Sponsored
PATTERN Styling Custard - 15 fl oz - Ulta Beauty
$29.00 ($1.93/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Features & Benefits:
- Lightweight and slippy for detangling
- Provides hydrated hold, definition, and shine
- Perfect for wet or dry ponytails, flat twists, braid-outs, twist-outs and Bantu knots
- Suitable for kids and adults
- Most popular among high-porosity curlies and coilies
- Research Results:
- Clinically proven to provide 11x the curl retention.**
- ** based on a third-party study
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other: Cruelty-free, Color-Safe, Vegan, Nut Free
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are a sweet floral essence of neroli, rose, and patchouli.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: On clean, damp hair, apply to small sections. Smooth from root to tip, and style as desired.
Description
Lightweight and slippy, Styling Custard detangles while providing hold for kids and adults. Contains Flaxseed Oil, Agave, Irish Moss and Chamomile for a hydrated hold, definition, and shine. Perfect for wet or dry ponytails, braid-outs and Bantu knots.
Hair Type: Wavy, Textured, Curly
Product Form: Cream
Beauty Purpose: Conditioning, Curl Enhancing, Moisturizing
Net weight: 15 fl oz (US)
TCIN: 84889203
UPC: 810015151242
Item Number (DPCI): 342-03-0051
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4 inches length x 4 inches width x 3.5 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Highly rated
$2.99 - $6.99
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 4368 ratings
Guests also viewed
$36.00($3.00/fluid ounce)
4.5 out of 5 stars with 476 ratings
$18.00($1.50/fluid ounce)
4.1 out of 5 stars with 2839 ratings
Discover more options
$18.00($1.50/fluid ounce)
4.1 out of 5 stars with 2839 ratings
$29.00($2.42/fluid ounce)
4.4 out of 5 stars with 910 ratings
$36.00($3.00/fluid ounce)
4.5 out of 5 stars with 476 ratings
Related Categories
Guests are saying
Guests are thrilled with the styling custard, noting its ability to define curls while keeping them soft and moisturized. Many appreciate its lightweight formula that doesn't leave buildup or a crunchy feel, making it ideal for various styles like twist outs and wash and goes. The pleasant scent and impressive slip are also highlighted, with guests expressing excitement about the product's effectiveness on different hair types, especially high porosity and coily textures.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 477 reviews
80% would recommend
5 recommendations
5 out of 5 stars
8 December, 2025
originally posted on PATTERN Beauty
Popping Curls!
[This review was collected as part of a promotion.] I love it!!!! I have fine hair and have tried A LOT of different products, which weighed my hair down. This styling custard is perfect! My curls are bouncy and popping!!
5 out of 5 stars
7 December, 2025
originally posted on PATTERN Beauty
A styling staple
[This review was collected as part of a promotion.] Love the shine, the consistency and the light hold. Awesome for a sleek slick back.
5 out of 5 stars
1 December, 2025
originally posted on PATTERN Beauty
I’ve waited my whole life for this product
[This review was collected as part of a promotion.] My curls stay smooth and soft for days. Perfect coils every time.
5 out of 5 stars
22 November, 2025
originally posted on PATTERN Beauty
Styling Custard
[This review was collected as part of a promotion.] A new fave. I love how it makes my hair look and feel.
5 out of 5 stars
20 November, 2025
originally posted on PATTERN Beauty
unexpected love
[This review was collected as part of a promotion.] I bought this as part of the recent promotion just because I needed a 3rd item and wasn’t expecting much, but it’s amazing!!! It has so much slip and makes styling easier and faster. Perfect balance between moisture and hold, I’ve used it every wash day since! My new go to product.
5 out of 5 stars
18 November, 2025
originally posted on PATTERN Beauty
Styling Custard
[This review was collected as part of a promotion.] Product smells great, provides moisture and hold for my hair all day. Happy with my purchase
5 out of 5 stars
16 November, 2025
originally posted on PATTERN Beauty
Okay so far
[This review was collected as part of a promotion.] So far so good. I will need to use more frequently to say for sure
4 out of 5 stars
16 November, 2025
originally posted on PATTERN Beauty
I really like this product.
[This review was collected as part of a promotion.] I really like this product. I used it on both my hair & my son’s when I twist it. It seem to keep it moisturize & that’s what I’ve been looking for.
5 out of 5 stars
12 November, 2025
originally posted on http://www.ulta.com
Hands down the best!!!
Finally!!!! The Custard Gel is the perfect consistency and it creates the perfect curl (every time) without fail! No more bad hair days!! Please don't ever discontinue this product!!!
4 out of 5 stars
9 November, 2025
originally posted on PATTERN Beauty
I Like It
[This review was collected as part of a promotion.] I wish my "curls" were looser / less kinky, but it is what it is. Considering that, when my hair is braided, I can smoothe the Styling custard right on it and it is moisturized. I like it. Thanks
5 out of 5 stars
8 November, 2025
originally posted on PATTERN Beauty
PATTERNS IS THE BOMB
[This review was collected as part of a promotion.] My hair has the shiniest, fluffiest most beautiful coils and curls thanks to Patterns I've been able to see my natural beautiful hair texture. Patterns has unleashed the full potential of natural hair and enhanced my natural beauty. Thanks Patterns I never knew this was what was under that relaxed hair
5 out of 5 stars
3 November, 2025
originally posted on PATTERN Beauty
Love it
I absolutely love the styling custard, it is one of the best I've used, doesn't leave my hair crunchy or stiff.
5 out of 5 stars
22 October, 2025
originally posted on PATTERN Beauty
Style custard
[This review was collected as part of a promotion.] The styling custard hydrates my curls nicely
5 out of 5 stars
8 October, 2025
originally posted on PATTERN Beauty
It’s exactly what my hair
[This review was collected as part of a promotion.] It’s exactly what my hair needed!! I love it, and I can’t wait to purchase more!
5 out of 5 stars
5 October, 2025
originally posted on PATTERN Beauty
The best styler❤️
[This review was collected as part of a promotion.] This is a staple in my styling cocktail❤️. It’s my holy grail now! The quality of the Custard is amazing. It doesn’t cause buildup whatsoever. I pair it with the style cream for all of my styles!! The perfect duo❤️
5 out of 5 stars
30 August, 2025
originally posted on PATTERN Beauty
love your products.
[This review was collected as part of a promotion.] I'm using the shampoo, conditioner, leave in conditioner and the custard. hair feels softer and thicker I'm constantly getting completed. ❤️❤️
5 out of 5 stars
22 August, 2025
originally posted on PATTERN Beauty
Custard Cutie
[This review was collected as part of a promotion.] Loving the styling custard for my natural two strand twists. The texture of the custard is great with no build up. Love Pattern Beauty hair products, highly recommend.
5 out of 5 stars
14 August, 2025
originally posted on PATTERN Beauty
Excellent for 4c high porosity hair
My high porosity, 4c hair loves this. I tried the styling cream and wasn't a fan as it left a residue on my hair. Typically custards aren't my go to, but this keeps my mini twists moisturized and soft for weeks!!
5 out of 5 stars
14 August, 2025
originally posted on PATTERN Beauty
This old lady Loves the product !
[This review was collected as part of a promotion.] I have only tried the custard product and fell head over heels ready to leave my husband if he does not pay for my next order. Can’t wait for my order to come feel like Christmas came early this year. What I love about this product is my hair feels so soft bouncy and NOT Greasy at all…. I love the curl pattern it gives to my hair…. hooked forever now come up with a product for hair color for black women. I plan on giving your products as gifts for Christmas Keep up the good work!
1 out of 5 stars
4 August, 2025
originally posted on PATTERN Beauty
Possible defective product?
Yes . I returned your products by FedEx a couple of weeks ago as per your Co. instructions because I had to use the entire bottle of shampoo to wash out the smell of the Conditioners because they left my hair with a strong sour smell. I am still waiting on my refund. So far no correspondence from your company.