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PATTERN Styling Cream - 15 fl oz - Ulta Beauty: Moisturizing, Curl Enhancing, Textured, Curly Hair - 2 of 4PATTERN Styling Cream - 15 fl oz - Ulta Beauty: Moisturizing, Curl Enhancing, Textured, Curly Hair - 3 of 4PATTERN Styling Cream - 15 fl oz - Ulta Beauty: Moisturizing, Curl Enhancing, Textured, Curly Hair - 4 of 4
PATTERN Styling Cream - 15 fl oz - Ulta Beauty: Moisturizing, Curl Enhancing, Textured, Curly Hair - 1 of 4

PATTERN Styling Cream - 15 fl oz - Ulta Beauty: Moisturizing, Curl Enhancing, Textured, Curly Hair

$29.00 ($1.93/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Features & Benefits:
  • Provides superior moisture penetration
  • Curls and styles stay defined
  • Great for setting twist-outs, braid-outs, Bantu knots and more as well as twisting locs
  • Thick enough to provide hold, but never crunchy
  • The perfect weight and buttery texture to help with curl elongation
  • Great for 3B-4C hair
  • Research Results:
  • Clinically proven to promote hair moisture.**
  • Clinically proven to curl & style hair for long-lasting definition.**
  • Clinically proven to be flexible to prevent breakage.**
  • ** based on a third-party study
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone
  • Other: Cruelty-free, Color-Safe, Vegan, Nut Free
  • Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Neroli, Rose and Patchouli.
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Apply on wet or dry hair as you style or braid. For protective styles, use to seal the hair with moisture before styling. For locs, apply cream as you retwist each strand for shine, definition and hold.

Description

The Styling Cream provides superior moisture penetration and touchable hold when setting hairstyles— twist outs, braid outs, Bantu knots, wash-and-gos. Shea Butter, Cacay Oil and Sweet Almond Oil nourish the hair while preventing breakage and damage.

Hair Type: Curly, Textured
Product Form: Cream
Beauty Purpose: Moisturizing, Curl Enhancing
Net weight: 15 fl oz (US)
TCIN: 82550465
UPC: 810015150788
Item Number (DPCI): 342-03-7316
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, butyrospermum parkii (shea) butter, cetearyl alcohol, glycerin, ceteareth-20, peg-40 hydrogenated castor oil, cocos nucifera (coconut) oil, peg-120 methyl glucose dioleate, theobroma cacao (cocoa) seed butter, potassium carbonate, rosmarinus officinalis (rosemary) leaf extract, helianthus annuus (sunflower) seed oil, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, prunus amygdalus dulcis (sweet almond) oil, peg-60 hydrogenated castor oil, aloe barbadensis leaf extract, hydrolyzed wheat protein, ethylhexylglycerin, caprylyl glycol, polysorbate 60, citric acid, phenoxyethanol, hydroxyethylcellulose, disodium edta, disodium phosphate, sodium phosphate, sodium benzoate, benzyl alcohol, phenethyl alcohol, potassium sorbate, sodium sulfite, fragrance/parfum, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol, limonene, coumarin

Shipping details

Estimated ship dimensions: 3.44 inches length x 3.44 inches width x 3.38 inches height
Estimated ship weight: 1.12 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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10/10, Highly Recommend

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Amo este producto

[This review was collected as part of a promotion.] Esta crema para peinar es un imprescindible de mi día a día. Deja mi cabello manejable y la humedad me dura todo el día. Este producto y la leche para rizos son lo mejor. Hasta ahora son mis preferidos de esta línea
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[This review was collected as part of a promotion.] I have been using the styling cream for 3yrs now since I cut my hair short . It’s good for enhancing my curls and moisturizing my hair . My husband loves my look. That’s all that counts. 💕🔥😀❤️💯
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I love thus product!

Great for twist out
Missy
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Great for my youngest daughter

[This review was collected as part of a promotion.] I have been using this product on both of my girls but particularly like it for my younger daughter as a leave-in but also providing some light hold for daily braid styles. Her hair is curly but fine. It also smells great.
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Love it

[This review was collected as part of a promotion.] The cream has a thick consistency that moisturizes my hair so well. It allows me to define my curls with ease whenever I style.
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[This review was collected as part of a promotion.] I totally love this styling cream. I purchased a small jar to test it out. It made my hair soft. It worked on fry and wet hair. It worked perfectly for me. I will definitely be purchasing the larger size. Good work Mz. Ross. Great product.
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Pattern: My go to products!

[This review was collected as part of a promotion.] Pattern products help me maintain my curls!
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[This review was collected as part of a promotion.] This is the only product I need when creating a twist out style. Has the perfect amount of hold and incredibly moisturizing
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[This review was collected as part of a promotion.] Great product. Locks moisture into my curls. Love it!
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I love this product. I

[This review was collected as part of a promotion.] I love this product. I use it with the curl gel and get perfect all day curls!!
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Love the styling cream

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Curls Poppin'

My hair is usually very frizzy and it makes my curls less defined, and my hair dries out really quickly. BUT with this styling cream, my curls look so hydrated and defined. I just wish it wasn't so pricey..
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1 out of 5 stars
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NO NOT BUY THIS!!!!

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