful?
    5 out of 5 stars
    13 June, 2026
    originally posted on PATTERN Beauty
    Image

    Indigo rain custard

    [This review was collected as part of a promotion.] Really liked how it kept my curls nice and soft and maintained the curls
    Kadeem c.
    Did you find this review helpful?
    5 out of 5 stars
    13 June, 2026
    originally posted on PATTERN Beauty
    Image

    Can live without my hydration shampoo 🥰

    [This review was collected as part of a promotion.] I start with the hydration shampoo and me and my hair loves it! It makes shampooing fun again. Smooths for easy comb-thru and detangle, and smells great. Love it!
    Dawn B.
    Did you find this review helpful?
    5 out of 5 stars
    13 June, 2026
    originally posted on PATTERN Beauty
    Image

    Request to Customer Sevice

    [This review was collected as part of a promotion.] Please restock the big bottles! I really didnt want to buy another product but had to. Smaller bottles not worth it. Also, please get big bottles of Palo Santo line. . . . love the smell so much.
    Priya S.
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2026
    originally posted on PATTERN Beauty
    Image

    Beautiful, Soft Curls!

    [This review was collected as part of a promotion.] THIS is the shampoo to guarentee my curls! Soft, touchable curls all over! Thank you, Tracee-Team!!
    Karen J.
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026
    originally posted on PATTERN Beauty
    Image

    Amazing hydration shampoo

    [This review was collected as part of a promotion.] Great shampoo wasn’t drying and hydrated my hair so well!!
    Jayda C.
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2026
    originally posted on http://www.ulta.com
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    Love this shampoo but the ingredients look different

    I have used this shampoo for about 4 years, but has anyone noticed that, the word Hydration on the bottle was yellow but now it's black? And, the ingredients look different than the original. The way the ingredients look on the Ulta website, looks different than what you get on the shelf (the bottles that have "Hydration" in black rather than yellow).
    Candies
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2026
    originally posted on http://www.ulta.com
    Image

    i buy regularly for my granddaughter

    good for coily hair
    Brenda
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on PATTERN Beauty
    Image

    Great Shampoo

    [This review was collected as part of a promotion.] Pattern Hydration Shampoo works great for me. My hair is left clean, and not dry and brittle. I’ve been using Pattern for several years, I’m definitely a fan. I shampoo my hair twice, a little goes a long way. Of course follow up with the Pattern conditioner. I’m never disappointed.
    Laura W.
    Did you find this review helpful?
    1 out of 5 stars
    27 May, 2026
    originally posted on PATTERN Beauty
    Image

    Tangled Follicles

    [This review was collected as part of a promotion.] Not moisturizing, caused my hair to tangle more than normal
    Rachel F.
    Did you find this review helpful?
    4 out of 5 stars
    26 May, 2026
    originally posted on PATTERN Beauty
    Image

    Just ok. Not for me

    [This review was collected as part of a promotion.] Ok for a shampoo. Lots of lather and no scent and no noticeable difference from drug store shampoo which s much cheaper
    Lori E.
    Did you find this review helpful?
    5 out of 5 stars
    26 May, 2026
    originally posted on PATTERN Beauty
    Image

    Lovely

    [This review was collected as part of a promotion.] These pattern products have changed my life, great for mine and my daughters hair!
    Nikita W.
    Did you find this review helpful?
    5 out of 5 stars
    25 May, 2026
    originally posted on PATTERN Beauty
    Image

    First time user

    [This review was collected as part of a promotion.] I like this shampoo. It doesn’t leave my hair feeling brittle. Will purchase again just with a scent.
    Natashia B.
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on PATTERN Beauty
    Image

    Perfect Shampoo

    [This review was collected as part of a promotion.] I truly love this shampoo. It's thick and creamy and perfect for my white hair (my stylist strong suggest only white products). It leaves my hair clean and moisturized. My stylist love the product too!
    Barbara G.
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on PATTERN Beauty
    Image

    Love this shampoo

    [This review was collected as part of a promotion.] This is one of my fave shampoos for my type 4C hair i love how it cleanses and refreshes my hair
    Jendaya C.
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on PATTERN Beauty
    Image

    I love this product I

    [This review was collected as part of a promotion.] I love this product I have tried multiple times to find a product that maintains my hair like pattern and it’s always a fail I use the hydration shampoo,lightweight conditioners well as the mouse and leave in conditioner. I think I will be purchasing the indigo rain custard I received a sample and loved it.
    Claudia Z.
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on PATTERN Beauty
    Image

    Where did these curls come from?

    [This review was collected as part of a promotion.] I find that the Pattern products make my hair look its best! Deep curls, soft ringlets!
    Terri P.
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on PATTERN Beauty
    Image

    So moisturizing

    [This review was collected as part of a promotion.] My hair is super thick and curly/coily. This is the best shampoo I’ve ever used!
    Mya G.
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    13 May, 2026Verified purchase

    (no review title)

    The package was leaked but the shampoo works great!!
    sosks
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on PATTERN Beauty
    Image

    Hydration shampoo

    [This review was collected as part of a promotion.] Yes I actually liked the shampoo it made my hair good and one of my daughters-law stated my hair good moisturized. I have combination hair ,it's curly coily and dyed
    Patricia B.
    Did you find this review helpful?

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