The Revops Advantage - by Amy Osmond Cook & Ryan Westwood & Bala Balabaskaran (Hardcover)

Book Synopsis

Make revenue your organizational priority

Books claiming to be the definitive guide to revenue operations are ignoring a key issue: companies aren't really organized around revenue growth.

In The RevOps Advantage: How to Maximize Your Revenue Teams' Potential, Amy Osmond Cook, PhD, Ryan Westwood, and Bala Balabaskaran--three of technology's most accomplished go-to-market executives--share their groundbreaking approach to architecting teams with revenue growth at the core. Drawing from decades of leadership experience at top companies like Salesforce and Microsoft, as well as their own entrepreneurial successes, the authors explain how to organizationally prioritize revenue, make it a center of excellence in an organization, and execute for exponential growth.

Based on extensive primary research, interviews with RevOps leaders at world-class organizations like Atlassian, LinkedIn, and Sprout Social, and proven frameworks from their past successes, The RevOps Advantage provides:

• A Clear Blueprint for RevOps Success: Learn how to break down silos and build a unified revenue engine that delivers sustainable growth.
• Actionable Insights and Strategies: Master the art of aligning people, processes, and technology for maximum efficiency and impact.
• A Strategic Advantage: Understand how a well-architected RevOps function transforms your organization into a hypergrowth powerhouse--even in uncertain economic climates.

With practical advice on everything from big-picture revenue planning to maintaining data hygiene and creating a feedback loop for continuous improvement, this book equips executives, founders, and RevOps professionals with the tools they need to lead their teams to unprecedented success.

For revenue leaders and C-suite readers, The RevOps Advantage is a map to scalable growth through better strategy, org design, people strategy, and technology adoption. For Go-to-Market professionals, it's a data-driven playbook for better results and realizing ambition. It's a must-read guide for anyone looking to create a scalable revenue engine and achieve hypergrowth.

Review Quotes

"Finally a book that understands what RevOps really is. Reading this felt like grabbing coffee with the smartest ops person you know." --Matt Volm, CEO of RevOps

"[The RevOps Advantage] is powerful, contextualized for the RevOps community, and crafted beautifully. This book demystifies RevOps and showcases how it is a powerful value differentiator in business. It's the definitive guide on how to unlock success and deliver sustainable transformation in the ever-evolving landscape of business operations." --Christi Lopez, EVP of Sales Operations and Strategy at TRADEBE

"Since its debut, RevOps has puzzled many companies. Now the fastest-growing US business function, this handbook shows how to make it truly strategic." --Erik Charles, fractional CMO, CRO, and expert in sales enablement and performance

"I am not much of a 'sit down and read a book' person, but this book was so captivating and informative, I couldn't put it down. Just when you thought you knew everything about RevOps, this book comes along and you learn so much more!" --Jim Sbarra, former VP of Global Sales at Domo and AVP of Sales Financial Services at Salesforce

"This is the playbook we've needed. The RevOps Advantage simplifies complexity, unifies teams, and transforms operational chaos into a competitive edge. If you're serious about growth, start here." --Mike Rizzo, CEO, MarketingOps.com

"Whether you are a beginner to RevOps or a chief revenue officer, this book has everything for you to become the most insightful person in the room. Step up your game in one easy read." --Rob Levey, RevOps leader and former executive at Nokia

"This book is more than strategy--it's a recipe for building world class organizations." --Oscar Armas-Luy, VP of Revenue Operations at Garner Health

"A must-read for every department. Gain insights from top-performing RevOps professionals and discover how Revenue Operations drives cross-functional impact and fuels business growth." --Mari Manglaras, VP Business Ops and Analytics

"Finally, a book that understands the real work of RevOps. It's full of practical playbooks, hard-earned lessons, and the kind of clarity you wish you had on day one. If you're building a RevOps function from scratch, or trying to fix one, start here. This book will save you months of trial and error and help you make better decisions faster." --Jared Barol, GTM leader and RevOps advisor

"AI is changing how we work, but structure still determines whether we scale or stall. The RevOps Advantage shows how to build a future-ready RevOps function that thrives on agility, automation, and strategic insight. This is essential reading for every modern GTM leader." --Louis Poulin, former VP Revenue Operations at Amazon, Google, PayPal, and Cisco"

"The RevOps Advantage is a must-read for any CEO looking to compete in today's world of light-speed maneuvering with AI technology. Having RevOps at your leadership table is the secret-weapon of today." --Whitney Merrill, VP Sales & Revenue Operations

"With so many ways to operate and automate, it's easy to feel overwhelmed about where to start or how to scale. The RevOps Advantage cuts through the noise with practical tools you can use right away, revealing the engine behind revenue growth and offering a clear framework you can implement." --Laura Hayes, Vice President, Customer Operations, Systems & Infrastructure at SurveyMonkey

"The FACTOR framework isn't just a model--it's a mindset shift. The RevOps Advantage redefines how we think about operational excellence and revenue acceleration." --Sara Colton, VP of Revenue Operations at Labster

"We've all felt the pain of misaligned teams, messy data, and tech overload. The FACTOR Framework helps you bring it all together so people, process, and performance finally click." --Cody Guymon, President at Zonos

"A must-read for every operator, seasoned or new. This book distills the history, proven strategies and real-world insights that have powered the success of some of today's most thoughtful GTM leaders."--Lonny Sternberg, VP of Revenue Operations

"RevOps is getting the spotlight it deserves, and not a moment too soon. This book gives voice to the function as a driver of growth built on data, smart processes, financial know-how, and real cross-functional teamwork." --Katerina Ostrovsky, Revenue Operations executive

"Many people ask me 'what is Revenue Operations?' This book not only answers that question but is the standard bearer for how to setup and operate a world class organization designed for efficient growth." --Tom Germack, SVP of Revenue Operations at Oracle

"The RevOps Advantage shows how RevOps helps companies stay grounded and adaptable, even as everything around them changes. It reveals the secrets that will help a business keep growing no matter what." --Ben Davis, President and CRO at Lendio

About the Author

Amy Osmond Cook is the CMO of Fullcast. Cook led three companies as CMO from Series A through acquisition and spent decades as the head of marketing for large enterprises.

Ryan Westwood is the CEO of Fullcast. Ryan Westwood is an accomplished entrepreneur, educator, mentor, and community leader and philanthropist. An Inc. 500 CEO, Mr. Westwood successfully exited two start-up companies before age 30 and does angel investment work through JW Capital. Mr. Westwood is an inspirational speaker and prolific author whose work has been featured in Forbes, the Wall Street Journal, and other national business publications.

Bala Balabaskaran is the CTO of Fullcast. He was the head of RevOps for Salesforce before founding his own RevOps technology platform.