Peter Moore: Sneaker Legend - by Jason Coles (Hardcover)

About the Book

"Most well-known for his design of the iconic sneaker that lives at the heart of modern streetwear culture, the Air Jordan 1s, Moore's career is littered with trend-setting successes including designing the Nike Dunks silhouette, the Air Jordan ball-and-wings logo, the Nike Jumpman logo, and the Adidas Mountain logo. Included in this book are his early designs, detailed sketches, iconic creations, and revolutionary advertising campaigns. His creative path from his early days as a graphic design student to eventually re-shaping both Nike and Adidas is an inspirational guide for the trailblazers of modern streetwear culture. His unyielding genius and influence finally receive its due recognition within the pages of this book" --

Book Synopsis

A tribute to the visionary designer whose creative brilliance left an indelible mark on the world of sneakers, athletic wear and the sports industry, uniquely becoming one of the most influential and celebrated creative directors of both Adidas and Nike.

The book reveals for the first time the inside story behind the creation of the Air Jordan 1, the sneaker that lives at the heart of modern streetwear culture, the much loved 'Wings' and 'Jumpman' logos, the groundbreaking Adidas Equipment and Originals lines, and the iconic Adidas 'Performance' logo. Included in this book are Moore's early designs, concept sketches, revolutionary advertising campaigns and personal artworks. His creative path from his early days as a graphic design student to eventually reshaping both Nike and Adidas is an inspirational guide for the trailblazers of modern streetwear culture. His unyielding genius and influence finally receiving their due recognition within the pages of this book.

Working in close collaboration with Moore's three sons and many of his closest friends and colleagues, Coles uses the legendary creative's own words to weave together an elaborate tapestry of the life and legacy of the sports industry icon. Not merely an encyclopedic visual history of his contributions to streetwear, the pages of this book serve as a heartfelt tribute to the late designer. The book is punctuated throughout by quotes and contributions from the likes of Michael Jordan, Tinker Hatfield, adidas CEO Bjørn Gulden, Nike co-founder Phil Knight, Darryl McDaniels of Run DMC and art director Jacques Chassaing, along with many who worked closely with Moore and are today among streetwear's most influential designers.

Review Quotes

"What's the best way to advertise a shoe associated with the Detroit Tigers? Bring in a real Bengal. At least that was the [Adidas and] Nike executive Peter Moore's thinking...Jason Coles's book reflects on the legacy of Mr. Moore, who died in 2022, through interviews with people he worked with to execute his wild ideas." -- The New York Times, Style Section

"Sneakerheads will thrill at this behind-the-scenes look -- including Peter Moore's early concept sketches -- at the creation of Nike's Air Jordan I and several other iconic kicks." -- New York Post

About the Author

Jason Coles is an Executive Producer at Worldmark Films and the writer and co-host of Soleful, a popular sneaker podcast.
Jacques Chassaing is an influential footwear and sneaker designer, often called the father of running and basketball sneakers.
Tinker Hatfield is an American designer of numerous Nike athletic shoe models.