Roi for Nonprofits - by Tom Ralser (Paperback)

Book Synopsis

Explore the methods and processes to help nonprofits raise money in an environment that increasingly demands accountability, transparency, and results. The realities of today's economic environment have required that nonprofits, and those that raise money for them, make their case for support as strongly as possible. Warm and fuzzy appeals that tug at the heart strings have met with limited success. Assuming that funding targets intuitively know the value of the good work being done is unrealistic. The Key to Nonprofit Sustainability offers an abundance of pragmatic tips, tools, case studies, and techniques to make the process easy to understand and implement.

From the Back Cover

Praise for ROI for Nonprofits: The New Key to Sustainability

"Tom Ralser has managed to condense his years of experience as an educator, lecturer, and consultant into a wonderful book filled with lessons learned, real-world situations and sound business approaches. This is bound to become a desk reference for many nonprofit executives."
--Patricia J. Kota, RN, MSPL, Chief Executive Officer, Coastal Medical Access Project

"We have done logic models, SMART goals, and outcome measures for years. But after completing the OVP analysis, our staff and board members' enthusiasm for the mission increased, as they saw the significant economic value we contribute to our community each year. The OVP tool helps us make a compelling case for support that resonates with local donors and supporters beyond emotional appeals."
--Marina Sampanes Peed, President and Executive Director, The IMPACT! Group

"Tom Ralser's groundbreaking book ROI for Nonprofits is THE new guidebook for not-for-profit organizations serious about success."
--Bob Johnson, President, Smart Funding Plus, LLC

Written by Tom Ralser--a CFA uniquely qualified to apply ROI methodologies to the nonprofit sector--ROI for Nonprofits: The New Key to Sustainability offers immediately useful concepts that accentuate, enhance, and augment solid fundraising and represents a major change in how to capitalize on the motivations of those who are likely to invest in your organization.

About the Author

Tom Ralser, founder of Capital Strategists Group, LLC, has worked with hundreds of organizations in forty-eight states. He has over eighteen years of experience working with organizations seeking his financial know-how and analytical skills. He holds the prestigious Chartered Financial Analyst (CFA) designation and applies his skills to the challenging task of investment justification in the nonprofit world.