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PATTERN Styling Cream - 15 fl oz - Ulta Beauty: Moisturizing, Curl Enhancing, Textured, Curly Hair - 2 of 4PATTERN Styling Cream - 15 fl oz - Ulta Beauty: Moisturizing, Curl Enhancing, Textured, Curly Hair - 3 of 4PATTERN Styling Cream - 15 fl oz - Ulta Beauty: Moisturizing, Curl Enhancing, Textured, Curly Hair - 4 of 4
PATTERN Styling Cream - 15 fl oz - Ulta Beauty: Moisturizing, Curl Enhancing, Textured, Curly Hair - 1 of 4

PATTERN Styling Cream - 15 fl oz - Ulta Beauty: Moisturizing, Curl Enhancing, Textured, Curly Hair

$29.00 ($1.93/fluid ounce)

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At a glance

About this item

Highlights

  • Features & Benefits:
  • Provides superior moisture penetration
  • Curls and styles stay defined
  • Great for setting twist-outs, braid-outs, Bantu knots and more as well as twisting locs
  • Thick enough to provide hold, but never crunchy
  • The perfect weight and buttery texture to help with curl elongation
  • Great for 3B-4C hair
  • Research Results:
  • Clinically proven to promote hair moisture.**
  • Clinically proven to curl & style hair for long-lasting definition.**
  • Clinically proven to be flexible to prevent breakage.**
  • ** based on a third-party study
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone
  • Other: Cruelty-free, Color-Safe, Vegan, Nut Free
  • Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Neroli, Rose and Patchouli.
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Apply on wet or dry hair as you style or braid. For protective styles, use to seal the hair with moisture before styling. For locs, apply cream as you retwist each strand for shine, definition and hold.

Description

The Styling Cream provides superior moisture penetration and touchable hold when setting hairstyles— twist outs, braid outs, Bantu knots, wash-and-gos. Shea Butter, Cacay Oil and Sweet Almond Oil nourish the hair while preventing breakage and damage.

Hair Type: Curly, Textured
Product Form: Cream
Beauty Purpose: Moisturizing, Curl Enhancing
TCIN: 82550465
UPC: 810015150788
Item Number (DPCI): 342-03-7316
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, butyrospermum parkii (shea) butter, cetearyl alcohol, glycerin, ceteareth-20, peg-40 hydrogenated castor oil, cocos nucifera (coconut) oil, peg-120 methyl glucose dioleate, theobroma cacao (cocoa) seed butter, potassium carbonate, rosmarinus officinalis (rosemary) leaf extract, helianthus annuus (sunflower) seed oil, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, prunus amygdalus dulcis (sweet almond) oil, peg-60 hydrogenated castor oil, aloe barbadensis leaf extract, hydrolyzed wheat protein, ethylhexylglycerin, caprylyl glycol, polysorbate 60, citric acid, phenoxyethanol, hydroxyethylcellulose, disodium edta, disodium phosphate, sodium phosphate, sodium benzoate, benzyl alcohol, phenethyl alcohol, potassium sorbate, sodium sulfite, fragrance/parfum, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol, limonene, coumarin

Shipping details

Estimated ship dimensions: 3.44 inches length x 3.44 inches width x 3.38 inches height
Estimated ship weight: 1.12 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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4.6 out of 5 stars with 3789 reviews
86% would recommend
15 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2026Verified purchase

(no review title)

My hair felt soft and well moisturised. curls looked juicy and my hair smelled so good :)
Did you find this review helpful?
4 out of 5 stars
18 July, 2026
originally posted on PATTERN Beauty
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Sometimes Only

I have this product. 4C hair. The product is nourishing, but Inhave not fallen deeply in love with the style that this is intended for. I will try again.
Becca
Did you find this review helpful?
5 out of 5 stars
18 July, 2026
originally posted on PATTERN Beauty
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Love this

[This review was collected as part of a promotion.] Smells good, creamy, light to my hair. Make it easy for my pony tail Thanks
Susan P.
Did you find this review helpful?
5 out of 5 stars
17 July, 2026
originally posted on http://www.ulta.com
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I am 60+ and gave up perms years ago. This cream is amazing!

I won't ever be without this product so please keep making it! I use it for styling, and it works on my edges even better than edge cream. It's a white cream but it absorbs into my hair and leaves only the shine and there is no build up. My hair has never been softer and shinier and more manageable. I have always had problems with dry frizzy hair especially in humid weather. I was the one with the scarf or the hat in the rain but seriously not any more with this product. No one could have told me at this age I would find something that actually works on my very dry curly shoulder length African American hair. I wish I had this before I bought my wigs!
JoJo
Did you find this review helpful?
5 out of 5 stars
17 July, 2026
originally posted on PATTERN Beauty
Image

Styling Cream makes my curls

[This review was collected as part of a promotion.] Styling Cream makes my curls pop. This is the first cream that really show my curl definition. While moisturizing my hair. Great product especially for my 4C fine hair. It helps maintain the moisture and condition.
Tarsha S.
Did you find this review helpful?
5 out of 5 stars
5 July, 2026
originally posted on PATTERN Beauty
Image

Works really well. I only

[This review was collected as part of a promotion.] Works really well. I only use a very small amount so my 15 oz jar is going to last a while:-)
JOEL G.
Did you find this review helpful?
5 out of 5 stars
30 June, 2026
originally posted on PATTERN Beauty
Image

Amazing

[This review was collected as part of a promotion.] This is my go to brand for all my hair needs! I have found my perfect wash and go, twist out, and Afro right here!🩷
Quenita E.
Did you find this review helpful?
5 out of 5 stars
27 June, 2026
originally posted on PATTERN Beauty
Image

My Curls Are Screaming

[This review was collected as part of a promotion.] Yes My Curls are screaming because they cannot believe this cream is similar to the Gel. It isn’t crunchy and blah. It actually Hugs my curls, they shine, they’re moisturized. It doesn’t leave you hair stiff. My curls are soft. We sing aaaaaahhhhhhhhvvvve Marriiiaaa! Love Ya!!
BELINDA O.
Did you find this review helpful?
5 out of 5 stars
25 June, 2026
originally posted on PATTERN Beauty
Image

Exactly what I have been looking for

[This review was collected as part of a promotion.] I have silver hair. I have been looking for a styling cream and holding gel to smooth and hold my hair; especially for twist outs. This is it!
Deborah P.
Did you find this review helpful?
5 out of 5 stars
24 June, 2026
originally posted on PATTERN Beauty
Image

Love pattern styling cream

[This review was collected as part of a promotion.] I love this styling cream. It does exactly what it says it does. The texture is supple and very creamy and soooo moisturizing lasting several days. My hair has never felt better. The hold on my two strand take down and the softness of my hair is very satisfying. I use several pattern products 😊 !!!
Betty H.
Did you find this review helpful?
2 out of 5 stars
16 June, 2026
originally posted on http://www.ulta.com
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Cannot Recommend

This product was disappointing. First application left my hair looking like I had been in a heavy snow storm - hair completely white. Second application, I used less; BUT, the white cream never worked into my hair. It sat on the top of my hair strands all day.
Brenda
Did you find this review helpful?
5 out of 5 stars
15 June, 2026
originally posted on PATTERN Beauty
Image

10/10, Highly Recommend

I have 3c/4a hair. I have medium porosity and regular density. I used Pattern Beauty leave-in, this product, and my diffuser . My wash and go ate down!!! *I've attached Three photos of my hair before being diffused and Three photos the following morning (Day 1).
Char M.
Did you find this review helpful?
5 out of 5 stars
14 June, 2026
originally posted on PATTERN Beauty
Image

Amo este producto

[This review was collected as part of a promotion.] Esta crema para peinar es un imprescindible de mi día a día. Deja mi cabello manejable y la humedad me dura todo el día. Este producto y la leche para rizos son lo mejor. Hasta ahora son mis preferidos de esta línea
Maricela
Did you find this review helpful?
5 out of 5 stars
12 June, 2026
originally posted on PATTERN Beauty
Image

Pattern Styling Cream

[This review was collected as part of a promotion.] I have been using the styling cream for 3yrs now since I cut my hair short . It’s good for enhancing my curls and moisturizing my hair . My husband loves my look. That’s all that counts. 💕🔥😀❤️💯
Lisa W.
Did you find this review helpful?
5 out of 5 stars
9 June, 2026
originally posted on http://www.ulta.com
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I love thus product!

Great for twist out
Missy
Did you find this review helpful?
5 out of 5 stars
8 June, 2026
originally posted on PATTERN Beauty
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Great for my youngest daughter

[This review was collected as part of a promotion.] I have been using this product on both of my girls but particularly like it for my younger daughter as a leave-in but also providing some light hold for daily braid styles. Her hair is curly but fine. It also smells great.
Lauren s.
Did you find this review helpful?
5 out of 5 stars
8 June, 2026
originally posted on PATTERN Beauty
Image

Love it

[This review was collected as part of a promotion.] The cream has a thick consistency that moisturizes my hair so well. It allows me to define my curls with ease whenever I style.
Rosmerlyn M.
Did you find this review helpful?
5 out of 5 stars
8 June, 2026
originally posted on PATTERN Beauty
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Styling Cream

[This review was collected as part of a promotion.] I totally love this styling cream. I purchased a small jar to test it out. It made my hair soft. It worked on fry and wet hair. It worked perfectly for me. I will definitely be purchasing the larger size. Good work Mz. Ross. Great product.
Diann T.
Did you find this review helpful?
5 out of 5 stars
8 June, 2026
originally posted on PATTERN Beauty
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Pattern: My go to products!

[This review was collected as part of a promotion.] Pattern products help me maintain my curls!
Nikki J.
Did you find this review helpful?
5 out of 5 stars
6 June, 2026
originally posted on PATTERN Beauty
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My Favorite Product

[This review was collected as part of a promotion.] This is the only product I need when creating a twist out style. Has the perfect amount of hold and incredibly moisturizing
Taryn T.
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