Ford Tough - by David Magee (Hardcover)

About the Book

"Ford Tough" is the contemporary story of an automaker fighting to position itself in a new era of business, with the founder's visionary great-grandson, Bill Ford, as the leader of the new Ford Motor Company.

Book Synopsis

An inside look at the company that defined American industry and the man who runs it
Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company.
Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed toughness, and his obvious concern for the long-term well-being of Ford Motor Company have proven to be essential characteristics for the leader of America's most famous brand.
Ford watched the company decline beginning in 1999 as then-CEO Jacques Nasser tried to remake the automaker into a new economy business. When the plan did not work, Ford stepped in to rebuild the automaker and restore faith from employees, consumers, and dealers. He guided Ford Motor Company through its troubled times and a successful centennial celebration.
With its massive size and a troubled economy, leading Ford Motor Company into the twenty-first century will be no easy task. Ford Tough looks at the modern rebuilding and the future of a company that defines American know-how and American culture.
David Magee (Lookout Mountain, Tennessee) is a former newspaper editor and columnist, as well as an automotive expert who has been featured on National Public Radio, Bloomberg TV, and the Discover Channel, among other news and media outlets. He has written for the Associated Press, the Clarion-Ledger (Jackson, MS), and the Oxford Eagle (Oxford, MS), and is also the author of Turnaround: How Carlos Ghosn Rescued Nissan.

From the Back Cover

From FORD TOUGH

The accident is serious. There are injuries, maybe deaths. The site is unstable. We are in contact with authorities.

Bill Ford Jr. drove to World Headquarters and was met in his 12th floor office by Vella and by Neil Golightly, who was in his first weeks as director of the chairman's office, with duties that were part public affairs and part executive assistant for Ford. Golightly remembers Ford being visibly concerned and distraught when he walked into the office and sat down for updated information on the accident. Details were still sketchy.

"Do you think I should go?" Ford asked.

Golightly was barely three weeks into his job and still getting to know and understand the man he worked for. The company's CEO was out of the country. Its head of public affairs was out of town. The chairman bore the company name and the Rouge was an unstable accident scene at a volatile, 78-year-old powerhouse with boilers fed by natural gas. Golightly followed his first gut reaction and advised Ford not to go.

"That's ridiculous," Ford said. "I've got to go."

"Generals don't go to the front lines," another company adviser told the chairman.

"Bust me down to private then," Ford responded, "because I'm out of here."

About the Author

DAVID MAGEE is the author of Turnaround: How Carlos Ghosn Rescued Nissan and The John Deere Way, to be published in 2005. He is also the founder and owner of Jefferson Press, a small literary publisher. He lives in Lookout Mountain, Tennessee, with his wife and three children.