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PATTERN Styling Cream - Ulta Beauty
$29.00 ($1.93/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- Features & Benefits:
- Provides superior moisture penetration
- Curls and styles stay defined
- Great for setting twist-outs, braid-outs, Bantu knots and more as well as twisting locs
- Thick enough to provide hold, but never crunchy
- The perfect weight and buttery texture to help with curl elongation
- Great for 3B-4C hair
- Research Results:
- Clinically proven to promote hair moisture.**
- Clinically proven to curl & style hair for long-lasting definition.**
- Clinically proven to be flexible to prevent breakage.**
- ** based on a third-party study
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone
- Other: Cruelty-free, Color-Safe, Vegan, Nut Free
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Neroli, Rose and Patchouli.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Apply on wet or dry hair as you style or braid. For protective styles, use to seal the hair with moisture before styling. For locs, apply cream as you retwist each strand for shine, definition and hold.
Description
The Styling Cream provides superior moisture penetration and touchable hold when setting hairstyles— twist outs, braid outs, Bantu knots, wash-and-gos. Shea Butter, Cacay Oil and Sweet Almond Oil nourish the hair while preventing breakage and damage.
Hair Type: Curly, Textured
Product Form: Cream
Beauty Purpose: Moisturizing, Curl Enhancing
Net weight: 15 fl oz (US)
TCIN: 82550465
UPC: 810015150788
Item Number (DPCI): 342-03-7316
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, butyrospermum parkii (shea) butter, cetearyl alcohol, glycerin, ceteareth-20, peg-40 hydrogenated castor oil, cocos nucifera (coconut) oil, peg-120 methyl glucose dioleate, theobroma cacao (cocoa) seed butter, potassium carbonate, rosmarinus officinalis (rosemary) leaf extract, helianthus annuus (sunflower) seed oil, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, prunus amygdalus dulcis (sweet almond) oil, peg-60 hydrogenated castor oil, aloe barbadensis leaf extract, hydrolyzed wheat protein, ethylhexylglycerin, caprylyl glycol, polysorbate 60, citric acid, phenoxyethanol, hydroxyethylcellulose, disodium edta, disodium phosphate, sodium phosphate, sodium benzoate, benzyl alcohol, phenethyl alcohol, potassium sorbate, sodium sulfite, fragrance/parfum, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol, limonene, coumarin' '
Shipping details
Estimated ship dimensions: 3.44 inches length x 3.44 inches width x 3.38 inches height
Estimated ship weight: 1.12 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This styling cream has garnered positive feedback for its ability to define curls while keeping them soft and moisturized. Guests appreciate its versatility, allowing for various styles from sleek looks to twist outs without the crunchiness often associated with other products. The cream's pleasant scent and effective hydration make it a favorite among those with different hair types, particularly for maintaining healthy curls in humid conditions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3713 reviews
77% would recommend
18 recommendations
5 out of 5 stars
16 October, 2025
originally posted on PATTERN Beauty
Love!!
I’ve tried many products and Pattern Beauty always has my hair looking the best!!
5 out of 5 stars
15 October, 2025
originally posted on PATTERN Beauty
Sleek cream
[This review was collected as part of a promotion.] Very nice product that leaves my hair moisturized and hydrated. A little goes a long way, but I tend to need more than that!! Great product.
5 out of 5 stars
29 September, 2025
originally posted on http://www.ulta.com
I would buy this product again, smells amazing.
High quality product and smells delicious. I would recommend it 100%
5 out of 5 stars
21 September, 2025
originally posted on PATTERN Beauty
The Best on the market
I have tried sooooo many curl products. I have never found a product for my curls. But one day I decided to try patterns. In my mind I'm thinking another celebrity with a product, it all a scam. So I decided to try the gel and mousse. It made my curls so DEFINED I had to try more. So I bought the shampoo and leave in conditioner. To my surprise the conditioner detangled, and left my hair manageable and soft dry. I even got in the pool and my hair never tangled. Please please please don't change the formula. You have a customer for life. Im over satisfied.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2025Verified purchase
didn't receive it
did not receive it can't get a refund
5 out of 5 stars
10 September, 2025
originally posted on PATTERN Beauty
I threw out my gels
This cream made me throw out all my gels. It works perfectly for sleek looks without leaving hair crunchy or wet in the middle. My hair stays soft and I don't worry about rinsing gel out my hair when I want to change from a sleek bun to a twist out. I use a little bit for a light hold and a more generous amount for sleek looks. Been using this cream all summer and I have not worried about my hair sweating or lifting.
5 out of 5 stars
1 September, 2025
originally posted on PATTERN Beauty
Love it
[This review was collected as part of a promotion.] I love the smell and what it does for my natural, thin, coily hair. A little goes a long way with this and all the other products I’ve purchased. I mix it with other products depending on the day and what I want to achieve with my updos.
5 out of 5 stars
11 August, 2025
originally posted on PATTERN Beauty
I'm using this styling cream
[This review was collected as part of a promotion.] I'm using this styling cream for cornrows for my girls. I have not noticed flaking, and I am impressed with the way it coats the hair. The finished style looks nourished. They are now on the second week, and I am NOT disappointed with my purchase. This will be part of my styling routine with braids and twists.
5 out of 5 stars
5 August, 2025
originally posted on http://www.ulta.com
I love this product!
This is my first time using this product. I have relaxed, thick hair that absorbs a lot a moisture. I tried this product and love it. Just on the ends to prevent dryness and fizziness in the humidity. I use just enough to prevent weighing my hair down.
5 out of 5 stars
3 August, 2025
originally posted on PATTERN Beauty
Love it
[This review was collected as part of a promotion.] AMAZING. It smells good and makes my curls beautiful 😍
5 out of 5 stars
26 July, 2025
originally posted on PATTERN Beauty
Kelu
[This review was collected as part of a promotion.] Pattern is definitely the product for me. I have been enjoying it since my first purchase. I was skeptical at first because I tried so many different products, but Pattern by far is the best. I don't need to look any further. I am pleasantly pleased.
4 out of 5 stars
26 July, 2025
originally posted on PATTERN Beauty
I bought this as part
[This review was collected as part of a promotion.] I bought this as part of a bundle of minis for my sister. She likes to use this along with the hydrating mist.
5 out of 5 stars
25 July, 2025
originally posted on http://www.ulta.com
Game changer
Wow i love my gray curly hair again.
5 out of 5 stars
24 July, 2025
originally posted on PATTERN Beauty
Styling cream
[This review was collected as part of a promotion.] My curls are so defined and my texture has never felt softer!
5 out of 5 stars
17 July, 2025
originally posted on PATTERN Beauty
Excellent all around
[This review was collected as part of a promotion.] excellent product. thicker cream but not overly heavy for my hair. leaves it soft and moisturized, not crunchy, or greasy, or with a lot of residue. makes my 4b8-c curls pop (better when wet than dry but either way works for touch ups). lots of shine, not a strong scent but I like it nonetheless. really what I've been looking for in my 4 months journey of trying to take care of my natural hair after 25 years of locs.
5 out of 5 stars
15 July, 2025
originally posted on PATTERN Beauty
Satisfied
[This review was collected as part of a promotion.] I am very pleased with the styling cream, smells great amazingly smooth my hair my curls are great and soft. The service is on point it came right on time and intact. Everything looks great good job
5 out of 5 stars
14 July, 2025
originally posted on PATTERN Beauty
Love my curls
[This review was collected as part of a promotion.] This product is so amazing, I’ve just been buying up everything lol.
5 out of 5 stars
13 July, 2025
originally posted on http://www.ulta.com
Great curl cream!
This cream is so moisturizing and thick I love it! If you have high porosity dry hair like me definitely get this. It has great slip too. I have 3c hair for reference. If you have a loose curl to wavy hair, this might be too heavy for your hair. My hair feels so soft and moisturized. I used it with the leave in and the strong hold gel.
3 out of 5 stars
11 July, 2025
originally posted on PATTERN Beauty
Styling Cream
[This review was collected as part of a promotion.] This product was very interesting to use. It wasn't bad, but I wasn't impressed either. Now, it could be that I had too many other Pattern styling products in my hair at the same time because it left my hair super sticky and I had to wash it out by the end of the day and start all over again. However, I will try it again and provide another follow-up review using only the Styling Cream by itself.
5 out of 5 stars
11 July, 2025
originally posted on PATTERN Beauty
Love Love Love
[This review was collected as part of a promotion.] As a result of not knowing what hair type I have, I purchased the Styling Cream and Refresher Spray. My white curls are so define and soft. I now know my hair is Curly and I’ll soon purchase the Mouuse. However, the Styling Cream is a keeper. Tracie, you’re a God send. Thank you.