$25.00 when purchased online
Target Online store #3991
About this item
Highlights
- Features & Benefits:
- Lightweight and slippy for detangling
- Provides hydrated hold, definition, and shine
- Perfect for wet or dry ponytails, flat twists, braid-outs, twist-outs and Bantu knots
- Suitable for kids and adults
- Most popular among high-porosity curlies and coilies
- Research Results:
- Clinically proven to provide 11x the curl retention.**
- ** based on a third-party study
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other: Cruelty-free, Color-Safe, Vegan, Nut Free
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are a sweet floral essence of neroli, rose, and patchouli.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: On clean, damp hair, apply to small sections. Smooth from root to tip, and style as desired.
Description
Lightweight and slippy, Styling Custard detangles while providing hold for kids and adults. Contains Flaxseed Oil, Agave, Irish Moss and Chamomile for a hydrated hold, definition, and shine. Perfect for wet or dry ponytails, braid-outs and Bantu knots.
Hair Type: Wavy, Textured, Curly
Product Form: Cream
Beauty Purpose: Conditioning, Curl Enhancing, Moisturizing
Net weight: 15 fl oz (US)
TCIN: 84889203
UPC: 810015151242
Item Number (DPCI): 342-03-0051
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4 inches length x 4 inches width x 3.5 inches height
Estimated ship weight: 1.12 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This styling custard has garnered enthusiastic praise for its ability to define curls while providing moisture and softness. Guests appreciate its lightweight formula that doesn't weigh down hair, making it ideal for various hair types, especially coily and curly textures. Many have noted the pleasant scent and the product's effectiveness in reducing frizz and enhancing curl definition. It's a versatile option for wash and go styles, twist outs, and more, making it a staple in many hair care routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 459 reviews
80% would recommend
5 recommendations
Great for Curlies
5 out of 5 stars
Pana - 7 days ago
originally posted on PATTERN Beauty
It is so much lighter than the styling cream for my 3c curlies. And it stays soft days after first application!
go-to product!
5 out of 5 stars
Lauren E. - 7 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] My hair is a mix of coily and tightly textured. Great slip and definition for my curls. Easily reactivated with a bit of water. This is my go-to product.
Embracing My Curls
5 out of 5 stars
Theresa - 10 days ago
originally posted on PATTERN Beauty
I have been experimenting with a variety of Pattern products the curl gel, styling cream, mousse but I must say I fell in love with the styling custard felt amazing in my thick hair it provided the slip like the Leave in conditioner. I put my hair in two strand twist and the take down . In my opinion this product works wonders and I'm still trying to mix and match.
I love this custard my
5 out of 5 stars
Pamela A. - 12 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I love this custard my hair has so much definition the consistency is great and it makes my hair look so good! Love it !! It will always be in my stash
Love
5 out of 5 stars
Shelynn S. - 13 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This product has been great. I use it for twist outs and it never flakes, leaves my hair crunchy to the touch, or disappoints with curls definition. I love the slip and how far the product goes. The product goes a long way. I am new to natural hair products and to doing my hair. I am grateful for this company, it has given me the confidence and knowledge to continue trying new combinations and styles.
Custard Love
5 out of 5 stars
Flojean W. - 17 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I use this product for my 2 strand twist. It gives them a glossy shine. Love the styling custard. ❤️ 😍
Nice Definition
5 out of 5 stars
Maria S. - 20 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Love it! I’ve used it for a couple of years now. A little bit goes a long way.
Amazing
5 out of 5 stars
Robin C. - 20 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] These products were a gift Would love to show before and after pic
My Go to Ponytail!!!
5 out of 5 stars
TIFFANY J. - 24 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] When i wear my hair up in any style I use this custard! I have SHINE and it holds it in place. What I love is the next day if I choose to wear my hair down or another style I can easily change without having to re-wash my hair
Love my curls
5 out of 5 stars
Sydney H. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] My curls are always well hydrated when I use your products
Moisture
5 out of 5 stars
Jade T. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Just tried the curl milk for the first time I wish it came in the jumbo size but I love it
Styling Custard
5 out of 5 stars
SHAYLA M. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] The styling custard is an amazing product! It’s the key part of the perfect style. The hold and definition is good, and allows for bounce and body.
Best styling product!
5 out of 5 stars
Mariah W. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This custard is so light on my hair but gives me such lasting definition!!! It is my favorite styling product!
Slippery goodness
4 out of 5 stars
Britany P. - 2 months ago
originally posted on PATTERN Beauty
Used the sample pouch for a twist out, and my twist are very fluffy. Didn’t like my day 1 curls, but after it wore down, they looked better. I’ll definitely try it again for a wash and go. I used it on my 8-month old son’s hair and it made his hair softer.
In love
5 out of 5 stars
Lisa M. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I'm in love with the leave-in conditioner and the styling custard. I use it on my daughter's hair daily and it leaves her curls defined but soft. I also love how well it helps with detangling (saves so much time). Thank you!
The best
5 out of 5 stars
Kim P. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I have tried almost every custard for wash and goes and this is my favorite. Great definition and soft hold. I can go a full week or more and it still looks good and hydrated, refreshing it with water and the Pattern Hydrating Mist every morning.
Pattern is the only thing that works
5 out of 5 stars
COREY M. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I have tried many hair products that were ok but not GREAT. . Pattern is the only products that have my hair feeling health and looking curly. .
The Pattern styling custard was
5 out of 5 stars
Theresa J. - 3 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] The Pattern styling custard was excellent nice slip on hair and hands. I will be purchasing again.
Impressive time saver
5 out of 5 stars
December S. - 3 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I like to use this when I wash my hair at night . After I shampoo I comb this through my hair with a little curl gel and set it in twists or braids and wrap it up . In the morning, after take down, and a little fluff my look is complete. So easy and a time saver ! My hair looks moisturized. Also the ingredients list is quite impressive!
Coils standing on business!
5 out of 5 stars
Angela H. - 3 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] My coils seem to float in thin air with this styler. They are light and bouncy. Easy to use. Makes my hair easy to style and care for during the week.