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Ubbi Fleuri All-Day Diaper Backpack Bag - 2 of 4Ubbi Fleuri All-Day Diaper Backpack Bag - 3 of 4Ubbi Fleuri All-Day Diaper Backpack Bag - 4 of 4
Ubbi Fleuri All-Day Diaper Backpack Bag - 1 of 4

Ubbi Fleuri All-Day Diaper Backpack Bag - Licorice

$149.99

ColorLicorice

In Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

About this item

Highlights

  • ALL-IN-ONE DIAPER BAG SET – Includes insulated bottle bag, waterproof wet bag, stroller straps, washable changing mat, and protective dust bag. Everything you need for organized, stress-free outings with baby from newborn to toddler stage.
  • MADE FROM RECYCLED MATERIALS – Thoughtfully designed using durable recycled fabric, this eco-conscious diaper bag backpack supports sustainable parenting without sacrificing quality, strength, or style.
  • GENDER NEUTRAL & FAMILY FRIENDLY DESIGN – Modern, minimalist look made for mom, dad, and grandparents. A versatile unisex diaper bag that transitions seamlessly from baby bag to everyday travel backpack.
  • MULTIPLE WAYS TO CARRY – Wear as a comfortable backpack for hands-free convenience or carry using sturdy tote handles. Includes stroller straps and a luggage sleeve for easy travel and airport compatibility.
  • SMART ORGANIZATION WITH 12 POCKETS – 7 interior pockets (5 elastic organizers + padded laptop sleeve) and 5 exterior pockets (2 side bottle pockets, large front zip pocket, luggage pocket, and back zipper pocket) keep diapers, wipes, bottles, clothes, snacks, and tech neatly organized.

Description

Meet the Fleuri All Day Diaper Bag, the modern diaper bag backpack designed for what’s next. Thoughtfully crafted from recycled materials, this all-in-one diaper bag combines style, sustainability, and everyday function for busy parents on the go. With 12 thoughtfully designed pockets, this spacious yet streamlined diaper bag keeps everything organized and easy to access. Inside, you’ll find five elastic storage pockets and a padded laptop sleeve, making it ideal for parents who need space for both baby essentials and personal items. Outside, multiple zippered and elastic pockets provide quick access to bottles, wipes, and valuables. This complete diaper bag set includes an insulated bottle bag to keep milk or formula at the right temperature, a waterproof wet bag for messy items, stroller straps for hands-free convenience, a washable changing mat for on-the-go diaper changes, and a protective dust bag for storage. Designed to be carried your way, the Fleuri All Day Diaper Bag functions as both a backpack and tote. The luggage sleeve makes travel easy, while the gender-neutral design ensures it works beautifully for moms, dads, and caregivers alike. Whether you're heading to daycare, traveling, or spending the day out with your little one, this diaper bag backpack delivers the organization, versatility, and style modern families need.
Dimensions (Overall): 15.25 Inches (H) x 12 Inches (W) x 5 Inches (D)
Weight: 2.6 Pounds
Includes: Stroller Straps, Changing Pad, Bottle Bag
Industry or Government Certifications: No Certifications
Material: 100% Recycled Polyester
Care & Cleaning: Do Not Dry Clean, Clean With Water and Mild Detergent, Do Not Iron, Hand Wash, Air Dry
TCIN: 95174468
UPC: 698904102557
Item Number (DPCI): 030-04-9849
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 17.85 inches length x 15.44 inches width x 3.62 inches height
Estimated ship weight: 2.48 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

The ubbiworld fleuri all day diaper bag impresses with its spacious design and thoughtful organization, making it ideal for parents on the go. With multiple compartments, including insulated and wet bags, it accommodates everything from diapers to snacks effortlessly. The durable, stylish fabric and vibrant colors add to its appeal, while the comfortable straps ensure easy carrying. This bag is perfect for daily outings or travel, providing both functionality and style.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.9 out of 5 stars with 38 reviews
    5 out of 5 stars
    1 July, 2026
    originally posted on ubbi.com
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    I love this bag!

    [This review was collected as part of a promotion.] This is the best diaper bag ever! My chihuahua is an amputee and needs extra care. This holds his medications, doggy wipes, toys, water, socks for the heat, tooth brush, a cooling pad and more. It has a special space for a cold bottle of water as well as holds his larger bottle with a cup to drink out of. This has his dog food and a collapsible bowl, we use most of the pockets. There are so many more to use still though! This is amazing quality and fits so so much. The fabric is durable and feels luxurious as well!
    HaleyS
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on ubbi.com
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    Great diaper bag

    [This review was collected as part of a promotion.] This diaper bag came right in time when our old one’s zipper broke. The material feels durable, it has lots of pockets inside and outside to keep everything organized. Ir cakes with a wet bag, changing pad, insulated bag and stroller straps which makes it very convenient for every day use. The red color is nice and it hold everything we need without feeling bulky.
    IsaiahS
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on ubbi.com
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    CUTE• COMFY• ROOMY

    [This review was collected as part of a promotion.] Ubbiworld did its big one with the fleuri all-day diaper bag. This ✨BOLD RED✨ is FABULOUS! I love having a good and sturdy bag for on the go days with my two littles & this one will be my new GO-TO! She’s light and roomy. I mean literally the outside has 5 pockets & the inside has 8. It came with two other small bags and a lay mat for your babes. I mean I’m just ASTOUNDED by the room the beautiful bag has. There are straps to wear has a back pack, handles to carry and a strap that comes with it as well to carry over the shoulder. Easily adjustable to your liking as well. Oh! I also cannot forget she’s 50% made of recycled material as well 😉
    AutumnH
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on ubbi.com
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    Slim but still holds everything you need!

    [This review was collected as part of a promotion.] I absolutely love this diaper bag! I hated my big bulky bag because it always got in the way. This bag has so much room for things but is still nice and slim. I love that it also comes with separate straps for the stroller so I can keep them on my stroller and just hook the bag on it when needed. This bag was perfect when going out to the zoo!
    JeteaciaS
    Did you find this review helpful?
    4 out of 5 stars
    11 June, 2026
    originally posted on ubbi.com
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    Vibrant and fun and gets the job done!

    [This review was collected as part of a promotion.] This diaper bag is so vibrant and fun! The reddish-orange color of the outside with the lime green lining and purple accents make an unexpected pairing. The bag is equipped with multiple interior pockets, as well as two detachable bags, one being an insulated bottle pouch and the other being a wet bag. The bag comes with stroller straps, exterior side and front pockets, with a keychain hook in the front pocket. The straps are comfortable and padded without being too thick. Overall, I like this bag, but find it on the slimmer side, which has its pros and cons. I would say this diaper bag is indeed a daily use diaper bag but I would want something a little bigger if I’ll be out and about longer.
    RodneiP
    Did you find this review helpful?
    4 out of 5 stars
    4 June, 2026
    originally posted on ubbi.com
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    Good for travel

    [This review was collected as part of a promotion.] This bag arrived just in time for our cruise. I really liked the bad but I feel like it’s more bulky than it needs to be. It fit perfectly under my travel stroller because it’s more flat than a backpack. I liked the accessories that came with it. The wet bag was perfect for holding larger size diapers. The material is easy to wipe down. I would recommend for travel but for everyday use it’s a little too bulky for me.
    GayaneA
    Did you find this review helpful?
    5 out of 5 stars
    3 June, 2026
    originally posted on ubbi.com
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    So much storage!

    [This review was collected as part of a promotion.] This bag was packaged well and even came with a dust sleeve to keep it clean. I love that it’s made of recycled material. It’s overall good quality and has a lot of storage space. It’s perfect for working moms too with plenty of storage for a laptop and other supplies!
    KatherineK
    Did you find this review helpful?
    5 out of 5 stars
    3 June, 2026
    originally posted on ubbi.com
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    Next gen baby bag!

    [This review was collected as part of a promotion.] Obsessed with this diaper bag! It comes with an insulated bottle bag, wet bag, changing mat and stroller straps! My favorite part is the bag has great storage space and pockets inside and out of the bag! The top zipper is easy to access and the material feels like it would be easy to wipe down! Great portability overall!
    StephaniP
    Did you find this review helpful?
    5 out of 5 stars
    2 June, 2026
    originally posted on ubbi.com
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    Modern🤌🏻💥

    [This review was collected as part of a promotion.] The desing is modern, Unique, and very attractive. It features excellent compartments to keep everything well organized, and it's interior is lined with waterproof material that makes cleaning easy.
    AndreaPaolaA
    Did you find this review helpful?
    4 out of 5 stars
    29 May, 2026
    originally posted on ubbi.com
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    Worth the buy for a diaper bag

    [This review was collected as part of a promotion.] This bag was more they I expected. I thought that it was going to be a simple diaper bag but this bag came with more. It came with a changing pad, and small bag for wipes and other accessories.
    DanielB
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on ubbi.com
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    Besides being practical and spacious, the material feels super durable, sturdy, and high quality.

    [This review was collected as part of a promotion.] I’m obsessed with this diaper bag. It’s way bigger than it looks and fits absolutely everything. It has so many compartments and pockets that keep everything organized and practical.
    MirielV
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on ubbi.com
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    Big and lot of room diaper bag

    [This review was collected as part of a promotion.] A diaper bag can be used for every thing , you name it. Large capacity inside you can store a lot of thing , not just diapers/wipes/clothes . I’m thinking it could be my travel backpack. The 2 side pockets are stretchy that fit big water bottles . Material is very well made and sturdy, but overall it’s not too heavy. Comes with extra changing mat , wet bag and insulated bottle bag . I love the idea of how it was made with recycled bottles. The color of the bag is so vibrant and eye catching , you can’t just miss that .
    MyT0
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2026
    originally posted on ubbi.com
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    The best diaper bag (coming from someone who’s tired several!)

    [This review was collected as part of a promotion.] I am SOOOO impressed with the fleuri diaper bag. The quality is amazing, it fits absolutely EVERYTHING, AND THEN SOME. I how how functional it is without sacrificing style. It doesn’t even look like a diaper bag! The straps are comfy! it’s super durable, and i’ve gotten so many compliments, definitely my favorite mom purchase so far!
    BailieC
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on ubbi.com
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    Tons of storage and perfect for dads

    [This review was collected as part of a promotion.] I was gifted the Ubbiworld Fleuri all-day diaper bag by Influenster and I’m impressed. This bag is a great size with tons of storage space and pocket’s. It even includes a changing pad, insulated bottle bag, and wet bag. Can’t wait to use this bag at the theme parks!
    JamesH
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on ubbi.com
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    Perfect for outings

    [This review was collected as part of a promotion.] The ubbiworld fleuri all day diapers bag was easy to set up, the design is perfect for the back of strollers or to wear on your back, there's no need to worry about unloading it because there are plenty of pockets for all your needs, the straps are heavy duty and comfortable adhd it's way to clean up for easy maintenance.
    MaryK
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on ubbi.com
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    Super spacious

    [This review was collected as part of a promotion.] This diaper bag has a material that you can't imagine is too good, it has several compartments so I think it is very functional. It is very comfortable, it comes with several accessories and has insulation so you will not bring everything stuck together
    SusanaC
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on ubbi.com
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    Keeps everything organized

    [This review was collected as part of a promotion.] Currently obsessed with my new diaper bag, the first one we had was more like "gym bag" looking it was cute but never really loved it but my husband did, but oh boy as I started using this one and he continued using the other one, he realized it was easier to have access to everything inside of it diapers, clothes, you name it, it was so easy to find and to keep everything in place, so now is the official diaper bag lol! It has plenty of space for everything it also has a wet bag, a bag for bottles even a little mat for diaper changes, also love that it has pockets on each sides for water bottles
    MariferM
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on ubbi.com
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    just feels practical and easy for everyday life

    [This review was collected as part of a promotion.] I’ve been using this bag daily and honestly, it makes leaving the house feel less chaotic. There is enough space for everything without feeling huge or bulky and I like that all the pockets actually makes sense so I am not digging around forever trying to find wipes or snacks. the changing mat and insulated bottle bag have been been surprisingly useful and the stroller straps make a big difference when my hands are already full. Also, it doesn’t really look like a typical diaper bag which I appreciate.
    TenzileD
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on ubbi.com
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    Stylish and functional

    [This review was collected as part of a promotion.] I have been using the ubbiworld fleuri all day diaper bag since couple of days and it has really made outings with my toddler so much easier. The licorice color is beautiful and practical as it shows no stains. This bag is very thoughtfully designed with multiple compartments. The material feels durable and easy to wipe clean. The straps are comfortable and the bag opens wide so I can easily grab my things without digging around. Overall, this diaper bag is stylish, functional and comfortable.
    SudhaG
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on ubbi.com
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    The BEST diaper bag

    [This review was collected as part of a promotion.] I can’t say enough good things about this diaper bag! As a mom of 3 I have used a handful of diaper bags, but this one is definitely in my top 2! It has literally everything you could need with functionality. The non-slip changing mat?! YES. The wet bag?! Thank you!! The main compartment is HUGE and fits so much. Did I mention it has a bunch of pockets?! Perfect for storing creams, brushes, extra socks, literally anything you can think of. The stretchy cup holders are probably one of my favorite features, as most diaper bags do not accommodate for my big water bottle but this one does! I love the fact you can wear it as a backpack, hold it like a bag or use the added strap to put it on your shoulder. Plus, the straps all adjust very easily, making it perfect to share between parents. The recycled material is so sleek and the pop of color from the Poppy shade is so beautiful. I love this bag & will be recommending it to all my mama friends!
    JadaM
    Did you find this review helpful?

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