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Pre-Suasion / Per-Suation - by Robert Cialdini (Paperback)

Pre-Suasion / Per-Suation - by  Robert Cialdini (Paperback) - image 1 of 1
Pre-Suasion / Per-Suation - by  Robert Cialdini (Paperback) - image 1 of 1
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About this item


Number of Pages: 448

Genre: Business + Money Management

Sub-Genre: Consumer Behavior

Format: Paperback

Publisher: Conecta

Author: Robert Cialdini

Language: Spanish

Street Date: June 27, 2017
TCIN: 52742608
UPC: 9788416029662
Item Number (DPCI): 248-46-7585


�Cu�les son las t�cnicas empleadas por los mejores para persuadir? �Qu� elementos de la comunicaci�n hacen que se conquiste a una audiencia? �Cu�les son los momentos fundamentales en cualquier argumentaci�n?
Robert Cialdini nos revela las estrategias de persuasion m�s efectivas, partiendo de la base de que las personas m�s persuasivas no lo son solo por lo que dicen, sino sobre todo por lo que hacen en los momentos previos al mensaje, �el momento justo para el cambio�. Dichas personas preparan a su audiencia para que sea receptiva, atraen su atenci�n hacia determinadas cosas y obvian otras. Con Pre-suasi�n aprender�s a atraer la atenci�n, aprovechar el instante oportuno para ganar influencia y conservarla.ENGLISH DESCRIPTION

What are the techniques that experts use when trying to persuade? What are the key communication elements to help capture an audience? What are the strategic moments in any argument?
Robert Cialdini offers here the most effective persuasion strategies, beginning with the premise that the most persuasive people are not only persuasive for what they say, but most importantly for what they do in the moments prior to delivering the message. Those people prepare their audience to be more receptive to the message, they guide the audience's attention to see what they want them to see, and avoid others. With Per-suation, you will learn to grasp your audience's attention, take advantage of the perfect moment in order to have, and retain, influence over them

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