Sponsored
Red Rovr Roo Diaper Backpack
$59.99
ColorCharcoal Gray
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Three, easy-access external pockets featuring magnetic closures and safety catches so you won’t lose valuables like phone, car keys or pacifier
- Expandable side bottle pockets - fits up to 32 oz water bottle
- Six interior pockets for optimal organizing
- Wide carrying handle
- Lofty, 14 Liter main compartment with extra wide zipper opening
- Easy to clean changing pad included
Description
Introducing the Roo, a casual backpack with all the perks of a diaper bag. Made lighter, more functional, and durable for all the spills and thrills of parenthood.
Featuring more pockets than a kangaroo, the Roo is equipped with functional internal and external pocketing to keep you fully organized while venturing out with your little one.
Bonus… It's dad approved! 10/10 dads said they’d gladly carry the Roo pack in public.
Featuring more pockets than a kangaroo, the Roo is equipped with functional internal and external pocketing to keep you fully organized while venturing out with your little one.
Bonus… It's dad approved! 10/10 dads said they’d gladly carry the Roo pack in public.
Dimensions (Overall): 16 Inches (H) x 10 Inches (W) x 5.5 Inches (D)
Weight: 1.1 Pounds
Industry or Government Certifications: No Certifications
Material: Polyester
Care & Cleaning: Do Not Bleach, Air Dry, Machine Wash, Do Not Iron, Do Not Dry Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 86011686
UPC: 840030907210
Item Number (DPCI): 030-04-4457
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 16 inches length x 14 inches width x 3 inches height
Estimated ship weight: 1.1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this have stroller straps?
submitted by Lex - 2 years ago
A: Thank you for considering our bag! It does not have stroller straps included. The only additional item that comes with the bag is the changing pad.
submitted byLittle Unicorn Official - 2 years ago
Q: Does this have stroller straps ?
submitted by Lex - 2 years ago
A: No, it includes a changing pad but does not include stroller straps.
submitted byLittle Unicorn Official - 2 years ago
Q: If you have this bag, how do you keep bottles insulated? It seems like a big miss that there are no insulated pockets/compartments included
submitted by MadameMarsh - 3 years ago
A: Thank you for your feedback. Many insulated pockets add cost and don't truly insulate. So, we focused on feedback from moms as best we could & allowed room for insulated bottles and a very light bag.
submitted byLittle Unicorn Official - 3 years ago
Q: Is any compartment insulated?
submitted by melissa23 - 3 years ago
A: There are no insulated pockets in the bag.
submitted byLittle Unicorn Official - 3 years ago
Q: Does it include a changing pad?
submitted by BarCall - 3 years ago
A: Yes it does! It is lightweight and water-resistant.
submitted byLittle Unicorn Official - 3 years ago
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Guests are saying
This diaper bag impresses with its lightweight design, ample storage, and innovative magnetic pockets that make accessing items a breeze. Guests appreciate the stylish appearance and gender-neutral colors, making it suitable for any parent. However, some concerns arise regarding the durability of zippers and material quality. Overall, it offers a practical solution for organizing baby essentials while being easy to carry for daily outings or travel.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 64 reviews
design: 4.44 out of 5
quality: 3.56 out of 5
safety: 4.27 out of 5
63% would recommend
33 recommendations
5 out of 5 stars
6 July, 2025
originally posted on littleunicorn.com
Great diaper bag
Great Backpack, the color is a grey / sage mix. It’s my husbands diaper bag and he really likes it!
2 out of 5 stars
Thumbs down graphic, would not recommend
13 June, 2025
Not great quality
Lots of storage, however the quality isn’t great. Used for maybe 10 outings total and the seams are starting to fray.
5 out of 5 stars
13 June, 2025
originally posted on littleunicorn.com
Love this size
I purchased this backpack, not as a baby item, but to use as my carry on while traveling. The magnetic closures make it so easy to retrieve items in a hurry without any difficulty. The side pockets fit my water bottle perfectly. This fit all of my traveling needs. The quality of the fabric cannot be beat.
5 out of 5 stars
14 May, 2025
originally posted on littleunicorn.com
lighter & pack
I love how light it is ! & lots of division to put my babies stuffs and it was a bonus to buy it on sale
5 out of 5 stars
6 May, 2025
originally posted on littleunicorn.com
Love it!
The perfect size backpack! All the essentials fit perfectly. It is lightweight and durable.
4 out of 5 stars
Thumbs up graphic, would recommend
18 April, 2025
Better Zippers Please
Let me start with, I love this bag! My son is 2 now and we used the crap out of it the past 2 years. It is so spacious and roomy, has great storage inside, and the magnet pockets on the outside should be standard for every backpack. Seriously, the magnet pockets are the best invention for busy moms. Now the bad. The water bottle holders on the side have stretched out to the point I can't put anything taller than a small sippy cup in. The zippers are SOOOO bad. I lost the first one about a month ago and the second one fell apart tonight. I wish they would put a metal zipper in and be done, but asthetics. But overall they did last a little over 2 years so it gets 4 stars.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 January, 2025Verified purchase
Zipper quality is questionable
Very cute bag, haven’t had it 2 months when the fabric started to rip, the zippers came off (luckily I caught them before they got lost), had to return it.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2024Verified purchase
Cute, but cheap materials
Strap clip broke off on the first day used.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2024Verified purchase
Dont buy waste of money!!!!!!
It ripped when u put CLOTHES in it.
5 out of 5 stars
Thumbs up graphic, would recommend
28 August, 2024Verified purchase
So easy!
Love this bag!! The magnets make it super easy to use!
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2024Verified purchase
The perfect every day diaper bag
This diaper bag keeps all your baby items organized and ready to go. My favorite part about this bag is the magnetic pockets it has.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 August, 2024Verified purchase
Cheap zippers
Both zippers have broken off and my baby isn’t even 2 months old.
2 out of 5 stars
Thumbs down graphic, would not recommend
20 July, 2024Verified purchase
Spacious but cheap materials
Spacious and has a lot of pockets, especially for bottles, but the material is so cheap and the zipper broke within 6 months.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 July, 2024Verified purchase
Dont Bother
Same issue as everyone else- had this only 1.5 month and the zippers broke. Wayyy overpriced for the material and functionality. I appreciate the magnetic front pocket and the changing pad that came with it
1 out of 5 stars
Thumbs down graphic, would not recommend
28 June, 2024Verified purchase
Red Rovr Roo Diaper Backpack
I gave this as part of a baby shower gift to my best friend, the twins are 10 weeks old and the zippers already broke. Not happy with this product.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 June, 2024
Terrible quality
I’ve purchased two of these because I like the way that they look and both of the zippers have broken on each
1 out of 5 stars
Thumbs down graphic, would not recommend
22 May, 2024Verified purchase
Quality does not match the price.
Poor quality for the price. Thin material, cheaply made. I would have returned if I didn't need it so desperately while put of town & my main diaper bag zipper broke. I can tell this backpack won't last long.
3 out of 5 stars
Thumbs down graphic, would not recommend
24 April, 2024Verified purchase
Wanted to love it
I purchased the sage and love the color of the bag but for the price it's not very well made. The stitching is coming undone on lots of places and it came that way. Sadly I needed asap so I was unable to return it since my son was born when it arrived. I'm scared to wash it cause I'm afraid the entire stitching will fall apart.
5 out of 5 stars
Thumbs up graphic, would recommend
17 April, 2024Verified purchase
Soooo roomy!
- Lightweight - spacious - lots of pockets - magnetic pockets in the front are a game changer - great bag for multiple kiddos - unisex and looks great whats not to love?!
2 out of 5 stars
Thumbs down graphic, would not recommend
30 March, 2024
Sage color
I was so excited to get this bag and have been pretty bummed it’s not that great of quality. The zipper seems super cheap and the durability of the bag is not great. Feels like a very cheap kids backpack material. Doesn’t really stand up and seems flimsy. I have the sage color and it gets so dirty so fast. Wanted to love it but sad it is definitely not worth the money