Planning and Managing Public Relations Campaigns - 6th Edition by Anne Gregory & Mandy Pearse

About the Book

A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.

Book Synopsis

Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in the field.

In its 6th edition, Planning and Managing Public Relations Campaigns, provides the blueprint on how to ensure the success of campaigns, regardless of their scale. Key topics covered include the role of public relations in organizations, contextual significance, research and analysis, goal setting, strategic approaches, tactical implementation, time management, resource allocation and thorough evaluation and review.

Keeping pace with the latest industry trends, this updated edition explores new developments such as the use of AI in PR, and the implications for planning and managing campaigns. Purpose, ESG and corporate responsibility and decision-making will also be explored in depth. This book incorporates recent real-world examples to illustrate current best practices. Augmented by a range of online resources, including extended examples and lecture slides, Planning and Managing Public Relations Campaigns serves as an essential guide for both students and mid-level professionals alike in the dynamic world of PR.

Review Quotes

"An important, well-researched and well-written book that bridges theory and practice, management and delivery, reflection and case studies. A volume to return to regularly in daily practice."-- "Stephen Waddington, Founder and Director, Wadds Inc., United Kingdom"

"Buy this book, read it and refer to it."-- "Sarah Pinch Chart, PR FCIPR, Managing Director, Pinch Point Communications"

"Few texts in our field have stood the test of time quite like Planning and Managing Public Relations Campaigns. It has long been the go-to guide for practitioners striving for meaningful and measurable impact. This latest edition builds on that reputation, bringing fresh insight and practical frameworks that equip readers with the confidence to deliver outstanding campaigns that drive organizational performance."-- "Koray Camgöz, CEO, Taylor Bennett Foundation"

"In an era of disruption, this book offers a steadying hand, providing clear guidance to help professionals and academics alike anchor practice and ignite innovation."-- "Catherine Arrow, Executive Director, PR Knowledge Hub, Global Practitioner of the Year 2025 - World PR Awards 2024, New Zealand"

"Jam-packed with brilliant case studies, smart theory and practical advice, this book is the ultimate toolkit for comms professionals. Whether you're in the public or private sector, you'll find inspiration and guidance to deliver campaigns that really land. A go-to reference you'll return to time and again."-- "Andrea Newman, Director of Communications and Engagement, Local Government Association (LGA)"

"Professor Anne Gregory and Mandy Pearse's latest work brilliantly illuminates the evolving dynamics of ethical leadership in public relations, offering rigorously researched theory, current global case studies and highly practical and applicable frameworks in use today. This is an indispensable guide for PR professionals and leaders seeking to navigate complex stakeholder expectations with integrity, insight and confidence."-- "Sandra Macleod, Group CEO, Echo Research and Britain's Most Admired Companies, United Kingdom"

"The professionalism of PR is better served by reading this book than by another generation of handwringing about why we are not being taken seriously by senior management."-- "Professor Gregor Halff, Dean of the Faculty of Social Sciences and Humanities, Free University of Amsterdam, The Netherlands"

"The sixth edition of Planning and Managing Public Relations Campaigns: A Strategic Approach is an essential guide for practitioners. It blends academic rigour with practical wisdom, offering clear frameworks and insights that empower PR professionals to deliver impactful campaigns. This book is a trusted companion for anyone committed to excellence in our field."-- "Farzana Baduel, Chartered Institute of Public Relations (CIPR) President 2026"

"The 6th edition of Planning and Managing Public Relations Campaigns is an absolute gift for anyone studying or working in PR. It not only brings fresh case studies from WHO, Vodafone, AMEC and WWF, but also shows how AI is reshaping the way we plan campaigns. What makes it special is how it bridges theory and practice in such an inspiring way, giving students and professionals alike the confidence to create work that truly makes an impact."-- "Dr. (H.C.) Prita Kemal Gani, Founder & CEO of LSPR Institute of Communication & Business, Indonesia"

"This book brings together many decades of academic research and practical experience to provide a comprehensive guide for best practice PR, from setting SMART objectives to developing strategy and demonstrating results."-- "Distinguished Professor Jim Macnamara, Interim Dean, Faculty of Design and Society, University of Technology Sydney, Australia"

"This new edition continues to equip public relations students and educators globally with the essential knowledge and tools to navigate and practice professionally within today's dynamic communication landscape."-- "Professor Dalien Rene Benecke, Head of School of Communication, University of Johannesburg, South Africa"

About the Author

Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice. She remains a consultant and an advisor at board level to several large organizations.

Mandy Pearse is an award-winning PR consultant, speaker, researcher and trainer. She works in her own practice and as an LGA associate. Based in Devon, UK, she provides a wide range of training courses of the CIPR, RTPI and many other clients.