Rational Madness - by Juuso Kalliala (Paperback)

Book Synopsis

Rational Madness: The Essence of Brand Storytelling is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention. This book dives into the essence of influence and demonstrates, through concrete examples, that successful (brand) storytelling is always deeply rooted in psychology and in understanding people's deepest motivations.

Above all, this book is a tribute to creativity and storytelling. Humanity itself is a story, and we live through stories. Rational Madness is more relevant than ever, as carefully crafted narratives are currently shaping the fate of humankind. We rise and fall by the power of narrative. That's why this is not just a book about marketing; it's a book that believes brands can have an impact on the future of humanity.

Review Quotes

If I were Elliot Hill, CMO of Nike, this is the one book I'd be reading right now. It reignites belief in the power of brand, sharpens the urgency for a stronger narrative, and delivers the concrete ideas for marketers they need to win. Naturally, this would be a good read to the agency people as well.--Marco Mäkinen, Chief Strategy Officer and Partner at TBWA Helsinki