90's - by Thierry Legouès (Hardcover)

Book Synopsis

Legendary French photographer Thierry Le Gouès, one of the top innovative fashion photogs in the nineties, comes out of decades-long absence with a powerHouse compendium of his top fashion and editorial work emblematic of the hottest-trending decade of the moment: the 90s.

"Intimate photos are a 'love letter' to '90s supermodel era" -- CNN STYLE

"The legendary French photographer's new book chronicles the glittering era of the supermodel and fashion's (literally) golden age." -- DAZED

"From Carla Bruni to Naomi Campbell, grunge to glamour, Italy to India, it's all in the textured pages of this compilation, which is set for release in July [2023]. And coincidentally hitting when '90s fashion is having a moment, both the clothing (when it's present, at least) and images look as fresh as if they didn't happen 30 years ago." -- WWD

Top nineties fashion photographer Thierry Le Gouès created some of the nineties' hottest fashion looks, shooting with the experimentation and innovation that made him a star of the European Condé Nast and Fairchild fashion bibles (Vogue, Mare Claire, Elle, Harper's Bazaar), in addition to breakthrough work in the US editions and genre-bending shoots for the UK frontrunners (i.-D., The Face) and downtown chroniclers Detour and Flaunt. These pictorials defined a decade, one enjoying the bright lights of a nostalgic millennial flashback, and put the likes of Kate Moss, Naomi Campbell, Linda Evangelista, Stephanie Seymour, Carla Bruni, Amber Valletta, Eva Herzigova, Kristen McMenamy, Yasmeen Ghauri, Helena Christensen, Tatjana Patitz, and Karen Mudler on the map. Le Gouès was also one of the first fashion photographers to feature exclusively models of African heritage and ethnicity; the success of his first book Soul (powerHouse Books, 1997) featuring Black models, posed strikingly, nude, with skin paint treatment, led to a multi-year international campaign for Nike and featured top American athletes. His later projects on Cuban street fashion and sports culture (Popular, and Havana Boxing Club, both powerHouse Books) also influenced later campaigns and editorials. His work for brands such as Alexander McQueen, Armani, Bottega, Cartier, Fendi, Gucci, Hermés, Moschino, Paco Rabanne, Pierre Cardin, and Ralph Lauren are renowned.

About the Author

Top French fashion photographer Thierry Le Gouès began his career shooting for Conde Nast in 1986. His fashion, documentary, and editorial photography has appeared in publications internationally including Vogue and l'Uomo Vogue, Lei, Per Lui, Amica, and Marie Claire in Italy; Glamour, Vogue Homme International, and Vogue in France; Arena, Vogue, i-D., The Face, Harper's Bazaar, and Elle in England; and Harper's Bazaar, Allure, Detour, Interview, Vogue, W, and Flaunt in the United States. He is also one of the founders of the magazine French Revue de Modes. Renowned for his soldi, innovative is, to many; extremely straightforward, recognizable, and classic. Figuratively speaking, Thierry's style may serve as a model for its immediacy and openness of content, an ethic--more than an aesthetic--principle, witnessed in his magazine work and editorial campaigns.

Le Gouès' international advertising campaigns include Nike, Levi's, Hermès, Yves Saint Laurent, Fendi, Moschino, Vuitton, Gucci, Pierre Cardin, Cartier, and Paco Rabanne, and he has captured celebs such as Beyoncé, David Duchovny, Pete Doherty, Lenny Kravitz, Neymar, and Sharon Stone. The 90s is the fourth book to be published by powerHouse Books. It follows the landmark book of black nude modesl Soul (1998), Cuban culture style bible Popular (2000), and the deep dive sport meditation Havana Boxing Club (2015). Le Gouès is based in Paris.