PATTERN Styling Custard - 15 fl oz - Ulta Beauty: Moisturizing, Conditioning, Curl Enhancing, Textured Hair
$29.00 ($1.93/fluid ounce)
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Highly rated
$3.59 - $6.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 4466 ratings
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Guests are thrilled with the styling custard, noting its ability to define curls while keeping them soft and moisturized. Many appreciate its lightweight formula that doesn't leave buildup or a crunchy feel, making it ideal for various styles like twist outs and wash and goes. The pleasant scent and impressive slip are also highlighted, with guests expressing excitement about the product's effectiveness on different hair types, especially high porosity and coily textures.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 510 reviews
66% would recommend
6 recommendations
5 out of 5 stars
14 March, 2026
originally posted on PATTERN Beauty
Another Win!
[This review was collected as part of a promotion.] I used the custard for the first time and WOW! Nice!! Great hold, no cast or crunchy feeling to my hair. Just very well defined coils and a great hold. I was actually able to sustain my twist out for the whole week. Another win!
5 out of 5 stars
11 March, 2026
originally posted on PATTERN Beauty
This is my holy grail product.
[This review was collected as part of a promotion.] I have been using Pattern Beauty products for about 3 years. I have had natural (no heat) hair for over a decade. I have tried the majority of washing and styling products. When I tell you that the styling custard is my HG can't do without product?! It may be the best product of the line period. Nothing gives my hair the slip, definition, and shine that this does. It works for wash-n-gos and twist outs. I use it underneath the styling cream (another fave) in place of the leave-in. I detangle with it. My hair drinks it up. It can revive two-day old hair. Can give you a gorgeous slick-back pony. It takes the place of SO many products for me, helping to keep my routine simple. And smells divine. Please never change this formula!
5 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com
Amazing Custard for beautiful curls and hold.
This stuff is magic. My daughter has Type 3b or 3c hair still figuring this out and exploring products and I'm so glad I found this. It works wonders
5 out of 5 stars
8 March, 2026
originally posted on PATTERN Beauty
Will Only Use Pattern
[This review was collected as part of a promotion.] The custard is amazing! It’s the only product I’ve found that is light yet has great hold and moisturizes at the same time. I’ve been wearing natural hair for 25 years. Love, love, it!
5 out of 5 stars
6 March, 2026
originally posted on PATTERN Beauty
I was surprised! (League of its own)
[This review was collected as part of a promotion.] I've never tried a product like this. It's not a cream, not a gel, and yet it holds and provides slip! It does so many things in 1 product, that's why I say it's in a league of it's own. For my wash-n-go, it's my new staple! I've dropped the heavier creams and opted for this gem of a product instead, your hair will soak it right in!
5 out of 5 stars
28 February, 2026
originally posted on PATTERN Beauty
My hair, loves it. Every
[This review was collected as part of a promotion.] My hair, loves it. Every every part of pattern - i have 4c high density fine strands and it works beautifully.
5 out of 5 stars
28 February, 2026
originally posted on PATTERN Beauty
Bouncy curls
[This review was collected as part of a promotion.] I used this product to do my protective style and loved it.
5 out of 5 stars
3 February, 2026
originally posted on PATTERN Beauty
An Absolute YES!
[This review was collected as part of a promotion.] YES! ABSOLUTELY YES! I was running out of my curl gel and decided to give my unopened jar of Styling Custard… WOW! I’m so glad I did that. This product is absolutely wonderful! My curls are on point and my hair feels and looks GREAT! This is my new FAV;-) My hair is saying THANK YOU PATTERN!
5 out of 5 stars
2 February, 2026
originally posted on PATTERN Beauty
My favorite product for my curls
[This review was collected as part of a promotion.] This is my absolute favorite hair product from the pattern line. If you love the scent like I do then this product has the strongest scent that last. I used it for a Braidout and it left my hair feeling moisturized and gave nice shine and hold. I also love the amount of product that comes in the container. You really do get your moneys worth. Must try
1 out of 5 stars
Thumbs down graphic, would not recommend
31 January, 2026Verified purchase
Not for all hair types or textures
Product went on smoothly, however when it dried it left my hair dull.
5 out of 5 stars
29 January, 2026
originally posted on PATTERN Beauty
THE CURLS AND MOISTURE
[This review was collected as part of a promotion.] Excellent and kept my hair moisturized and ready for the day/week. Perfectly paired with the mousse i might add!
5 out of 5 stars
29 January, 2026
originally posted on PATTERN Beauty
Curls are popping
[This review was collected as part of a promotion.] The custard help give my curls definition and bounce. The quality of the product is thick and easy to use. The custard leaves my hair slick and easy to style. One of my favorite wash n go products.
5 out of 5 stars
29 January, 2026
originally posted on PATTERN Beauty
I’m in love
[This review was collected as part of a promotion.] Idk what I was doing all this time without this product. Please don’t be like me lol get it now, I promise you won’t regret it
5 out of 5 stars
28 January, 2026
originally posted on PATTERN Beauty
The best
[This review was collected as part of a promotion.] No frizz. Strong hair holds. My finger coils AND sleek buns have never held up so well
5 out of 5 stars
26 January, 2026
originally posted on PATTERN Beauty
Hair styling custard
[This review was collected as part of a promotion.] I have tried this product and also my daughter tried it, and both of us really like it, first the smell the scent so pleasant, the texture is smooth and light not heavy on the hair but keep to style the hair and keep them organized, love it, wi keep using it
4 out of 5 stars
25 January, 2026
originally posted on PATTERN Beauty
Sticky consistency. . . but it works
[This review was collected as part of a promotion.] My 4yr old has thick coils. This product works well to smooth ther hair and keeps it LAID through those tough preschool days 😆 My only dislike is the stickiness.
5 out of 5 stars
22 January, 2026
originally posted on PATTERN Beauty
Styling Custard That Shapes Curls the Right Way
[This review was collected as part of a promotion.] What I love most is that it defines my curls without leaving my hair feeling greasy or weighed down. The formula gives great shape and hold while still keeping curls soft and touchable instead of stiff. The texture makes it easy to work through the hair and distribute evenly, which helps curls form nicely and stay defined. I also appreciate the tub packaging. It makes grabbing the right amount of product quick and easy without creating a huge mess. Overall, it's a solid styling gel that delivers definition, control, and convenience in one product.
5 out of 5 stars
18 January, 2026
originally posted on PATTERN Beauty
Great slip and beautiful shine.
[This review was collected as part of a promotion.] Great slip and beautiful shine. Amazing results for sleek ponytails. Love to use this part of the line in my daughter’s hair. It also works well for my hair. Great product.
5 out of 5 stars
17 January, 2026
originally posted on PATTERN Beauty
Styling Custard
[This review was collected as part of a promotion.] This product is soo GREAT and something that I would recommend for anyone to use for styling your curls!
5 out of 5 stars
12 January, 2026
originally posted on PATTERN Beauty
GREAT
[This review was collected as part of a promotion.] From the first use, this custard was amazing ✨ it helped a lot with frizz, gives definition without a cast, and leaves the hair bouncy, soft, and hydrated.