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PATTERN Styling Custard - 15 fl oz - Ulta Beauty
$29.00 ($1.93/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Features & Benefits:
- Lightweight and slippy for detangling
- Provides hydrated hold, definition, and shine
- Perfect for wet or dry ponytails, flat twists, braid-outs, twist-outs and Bantu knots
- Suitable for kids and adults
- Most popular among high-porosity curlies and coilies
- Research Results:
- Clinically proven to provide 11x the curl retention.**
- ** based on a third-party study
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other: Cruelty-free, Color-Safe, Vegan, Nut Free
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are a sweet floral essence of neroli, rose, and patchouli.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: On clean, damp hair, apply to small sections. Smooth from root to tip, and style as desired.
Description
Lightweight and slippy, Styling Custard detangles while providing hold for kids and adults. Contains Flaxseed Oil, Agave, Irish Moss and Chamomile for a hydrated hold, definition, and shine. Perfect for wet or dry ponytails, braid-outs and Bantu knots.
Hair Type: Wavy, Textured, Curly
Product Form: Cream
Beauty Purpose: Conditioning, Curl Enhancing, Moisturizing
Net weight: 15 fl oz (US)
TCIN: 84889203
UPC: 810015151242
Item Number (DPCI): 342-03-0051
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4 inches length x 4 inches width x 3.5 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests are thrilled with the styling custard, noting its ability to define curls while keeping them soft and moisturized. Many appreciate its lightweight formula that doesn't leave buildup or a crunchy feel, making it ideal for various styles like twist outs and wash and goes. The pleasant scent and impressive slip are also highlighted, with guests expressing excitement about the product's effectiveness on different hair types, especially high porosity and coily textures.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 461 reviews
80% would recommend
5 recommendations
5 out of 5 stars
22 October, 2025
originally posted on PATTERN Beauty
Style custard
[This review was collected as part of a promotion.] The styling custard hydrates my curls nicely
5 out of 5 stars
30 August, 2025
originally posted on PATTERN Beauty
love your products.
[This review was collected as part of a promotion.] I'm using the shampoo, conditioner, leave in conditioner and the custard. hair feels softer and thicker I'm constantly getting completed. ❤️❤️
5 out of 5 stars
22 August, 2025
originally posted on PATTERN Beauty
Custard Cutie
[This review was collected as part of a promotion.] Loving the styling custard for my natural two strand twists. The texture of the custard is great with no build up. Love Pattern Beauty hair products, highly recommend.
5 out of 5 stars
14 August, 2025
originally posted on PATTERN Beauty
Excellent for 4c high porosity hair
My high porosity, 4c hair loves this. I tried the styling cream and wasn't a fan as it left a residue on my hair. Typically custards aren't my go to, but this keeps my mini twists moisturized and soft for weeks!!
5 out of 5 stars
14 August, 2025
originally posted on PATTERN Beauty
This old lady Loves the product !
[This review was collected as part of a promotion.] I have only tried the custard product and fell head over heels ready to leave my husband if he does not pay for my next order. Can’t wait for my order to come feel like Christmas came early this year. What I love about this product is my hair feels so soft bouncy and NOT Greasy at all…. I love the curl pattern it gives to my hair…. hooked forever now come up with a product for hair color for black women. I plan on giving your products as gifts for Christmas Keep up the good work!
1 out of 5 stars
4 August, 2025
originally posted on PATTERN Beauty
Possible defective product?
Yes . I returned your products by FedEx a couple of weeks ago as per your Co. instructions because I had to use the entire bottle of shampoo to wash out the smell of the Conditioners because they left my hair with a strong sour smell. I am still waiting on my refund. So far no correspondence from your company.
5 out of 5 stars
3 August, 2025
originally posted on PATTERN Beauty
Not sure why it took me forever to buy
[This review was collected as part of a promotion.] Perfect hold for my curls. It smells good and doesn’t leave buildup or my hair feeling dry. Perfect for my 4a/4b curly girls!
5 out of 5 stars
30 July, 2025
originally posted on PATTERN Beauty
The Custard's Chef's Kiss
[This review was collected as part of a promotion.] This lightweight formula defines my curls while adding moisture and I love its ability to reduce frizz while enhancing curl definition. Great on my twist outs and wash -n- gos! Mmmmuah!
5 out of 5 stars
26 July, 2025
originally posted on PATTERN Beauty
Kelu
[This review was collected as part of a promotion.] Love using this product with the styling cream,allows my hair to lay perfectly
5 out of 5 stars
25 July, 2025
originally posted on PATTERN Beauty
Gamechanger
[This review was collected as part of a promotion.] Along with the cleansing shampoo, medium conditioner and leave in conditioner to keep my hair soft and healthy, the Styling custard is a gamechanger. My curls are simply beautiful. It maintains shape after stepping out in the Santa Ana winds, wich me look like a mad woman before this new regimen of mine. I love these products so much. And I love that fact that I can trust them even more!
5 out of 5 stars
22 July, 2025
originally posted on PATTERN Beauty
Great for Curlies
It is so much lighter than the styling cream for my 3c curlies. And it stays soft days after first application!
5 out of 5 stars
22 July, 2025
originally posted on PATTERN Beauty
go-to product!
[This review was collected as part of a promotion.] My hair is a mix of coily and tightly textured. Great slip and definition for my curls. Easily reactivated with a bit of water. This is my go-to product.
5 out of 5 stars
19 July, 2025
originally posted on PATTERN Beauty
Embracing My Curls
I have been experimenting with a variety of Pattern products the curl gel, styling cream, mousse but I must say I fell in love with the styling custard felt amazing in my thick hair it provided the slip like the Leave in conditioner. I put my hair in two strand twist and the take down . In my opinion this product works wonders and I'm still trying to mix and match.
5 out of 5 stars
17 July, 2025
originally posted on PATTERN Beauty
I love this custard my
[This review was collected as part of a promotion.] I love this custard my hair has so much definition the consistency is great and it makes my hair look so good! Love it !! It will always be in my stash
5 out of 5 stars
16 July, 2025
originally posted on PATTERN Beauty
Love
[This review was collected as part of a promotion.] This product has been great. I use it for twist outs and it never flakes, leaves my hair crunchy to the touch, or disappoints with curls definition. I love the slip and how far the product goes. The product goes a long way. I am new to natural hair products and to doing my hair. I am grateful for this company, it has given me the confidence and knowledge to continue trying new combinations and styles.
5 out of 5 stars
12 July, 2025
originally posted on PATTERN Beauty
Custard Love
[This review was collected as part of a promotion.] I use this product for my 2 strand twist. It gives them a glossy shine. Love the styling custard. ❤️ 😍
5 out of 5 stars
9 July, 2025
originally posted on PATTERN Beauty
Nice Definition
[This review was collected as part of a promotion.] Love it! I’ve used it for a couple of years now. A little bit goes a long way.
5 out of 5 stars
9 July, 2025
originally posted on PATTERN Beauty
Amazing
[This review was collected as part of a promotion.] These products were a gift Would love to show before and after pic
5 out of 5 stars
5 July, 2025
originally posted on PATTERN Beauty
My Go to Ponytail!!!
[This review was collected as part of a promotion.] When i wear my hair up in any style I use this custard! I have SHINE and it holds it in place. What I love is the next day if I choose to wear my hair down or another style I can easily change without having to re-wash my hair
5 out of 5 stars
12 June, 2025
originally posted on PATTERN Beauty
Love my curls
[This review was collected as part of a promotion.] My curls are always well hydrated when I use your products