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Sponsored

PROUDLY COMPANY Soft & Absorbent Diapers

PROUDLY COMPANY Soft & Absorbent Diapers - image 1 of 4
PROUDLY COMPANY Soft & Absorbent Diapers - image 2 of 4
PROUDLY COMPANY Soft & Absorbent Diapers - image 3 of 4
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PROUDLY COMPANY Soft & Absorbent Diapers - image 1 of 4
$17.99 when purchased online

About this item

Highlights

  • Ultra-absorbent 4-layer inner lining helps pull moisture away from delicate skin
  • Top inner layer enriched with moisturizing shea butter to help nourish sensitive melanated skin
  • Super stretch waistband with full elastic stretch easier growth transition between sizes and fitted comfort leg cuffs for secure fit and easier movability
  • Soft planted-based core made from ultra soft, sustainably sourced materials
  • Wetness indicator with dual yellow strips that turn blue to let you know when to change
  • Clinically Proven Hypoallergenic and Dermatologist Approved
  • No Sketchy Stuff! No elemental chlorine, latex, parabens, phthalates
  • Sizing Tip: If baby’s weight is in the range where there is overlap on two sizes, select the larger size

Description

The PROUDLY Soft & Absorbent Diapers help keep leaks locked-in when your littlest love is movin’ and groovin’. Designed with superior stretch for growth spurts and transition sizing, ultra-absorbency, comfort fit, and a wetness indicator. Because bum care is skin care, we’ve enriched the inner layer with shea butter to add moisture for melanated skin. Made with love with our signature “Littlest Love” print featuring the beautiful range of melanated skin tone hearts. Use as a part of a Bum Care Routine with PROUDLY Gentle Touch Baby Wipes and Soothing Diaper Cream.

Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
Health Facts: Paraben-Free, Phthalate-Free, Dye-Free, Non-Toxic, Contains Aloe, No Fragrance Added
Features: Easy-Open Sides, Wetness Indicator, Elastic Stretch Sides, Hypoallergenic, Absorbent Layers, Free of Petroleum-Based Lotions
Disposability: Do not flush
Sustainability Claims: Renewable Material
Safety and Security Features: Latex-Free, Chlorine-Free, No Fragrance Added
Package Quantity: 64
Diaper Weight Range: Up to 10 lbs
Material: Wood Fluff Pulp
TCIN: 85653786
UPC: 850034546391
Item Number (DPCI): 007-06-0006
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Proudly

Soft & Absorbent Diapers
Size Weight
Newborn <10 lbs
Size 1 8-14 lbs
Size 2 12-18 lbs
Size 3 15-24 lbs
Size 4 22-34 lbs
Size 5 27+ lbs
Size 6 35+ lbs

Shipping details

Estimated ship dimensions: 9.65 inches length x 6.89 inches width x 10.83 inches height
Estimated ship weight: 3.18 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hola soy de Costa Rica ustedes hacen envíos a mi país

submitted by Ana Yanci Pineda Hidalgo - 11 months ago
  • A: Hello Ana. We apologize for the inconvenience, but Target does not ship PROUDLY products internationally.

    submitted byPROUDLY - 11 months ago
    Brand expert
3.4 out of 5 stars with 653 reviews
51% would recommend
420 recommendations
quality: 3.12 out of 5
value: 3.24 out of 5

gave my daughter a yeast infection

1 out of 5 stars
Thumbs down graphic, would not recommend
kia - 1 month ago
this brand of diapers gave my daughter a very bad yeast infection and she only wore 1 diaper
value: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

My honest review.

3 out of 5 stars
Liz - 1 month ago, Verified purchaser
So before I made a review of these diapers I honestly wanted to give them a fair try and not go off by what these comments said on here. Now, I’ve been using these diapers for a week now and this is my honest personal opinion. Price wise honestly you can’t beat it like it’s very affordable for the amount of diapers you are getting and the diapers I got to say are soft and my newborn baby has no problem with it my biggest concern was that my baby would get a rash by using this diapers just like I’m concern of her getting a rash with any other diaper though. Although, thankfully she didn’t get a rash so that’s a good thing nor I haven’t got any leakage but I got to remember I’m using these diapers for my newborn and I do change her every 2 to 3 hours or right away ones she has a dirty diaper. Saying so I do change her diaper very often whether I use this brand of diapers or not. Now my down fall I did notice that they can easily come off meaning i have to make sure they stick on correctly because if not they can come off also I noticed when she poops it looks like she can have a blow out easily as I said before I do change her diapers often so I have had no issues with it but they do look like they won’t hold much and I say this because when my baby pooped it looked like it was about to come out. Now using this for my newborn I see no problem with it but would I use it ones she gets older or bigger I mean depends because ones they get older there sleeping hours do change and well they do pee and poop more so my concern would just be if it would be able to handle much or not considering how much it handles for my newborn now and this is me changing her often in which I believe that you should change your baby often either way. Would I recommend these diapers I mean yes if you want to use it on your newborn. I would give this a 3 star because I’m just in the middle meaning I’m not in love with these diapers but they’re affordable and honestly they’re not bad but as I said before I don’t feel like they would handle much.
quality: 3 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?

Not worth it, highly disappointed

1 out of 5 stars
Thumbs down graphic, would not recommend
Erika H - 2 months ago
I was so excited to try this product, but the quality is not what I expected. It leaks through almost immediately, and gave my little one a really bad rash.
value: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Rash

1 out of 5 stars
Thumbs down graphic, would not recommend
Stay Away - 2 months ago, Verified purchaser
Tried them since they were half off but my daughter had a rash immediately after the first one… so I went back to pampers. I tried one more time when the rash was gone and it came back with the first diaper. Do not recommend.
value: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Hated it

1 out of 5 stars
Thumbs down graphic, would not recommend
Michy - 3 months ago, Verified purchaser
The worst diapers I’ve ever used. So happy I only got one package to try it out. So cheaply made
value: 1 out of 5
quality: 1 out of 5
Did you find this review helpful?

Amazingly soft, comfortable and absorbant

5 out of 5 stars
Thumbs up graphic, would recommend
Erika - 3 months ago, Verified purchaser
I was hesitant to buy these based on the reviews, but I’m so glad I did! We used Honest and Pamper Pure mostly until I bought these! They did not disappoint. They are incredibly soft and absorbent. They hold up well overnight for my 17lb chunk. The only thing I would add is alternating designs, but I LOVE the little hearts. I am a converted fan.
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

How do these have bad reviews!?

5 out of 5 stars
Thumbs up graphic, would recommend
TriedandTru - 3 months ago, Verified purchaser
These diapers fit our baby like no other diaper can aspire to. We've tried many brand name diapers and the target brand and every other diaper we'd have poo coming out the leg or up the back with literally every single poo. What can we say, our son has large poos. Then we were given a pack of these from our in-laws who's baby outgrew a size and we instantly fell in love. These have an amazing high back and the skirt around the legs is large enough to accommodate our sons chunky thighs without any additional gap for leakage. We have never had a diaper rash in these because they have so much absorption. When we had to go through another box of a different brand diapers we actually used these as our overnights because we trusted they would hold it all in. Plus the hearts are cute to boot! My only complaint is a wish they were stocked in store for ease of purchasing. But we will continue to come back to these over and over now that we found them!!
quality: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?

Perfect for my baby

5 out of 5 stars
Thumbs up graphic, would recommend
NikkiNK - 4 months ago, Verified purchaser
These diapers are so soft on the inside and dry absorbent. The brown hearts are a plus. I wish they made a box with more.
value: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

We love Proudly

5 out of 5 stars
Thumbs up graphic, would recommend
HappyMom - 4 months ago, Verified purchaser
These are amazing! I mean, zero leaks, super soft and comfortable for our baby, and they are definitely a little roomier than other newborn diaper, so that’s really nice. We noticed that our son’s skin has seemed less irritated by frequent diaper changes since switching to these. Plus, that are super cute.
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Amazing

5 out of 5 stars
Thumbs up graphic, would recommend
Acr14 - 4 months ago, Verified purchaser
I love how they fit my daughter less pamper rash
value: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Love tge concept

3 out of 5 stars
Thumbs up graphic, would recommend
Ryhu - 5 months ago, Verified purchaser
Loved the concept but it ended up not agreeing with my child’s skin
value: 5 out of 5
quality: 3 out of 5
3 guests found this review helpful. Did you?

Leaks

1 out of 5 stars
Thumbs down graphic, would not recommend
DiaLove - 5 months ago
I received these diapers at my baby shower and have literally only used one. This is not a diaper I would recommend. My son woke up with pee all over himself. The do not hold at all.
quality: 1 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?

Trash

1 out of 5 stars
Thumbs down graphic, would not recommend
Najdab - 5 months ago
Gave my son a horrible rash so bad that we had to call our doctor. Do not use!
value: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

Leaks Every Single Time

2 out of 5 stars
Thumbs down graphic, would not recommend
ashlyn - 5 months ago
My daughter is soaked after 30 mins of wearing these. These are honestly the worst diapers we've tried. They are very soft so I wish they were more absorbant so I could actually buy them again!
quality: 2 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?

Great diaper!

5 out of 5 stars
Thumbs up graphic, would recommend
SouthDakotaTraveler - 5 months ago, Verified purchaser
Work great for my newborn with sensitive skin! Lasts without leaks
quality: 5 out of 5
value: 4 out of 5
2 guests found this review helpful. Did you?

Gave my newborn a rash :(

2 out of 5 stars
Thumbs down graphic, would not recommend
Anicolas - 6 months ago
Received some from the babyshower. Gave my baby a rash even on her thighs. Use at your own risk.
value: 2 out of 5
quality: 2 out of 5
1 guest found this review helpful. Did you?

Great choice!

5 out of 5 stars
Thumbs up graphic, would recommend
BabybopMom - 6 months ago, Verified purchaser
Beat diaper for my baby! He’s sensitive to other diapers but these work great! They are soft and have plenty of space/not too tight on him.
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Super absorbant and not too pricey

5 out of 5 stars
Thumbs up graphic, would recommend
Boo39 - 7 months ago, Verified purchaser
Larger than most size 2 brands so plenty of room to grow without being too large for my 12lb baby. No strange smells and no reaction from my infant's sensitive skin. Super absorbant. High quality!
3 guests found this review helpful. Did you?

Worst diapers

1 out of 5 stars
Thumbs down graphic, would not recommend
Horrible - 7 months ago, Verified purchaser
Absolute worst diapers ever. Throughout the day when you’re changing the diaper as needed, they’re “fine” but at night, like throughout the night? Prepare for your baby/toddler to have wet pajamas and a wet bed, every night.
value: 1 out of 5
quality: 1 out of 5
4 guests found this review helpful. Did you?

I LOVE THESE DIAPERS!!

5 out of 5 stars
Thumbs up graphic, would recommend
Leia The Queen - 7 months ago, Verified purchaser
I'm so sad they're not sold in-store anymore!! I love these diapers for my mixed baby - she has very sensitive skin and has never even been temporarily red from these diapers. She's peed a ton in them, she's had massive poops in them and we never ONCE have had a leak or blowout. Which is more than I can say for the brand we chose for her NB size diapers (Seventh Generation). Proudly is MUCH better, the diapers are SO soft, and they contain even the biggest of messes! In fact, my daughter just did a MASSIVE wet poop and not a DROP got on her all-white onsie (all-white onsie...what were we thinking?) Love love LOVE this brand and hope it stays around for a long time (and comes back to my local store so I can pick them up whenever!)
value: 5 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?

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