Mika125 - 5 months ago, Verified purchaser
tastes very similar to all natural "fruit leather" if anyone remembers those. in other words it tastes like what it's supposed to be, dehydrated puréed fruit. it's a good alternative to the big name brands which, to me, taste like sugar, preservatives, and chemicals. I'm not saying these don't have that, I'm saying these don't taste like it. They don't sweat & get sticky from being in a lunch box on a 100+ degree day. My kid approves & hasn't complained about the switch from a certain fruit shaped gummy.