coolers
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| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
Sponsored
RTIC Outdoors 20 Cans Soft Sided Cooler
$103.99
ColorBlack
Out of Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- RTIC Ultra-Tough Soft Cooler with 15 quart capacity holds 20 cans and keeps food cold for up to 2 days
- Floats in water making it the perfect cooler for the lake, pool, or boat
- Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
- Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
- Includes zippered storage pocket and adjustable shoulder strap for easy carrying
- Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure
Description
The RTIC 20 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 20 Can Soft Cooler holds up to 20 cans or 15 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 40 can sizes.
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler". Some packaging may still reflect the old name as we work to reduce waste.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 20 Can Soft Cooler holds up to 20 cans or 15 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 40 can sizes.
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler". Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13.7 Inches (H) x 9.5 Inches (W) x 13.8 Inches (D)
Weight: 4.6 Pounds
Interior Dimensions: 10 Inches (H), 11.5 Inches (W), 7 Inches (D)
Liner Material: Vinyl
Capacity (Volume): 15 Quart
Number of Beverage Cans Held: 20
Number of compartments: 1
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973461
UPC: 840008261412
Item Number (DPCI): 337-01-1527
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.5 inches length x 13.8 inches width x 13.7 inches height
Estimated ship weight: 3.6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 23 ratings
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Guests are saying
This cooler is designed for outdoor enthusiasts, offering excellent insulation to keep items cold for extended periods. Guests appreciate its sturdy construction and lightweight design, making it ideal for beach days, camping trips, and boating adventures. While the cooler excels in performance, some guests have noted challenges with the zipper and the lack of external pockets for convenience. Overall, it is a reliable choice for those seeking a functional and stylish cooler.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 3915 reviews
5 out of 5 stars
28 December, 2025
originally posted on RTIC Outdoors
Great gift
purchased as a Christmas gift, was much appreciated
5 out of 5 stars
28 December, 2025
originally posted on RTIC Outdoors
30 Can cooler
Worth every penny. This will make a great addition to the boat. We have never been disappointed with a single purchase.
5 out of 5 stars
27 December, 2025
originally posted on RTIC Outdoors
20 can cooler
Great cooler! My husband was so excited to get it as his Christmas gift!
5 out of 5 stars
26 December, 2025
originally posted on RTIC Outdoors
High quality! Great bachelor gift!
They have proven you don’t have to spend a small fortune to get a high quality cooler. These have blown all expectation and I couldn’t be happier with my purchase!
5 out of 5 stars
25 December, 2025
originally posted on RTIC Outdoors
Excellent
Awesome cooler. My man takes it everywhere. Worth the price.
1 out of 5 stars
25 December, 2025
originally posted on RTIC Outdoors
Absolutely horrible zippers. RTIC needs
Absolutely horrible zippers. RTIC needs to step up there game.
5 out of 5 stars
25 December, 2025
originally posted on RTIC Outdoors
My first RTIC
We love it. We are full time RVer's. We spend a lot of time outdoors. This new 20 can cooler is working out really nice. We love it.
5 out of 5 stars
24 December, 2025
originally posted on RTIC Outdoors
Quality purchase
Our RTIC cooler is lightweight and durable. Quality purchase.
5 out of 5 stars
23 December, 2025
originally posted on RTIC Outdoors
Soft side coler
This is a Christmas present and hasn’t been opened yet. No review now
4 out of 5 stars
22 December, 2025
originally posted on RTIC Outdoors
Worried about zipper wear and tear
I like the cooler, I am however already worried about the wear and tear on the cooler zipper top. It’s very tough to unzip and unless you unzip the entire way you risk damaging the cooler. Our guest have unzipped the cooler and pulled the lid open but because the zipper wasn’t entirely unzipped they pried the top open, using the top of the cooler to help unzip it. I fear it’s going to be damaged soon. In the future it would be nice to make the soft cooler zippers a bit different
5 out of 5 stars
20 December, 2025
originally posted on RTIC Outdoors
Awesome
This cooler is a perfect size! Keeps our beer nice and cold! Love it so far
4 out of 5 stars
20 December, 2025
originally posted on RTIC Outdoors
Love these size and weight.
Love these size and weight. Zipper is tough to zip at first. Hoping it gets easier to zip with use. Disappointed I didn’t get the free white sparkle travel mug with my order as was advertised when I made the purchase.
4 out of 5 stars
20 December, 2025
originally posted on RTIC Outdoors
No option
I bought 2 coolers, I know it's free but I wish they gave e you an option on the Tumblr to pick a male or female so I could keep one for myself.
4 out of 5 stars
19 December, 2025
originally posted on RTIC Outdoors
Great size and color!
Love the size and color of my new 20 can soft side cooler! The personalization I had added turned out sweet too. Only taking it down a star because I can barely unzip it. Hoping this loosens up before the zipper pull breaks.
5 out of 5 stars
19 December, 2025
originally posted on RTIC Outdoors
Personalized 20 oz. cooler
The graffics are fantastic! Can't wait to use the cooler!
5 out of 5 stars
17 December, 2025
originally posted on RTIC Outdoors
This cooler is SO NICE!!
Love the design and the colors! Great quality gift!
5 out of 5 stars
16 December, 2025
originally posted on RTIC Outdoors
very nice looking and seems
very nice looking and seems very sturdy. the zipper has been reinforced but is also difficult to open and close hopefully will loosen over time
5 out of 5 stars
16 December, 2025
originally posted on RTIC Outdoors
Travel with baby
I love this cooler for traveling with breastmilk and sports drinks. I wish I had it sooner!
5 out of 5 stars
13 December, 2025
originally posted on RTIC Outdoors
30 can
Bought because it is the exact size of the rear seat in our “Speed El Jefe” UTV. We just fill it up and seat belt it in to the rear seat,kept ice for 3 days on the last ride.
5 out of 5 stars
11 December, 2025
originally posted on RTIC Outdoors
wow amazing
my wife gave me this for my day, wow I love my new lunch bag