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RTIC Outdoors 12 Cans Soft Sided Cooler - 2 of 4RTIC Outdoors 12 Cans Soft Sided Cooler - 3 of 4RTIC Outdoors 12 Cans Soft Sided Cooler - 4 of 4
RTIC Outdoors 12 Cans Soft Sided Cooler - 1 of 4

RTIC Outdoors 12 Cans Ultra-Tough Soft Sided Cooler - Black

$109.99
ColorBlack
  • Black
  • Blue/Gray
  • Deep Harbor
  • Patriot
  • Tan

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • RTIC Ultra-Tough Soft Cooler with 10 quart capacity holds 12 cans and keeps food cold for up to 2 days
  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure

Description

The RTIC 12 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 12 Can Soft Cooler holds up to 12 cans or 10 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Available in 12, 20, 30, and 40 can sizes.

Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 11.2 Inches (H) x 9.8 Inches (W) x 11.6 Inches (D)
Weight: 4.3 Pounds
Interior Dimensions: 7.5 Inches (H), 9.25 Inches (W), 7.75 Inches (D)
Features: Adjustable Straps, Leakproof
Liner Material: Vinyl
Capacity (Volume): 10 Quart
Number of Beverage Cans Held: 12
Includes: Personal Cooler
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973441
UPC: 840008223601
Item Number (DPCI): 337-01-2653
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

coolers
all

Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 11.57 inches length x 13.19 inches width x 12.2 inches height
Estimated ship weight: 4.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this need an ice pack

submitted by Elishia - 7 months ago
See all questions (1)

Additional product information and recommendations

Guests are saying

This cooler is designed for outdoor enthusiasts, offering excellent insulation to keep items cold for extended periods. Guests appreciate its sturdy construction and floating capability, making it ideal for boating and beach outings. While the cooler excels in performance, some guests have noted challenges with the zipper and the lack of external pockets for convenience. Overall, it is a reliable choice for various activities, from camping to family gatherings.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 3937 reviews
    3 out of 5 stars
    16 January, 2026
    originally posted on RTIC Outdoors
    Image

    This cooler works great but

    This cooler works great but zipper has been coming apart
    Shelly P.
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2026
    originally posted on RTIC Outdoors
    Image

    1st purchase

    This is a great size for ease in carrying around. Chilled Aluminum and glass stays cold a day and even longer with ice in it.
    Dolores L.
    Did you find this review helpful?
    4 out of 5 stars
    5 January, 2026
    originally posted on RTIC Outdoors
    Image

    Good quality, Just too big

    I liked this cooler but if you fill it, it is impossible to carry and not ergonomic. Had to return it.
    Nicole S.
    Did you find this review helpful?
    4 out of 5 stars
    4 January, 2026
    originally posted on RTIC Outdoors
    Image

    So glad I purchased this item!

    Love this cooler! A little hard to zip but otherwise great.
    Jan L.
    Did you find this review helpful?
    5 out of 5 stars
    3 January, 2026
    originally posted on RTIC Outdoors
    Image

    Bought as gift for my son and he loved it

    Perfect for when my son goes paddle boarding, fishing or on day trips out of town.
    Helen S.
    Did you find this review helpful?
    4 out of 5 stars
    2 January, 2026
    originally posted on RTIC Outdoors
    Image

    30 soft cooler

    Colors and layout was great. Ice melted a lot faster than expected plus thought i was getting a free cup like I did the week before when ordered the gray one.
    Rayburn P.
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2026
    originally posted on RTIC Outdoors
    Image

    Solid quality materials, great colors

    Solid quality materials, great colors and size. Even fits a wine bottle angled!
    Jeanette R.
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026
    originally posted on RTIC Outdoors
    Image

    Great size

    Great size for grabbing drinks and a sandwich while on the road.
    Laura M.
    Did you find this review helpful?
    1 out of 5 stars
    31 December, 2025
    originally posted on RTIC Outdoors
    Image

    Great gift

    I purchased this for my son as a Christmas gift. He loved it and given his lifestyle I predict a lot of use. Will follow up if anything notable happens.
    Christopher G.
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on RTIC Outdoors
    Image

    30 Can Cooler

    Amazing! Was my husband's favorite gift!
    Julie C.
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on RTIC Outdoors
    Image

    Soft Cooler

    This is my second cooler like this. The last one lasted for about 5 years. It finally fell apart. I love this cooler. It is light weight and keeps things cool.
    Debra D.
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on RTIC Outdoors
    Image

    Rugged Cooler!

    We have other Rtic products so not surprised we like this one. Got it for my husband for Christmas.
    Daphne R.
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on RTIC Outdoors
    Image

    Served its Purpose

    It was a replacement in my hubby favorite color. He loved it and the color. It served its purpose.
    Regina M.
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on RTIC Outdoors
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    LIKE

    I got this cooler for my kids as a Christmas gift, and they loved it! I filled it up with beer, and they liked it even more! LOL
    Linda F.
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on RTIC Outdoors
    Image

    Great little cooler!

    This cooler is awesome! It floats, keeps your stuff cold for days and doesn't cost a ton. Great cooler for water sports and traveling.
    Douglas E.
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on RTIC Outdoors
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    Soft cooler

    Absolutely love my 30 can soft cooler. Built well and very stylish. Even had it monogrammed!
    Kim Z.
    Did you find this review helpful?
    4 out of 5 stars
    29 December, 2025
    originally posted on RTIC Outdoors
    Image

    Cool cooler

    Everyone like the soft coolers as gifts for Christmas. Will have to wait to see how quality and performance will be. Only disappointment is I missed free drinkware promo for each cooler I bought by a week
    Dennis B.
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025
    originally posted on RTIC Outdoors
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    I LOVE IT!!!

    I’m so glad we treated ourselves
    Rene S.
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025
    originally posted on RTIC Outdoors
    Image

    Great gift

    purchased as a Christmas gift, was much appreciated
    Amy W.
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025
    originally posted on RTIC Outdoors
    Image

    30 Can cooler

    Worth every penny. This will make a great addition to the boat. We have never been disappointed with a single purchase.
    Frederick K.
    Did you find this review helpful?

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