PROUDLY COMPANY Soft & Absorbent Diapers

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PROUDLY COMPANY Soft & Absorbent Diapers - image 1 of 4
$17.99When purchased online

About this item

At a glance

Cruelty Free
Cruelty Free
No Synthetic Fragrance
No Synthetic Fragrance
Black Owned or Founded Brand
Black Owned or Founded Brand

Highlights

  • Ultra-absorbent 4-layer inner lining helps pull moisture away from delicate skin
  • Top inner layer enriched with moisturizing shea butter to help nourish sensitive melanated skin
  • Super stretch waistband with full elastic stretch easier growth transition between sizes and fitted comfort leg cuffs for secure fit and easier movability
  • Soft planted-based core made from ultra soft, sustainably sourced materials
  • Wetness indicator with dual yellow strips that turn blue to let you know when to change
  • Clinically Proven Hypoallergenic and Dermatologist Approved
  • No Sketchy Stuff! No elemental chlorine, latex, parabens, phthalates
  • Sizing Tip: If baby’s weight is in the range where there is overlap on two sizes, select the larger size

Specifications

Health Facts: Paraben-Free, Phthalate-Free, Dye-Free, Non-Toxic, Contains Aloe, No Fragrance Added
Features: Easy Open Sides, Wetness Indicator, Elastic Stretch Sides, Hypoallergenic, Absorbent Layers, Free of Petroleum Based Lotions
Disposability: Do not flush
Sustainability Claims: Renewable Material
Safety and Security Features: Latex-Free, Chlorine-Free, No Fragrance Added
Package Quantity: 64
Diaper Weight Range: Up to 10 lbs
Material: Wood Fluff Pulp
TCIN: 85653786
UPC: 850034546391
Item Number (DPCI): 007-06-0006
Origin: Imported

Description

The PROUDLY Soft & Absorbent Diapers help keep leaks locked-in when your littlest love is movin’ and groovin’. Designed with superior stretch for growth spurts and transition sizing, ultra-absorbency, comfort fit, and a wetness indicator. Because bum care is skin care, we’ve enriched the inner layer with shea butter to add moisture for melanated skin. Made with love with our signature “Littlest Love” print featuring the beautiful range of melanated skin tone hearts. Use as a part of a Bum Care Routine with PROUDLY Gentle Touch Baby Wipes and Soothing Diaper Cream.

Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
Black Owned or Founded Brand
Target recognizes Black owned brands as U.S. based enterprises that are at least 51% Black owned, operated and controlled while Black founded brands are those enterprises created, developed, and previously wholly or partly owned by Black Entrepreneurs.
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Shipping details

Estimated ship dimensions: 9.65 inches length x 6.89 inches width x 10.83 inches height
Estimated ship weight: 3.18 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.5 out of 5 stars with 289 reviews
59% would recommend
218 recommendations
value: 3.51 out of 5
quality: 3.4 out of 5

Inclusivity matters

3 out of 5 stars
Would recommend
Rae - 2 days ago, Verified purchaser
I love how soft they are. I dislike that they are culturally made for certain people without the thought of inclusivity.
3 guests found this review helpful. Did you?

Amazing! Will never leave!

5 out of 5 stars
Would recommend
Jojo - 2 days ago, Verified purchaser
My son only poops once every few days and these diapers are the only ones that will hold his blowouts! I’ve never had this diaper leak and they are so soft! Plus they’re not overpriced either and true to size. Do yourself a favor and get these!
value: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Loved them!

5 out of 5 stars
Would recommend
Ray B - 3 days ago, Verified purchaser
Diapers were soft, fit my daughter well, and held in any big #2s! Buying again
value: 4 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Ineffective

2 out of 5 stars
Would not recommend
teamthunder - 5 days ago, Verified purchaser
These diapers are very cute, but they are bad. We had multiple blow out situations on a kid who has never blown out a diaper before. Just not adequate.
value: 1 out of 5
quality: 1 out of 5
Did you find this review helpful?

I love them!

5 out of 5 stars
Would recommend
mamajas - 7 days ago, Verified purchaser
The best diapers! No leaking at all!!
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Just don't buy this diaper... honest review

1 out of 5 stars
Would not recommend
Denise - 7 days ago
Labeling. The waist band doesn't stretch much and the tabs don't stick. Also the don't work well for over night. Plus they just fit weird
2 guests found this review helpful. Did you?

Best diapers.

5 out of 5 stars
Would recommend
Kiana Stinney - 8 days ago, Verified purchaser
Mom of 6 here and really wish this diapers were created earlier! Super absorbent, doesn't leak through, so I'm not washing sheets every single day!
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

No leaks, Great Value

4 out of 5 stars
Would recommend
Teekie - 9 days ago
I’ve only finished one pack (so 32 diapers) but I literally only had one blowout (the one time I did not put the diaper on securely) and ZERO leaks. There is a method to it but really the diapers are great idk what people are going through with the reviews I’ve read lol but maybe they aren’t putting on the diapers properly. I will say that is very necessary because they are not that forgiving but I even ripped a couple diapers at the seams (near the leg ruffles which are made very thin) and still put them on my baby and even those did not have any leaks.
quality: 4 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

So good, but pricey for the qty you get

5 out of 5 stars
Would recommend
Kdrum - 10 days ago, Verified purchaser
I love these diapers! They’re so soft, and they fit my large baby. We usually buy Huggies since they cost a bit less than these. But the Proudly Diapers are by far my favorite. We’ve never had any blow outs in these, the back reaches high in these diapers (a huge plus) and they’re great for overnight!
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Room for improvement

1 out of 5 stars
Would not recommend
Asshleyla - 10 days ago
I wanted to love these like I love all of the other proudly products, but I can’t say I do. For starters the waist band and tabs are SO short that they’re too far apart at the front, compared to other brands. I had to re fasten them three times they wouldn’t stay shut. There also isn’t much coverage on the back portion of this diaper. They are extremely soft and the print is cute, but wouldn’t purchase again and I’ll be returning the other 3 boxes I purchased.
quality: 2 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

Thankful for this brand

5 out of 5 stars
Would recommend
mar - 10 days ago
Love these. My son doesn’t have sensitive skin but it can get pretty dry easily. These have not leaked yet nor given him any rashes. But he is not a heavy wetter. So they’re perfect for him. I love the fit, feel, and quality. They also do not smell like anything which is a plus. My son is brown skinned and I’m glad there is a brand that is plant based and enhanced with the moisture of Shea butter for his easily drying skin. The price is great too! True to size for us but I could see them running smaller for some babies.
quality: 5 out of 5
value: 5 out of 5
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Mille Moon or Target Brand diapers. Skip these!!

1 out of 5 stars
Would not recommend
Mskaity - 12 days ago
Target was out of the Millie Moon diapers so we tried these. These suck! Someone recommended “changing your child’s diaper more often” but that still doesn’t help. Constant leaks, diaper would shift, just a huge mess. 10/10 would recommend Target’s diaper over these any day.
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Just another startup with substandard product

1 out of 5 stars
Would not recommend
clenhoeme - 12 days ago
Leaks are common with this brand. Thought I’d give them a try, not again! Just another startup trying to compete with companies that have been improving the disposable diaper for decades.
value: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

Not worth it.

2 out of 5 stars
Would not recommend
Arabian - 12 days ago
I dislike the fact my baby girl pees through them they are not absorbing enough. Really wanted to like this brand but not for us.
value: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Blow outs are probable

3 out of 5 stars
Would not recommend
Sara - 13 days ago
Good for a daytime diaper and not when baby is not pooping a lot. First time putting one on, my baby pooped (like I heard it happen) and it immediately busted out the sides. Great for his sensitive skin but can’t handle the big poops. Going to use the rest of the box for daytime use at home but wouldn’t buy again. Love their wipes though!
quality: 3 out of 5
value: 3 out of 5
Did you find this review helpful?

Hard pass

1 out of 5 stars
Would not recommend
JThomas - 13 days ago
These diapers do not provide full coverage. Poop and pee leaks THROUGH the diaper. Never seen anything like it.
quality: 1 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?

Amazing for my little lovely

4 out of 5 stars
Would recommend
Al - 15 days ago
I do love these so much!! some people just differ. change diapers often so it can benefit your kid.. tho the pad can be a bit larger to fit the diaper. Overall I do love.
value: 5 out of 5
quality: 5 out of 5
2 guests found this review helpful. Did you?

Buy Them!!!!

5 out of 5 stars
Would recommend
D - 15 days ago, Verified purchaser
Love love these! Super soft and no leaks!! My new “go to” diapers!!
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Love!

5 out of 5 stars
Would recommend
Mama - 16 days ago
Super soft and so cute! We were having regular blow outs/leaks with Pampers Baby Dry but with these diapers my baby slept through the night with only one wake up! They usually have at least 2-3. I did size up since baby is right on the line between sizes so I’m not sure if that had anything to do with it but I definitely did not experience the leakage other people have. Besides the design being outrageously cute, they are also so soft! We found our new brand.
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

not sure about the claim

2 out of 5 stars
Would not recommend
new - 17 days ago
for us it is on the average side. It is average soft, average absorbent, and the sizing is normal. However, I don't find the moisturizing part in the claim - it is just like any other average brand we've used, nothing appealing. Also, we are not POC, but my kid does have dry and sensitive skin, and since we are not 'melanated', not sure if we belong here. The tag could've been more inclusive.
quality: 2 out of 5
value: 2 out of 5
11 guests found this review helpful. Did you?

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