Pure Protein 20g Protein Bar - Cookies & Cream - 12pk
$18.99 ($0.90/ounce)
In Stock
Eligible for registries and wish lists
About this item
Additional product information and recommendations
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- $13.59($0.81/ounce)Buy 1 get 1 40% off KIND snack bars4.7 out of 5 stars with 334 ratings
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Guests are saying
This protein bar has garnered mixed feedback from guests, with many praising its great taste and high protein content. However, some guests have reported issues with texture and flavor, particularly with certain varieties. The bars are noted for being low in sugar and fat, making them a suitable option for health-conscious individuals. Guests appreciate the convenience of having a quick protein source, but quality control concerns have been raised regarding freshness and taste consistency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 182 reviews
flavor: 2.52 out of 5
quality: 2.74 out of 5
value: 2.85 out of 5
31% would recommend
41 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2026Verified purchase
Pure Protein Bars
I really like this brand of protein bar and also the flavor. The price was right, it arrived on time, good packaging, and I would recommend this seller.
2 out of 5 stars
Thumbs down graphic, would not recommend
6 June, 2026Verified purchase
Protein bars turned Yellow
When I first tasted this protein bar brand I liked it. So I bought myself a 12 pack, opened one from the pack and it was yellow. Was the color supposed to turn out like that? So I ended up returning it and buy another brand.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 April, 2026
Expired
Absolutely disgusted- bought these today 4/28/26 and they expired in August of 2025. I ate one before I knew they were expired… shame on Target for allowing this to be sold and on their shelves.
1 reply from Pure Protein team - 6 months ago
Hi Maggie, thank you for sharing your honest feedback regarding our Cookies & Cream Protein Bar. We strive to provide products that meet high standards, and we’re sorry to hear that this one fell short of your expectations. Your insights are incredibly valuable as we work to improve our future offerings. If you’d like to discuss your experience in more detail, please contact our team at 800-854-5019.
5 out of 5 stars
Thumbs up graphic, would recommend
17 April, 2026Verified purchase
(no review title)
Good taste
5 out of 5 stars
2 April, 2026Verified purchase
Absolutely delicious
Not only do these taste great. They don’t have an aftertaste that’s offputting. They’re very high in protein and low in fat.
1 out of 5 stars
12 March, 2026Verified purchase
(no review title)
Noticed they were low sugar but didn’t notice the Sucralose until we tried them and they taste super sweet.
1 reply from Pure Protein team - 7 months ago
Hi LesAnd thank you for taking the time to share your review. We're sorry that our Cookies & Cream Protein Bar wasn't exactly what you were hoping for. We're always listening and learning from feedback like yours. If you'd like to share more feedback or explore other product options, give us a call at 800-854-5019.
2 out of 5 stars
Thumbs down graphic, would not recommend
17 February, 2026Verified purchase
Not good
I haven't been able to find these bars from Target in months. they finally had them in stock so I bought a box. I tried a bar and it was very disappointing. the bar tasted like it was stale even though the sell-by date said 12/17/26. they were super firm and chewy with not much flavor. I really used to enjoy these bars but this box is not good. seems like the price keeps going up and the quality keeps going down. this is not the only flavor I've had problems with.
1 reply from Pure Protein team - 8 months ago
Hi Vito, thank you for sharing your honest feedback regarding our Cookies & Cream Protein Bar. We strive to provide products that meet high standards, and we’re sorry to hear that this one fell short of your expectations. Your insights are incredibly valuable as we work to improve our future offerings. If you’d like to discuss your experience in more detail, please contact our team at 800-854-5019.
1 out of 5 stars
13 December, 2025Verified purchase
Expired 3 months ago!!
I ordered three boxes of these protein bars on 11/20/2025 and received them on 11/23/2025. I only discovered today that Target.com sent expired products. Unfortunately, we are already on the last box, and just now discovered these protein bars have the “Best By” date of 8/13/2025. It is unacceptable for Target to ship perishable items that are more than three months past their expiration date. This raises serious concerns about the quality control for Target.com online orders.
1 reply from Pure Protein team - 9 months ago
Hi Shirley, thank you for reaching out. We’re sorry for the trouble with your order! We always aim for the best experience for our customers, and we’re sad to hear we missed the mark this time. Please give us a call at 800-854-5019 so we can resolve this for you.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2025
(no review title)
Not sure what’s wrong with it but it’s turned yellow. Doesn’t taste great and I was too scared to eat it with the discoloration
1 reply from Pure Protein team - 9 months ago
Hi Tiff, Thank you for taking the time to let us know about your experience. We aim to ensure that every customer has a positive experience with our products, and we’re disappointed to learn we missed the mark this time. We would appreciate the chance to make this right or hear more about how we can improve. Please feel free to reach out to us directly at 800-854-5019.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Yummy!!!
I'm not sure why these aren't getting better reviews. I LOVE them. I do love things that are very sweet though, and these are. I would DEFINITELY recommend them.
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2025
yummy
easy quick and delicious quick protein!
1 out of 5 stars
Thumbs down graphic, would not recommend
10 August, 2025Verified purchase
smells like armpit
these are so gross, at first it’s not too bad but it gets worse and worse. the bar smells like a mix of spoiled milk and armpits and fills up a room
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2025
TERRIBLE VILE TASTE
Absolutely worse pure protein bar there is. Forever my self to eat 1 and the after taste is vile. STAY AWAY FROM THE COOKIES AND CREAM.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2025Verified purchase
Chocolate cardboard
If you enjoy chocolate cardboard then these are for you.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 May, 2025
Target carries expired products
Store still had product that expired 8/24 in store and the Shipt shopper delivered to me.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 March, 2025Verified purchase
Awful
If you have crowns, fillings or healthy teeth, stay away. Hard, extremely chewy as if they might be spoiled. Tasteless as well. Don't waste calories or dental health on this product. There must be better options out there.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 March, 2025Verified purchase
Pure Protein Cookies & Cream
Tried these for the first time. They certainly look good on the box picture but I did not like them at all. I can't even identify what they taste like, I just know they are not good.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2025Verified purchase
STRAIGHT CHEMICALS
Omg there is absolutely nothing positive to say about this product. I took 1 bite and returned the rest of the bars. It’s a shame because it would’ve been such a great deal considering the price, but not worth it to save the money guys!! First it starts chalky, then while trying to chew it the chemicals are so potent that it literally felt like my tongue was burning. Insane???? How is this legal to put on the shelves??
1 reply from Pure Protein team - 2 years ago
We are so sorry that you had a recent poor experience with our products and take all complaints seriously. Please reach out to us at 1-800-854-5019 or info@pureprotein.com so we can address this issue and make it right. Once again, we apologize we did not live up to your expectations and appreciate you bringing this to our attention. -Pure Protein
2 out of 5 stars
10 November, 2024
they're okay
Got these and the first couple bites are okay, but I couldn’t finish the bar.
4 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2024Verified purchase
Pretty good
Overall pretty good. Right now this is my go to protein bar