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RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - 2 of 4RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - 3 of 4RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - 4 of 4
RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - 1 of 4

RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - Black

$175.99
ColorBlack

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
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About this item

Highlights

  • RTIC Ultra-Tough Soft Cooler with 36.5 quart capacity holds 50 cans and keeps food cold for up to 2 days
  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • Available in 12 can, 20 can, 30 can, and 50 can sizes to suit every adventure

Description

The RTIC 50 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 50 Can Soft Cooler holds up to 50 cans or 36.5 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Available in 12, 20, 30, and 50 can sizes.

Note: The packaging on this item may say 40 can, but don’t worry, it still fits up to 50 cans
Dimensions (Overall): 17.3 Inches (H) x 11.7 Inches (W) x 18.6 Inches (D)
Weight: 7.3 Pounds
Interior Dimensions: 13 Inches (H), 16 Inches (W), 9.5 Inches (D)
Features: Adjustable Straps, Leakproof
Liner Material: Vinyl
Capacity (Volume): 36 Quart
Number of Beverage Cans Held: 50
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973448
UPC: 819260021881
Item Number (DPCI): 337-01-9762
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

coolers
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Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 20.08 inches length x 12.95 inches width x 17.0891 inches height
Estimated ship weight: 7.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How much capacity does the cooler provide?

submitted by AI Shopping Assistant - 1 month ago

  • A: The cooler has a capacity of 36 quarts, accommodating up to 50 beverage cans.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How should I clean the cooler?

submitted by AI Shopping Assistant - 1 month ago

  • A: You can clean the cooler by washing it with soap and water for maintenance.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the weight of the cooler?

submitted by AI Shopping Assistant - 1 month ago

  • A: The cooler weighs 7.3 pounds, making it portable and easy to handle.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What features does the cooler have?

submitted by AI Shopping Assistant - 1 month ago

  • A: It includes adjustable straps and is leakproof for added convenience.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the liner material used in this cooler?

submitted by AI Shopping Assistant - 1 month ago

  • A: The interior liner is made of durable vinyl, ensuring easy cleaning.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated
See all questions (5)

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Guests are saying

This cooler has received a mix of enthusiastic praise and some concerns regarding its zipper functionality. Guests appreciate its stylish design, effective insulation, and versatility for various outdoor activities. Many find it perfect for family outings, camping, and road trips, while some have experienced issues with the zipper breaking or being difficult to use. Overall, it offers great value and performance for keeping drinks cold.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 4069 reviews
    50% would recommend
    2 recommendations
    5 out of 5 stars
    18 May, 2026
    originally posted on RTIC Outdoors
    Image

    Car cooler

    I leave it in my car for shopping. Keeps important items cold until I get home.
    Mary B.
    Did you find this review helpful?
    1 out of 5 stars
    17 May, 2026
    originally posted on RTIC Outdoors
    Image

    Nice Lite & Rugged

    This cooler was a gift for my daughter. She loves it. It’s great.
    MICHAEL M.
    Did you find this review helpful?
    2 out of 5 stars
    17 May, 2026
    originally posted on RTIC Outdoors
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    Mother’s Day purchase

    The zipper came out of the track after about 3 uses. Unfortunately had to return. Ended up buying another 20 can hard cooler for my wife. Getting in a few days.
    David C.
    Did you find this review helpful?
    2 out of 5 stars
    16 May, 2026
    originally posted on RTIC Outdoors
    Image

    Not the one I'd prefer

    It doesn't hold ice like it says it would. And the zipper is not the best to have. I thought it was gonna be great, id like a different one.
    Austin H.
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on RTIC Outdoors
    Image

    Great cooler

    Great cooler. I've owned many coolers over the years and Rtic doesn't disappoint. My latest purchase was to give away
    Mark S.
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on RTIC Outdoors
    Image

    Great gift

    Ordered for a graduation gift. Added the monogram and still got it in 2 days. Yay!
    Pamela P.
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on RTIC Outdoors
    Image

    Holds everything

    Love this soft cooler. I got the largest size to ensure enough room and this is huge. Quality made and excellent value.
    ERIC H.
    Did you find this review helpful?
    2 out of 5 stars
    15 May, 2026
    originally posted on RTIC Outdoors
    Image

    RTIC 30 can Ultrasound-Soft Cooler

    This cooler keeps items cold. The zipper is very difficult to zip/unzip. I wish I had purchased the hard sided cooler.
    Debbie B.
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on RTIC Outdoors
    Image

    Best Bang For Your Buck

    Best cooler I have owned. Holds alot and keeps ice for along time at a great price. Buying another one they are so good
    Marty P.
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on RTIC Outdoors
    Image

    Looks good and well made product!

    Very study and nice looking. I highly recommend the 20 can cooler. It's the perfect size for travel, picnicking or an afternoon at the lake or in the river. I absolutely love these products!
    Troy M.
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on RTIC Outdoors
    Image

    RTIC is the best pick

    My drinks stay ice cold and I love the patriotic colors
    Rodney W.
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on RTIC Outdoors
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    Great for golf carts

    I bought this specifically for going out golfing. It kept ice all day in 80 degree weather and with being opened multiple times. The front zipper is only really big enough to slide a bottle opener in.
    Adam D.
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on RTIC Outdoors
    Image

    Ice bag already been using

    Ice bag already been using it. It does extremely well so far so good
    Ryan P.
    Did you find this review helpful?
    3 out of 5 stars
    14 May, 2026
    originally posted on RTIC Outdoors
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    Returned

    Everything about the cooler was fine except it was too hard to zip and unzip. That is why I returned it. But I am still waiting for my refund which seems to be taking a little long.
    Donna S.
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on RTIC Outdoors
    Image

    Looks great and it's practical.

    Looks great and it's practical. I've used it a few times without issues.
    Audrey C.
    Did you find this review helpful?
    4 out of 5 stars
    13 May, 2026
    originally posted on RTIC Outdoors
    Image

    Haven’t used yet. Love color.

    Haven’t used yet. Love color. Zipper is rough to open but I guess that’s what makes it waterproof
    Jodi H.
    Did you find this review helpful?
    4 out of 5 stars
    13 May, 2026
    originally posted on RTIC Outdoors
    Image

    Okay

    Retains ice > 24 hrs. Zipper is very difficult to open. Requires 2 hands. I purchased for trips in car. Can't open while driving because of Zipper. O/W worked well
    David R.
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on RTIC Outdoors
    Image

    Very nice

    This looks like a good cooler. Large but light weight
    Dennis T.
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on RTIC Outdoors
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    Mom's Day 2026

    My wife absolutely loved it!!! Personalized with two personalized cups, as well. . LLL
    jeff b.
    Did you find this review helpful?
    4 out of 5 stars
    11 May, 2026
    originally posted on RTIC Outdoors
    Image

    Have only owned a month

    Have only owned a month and used twice, but when pre-chilled, it holds ice and cold temp well for its size. Definitely needs a bigger front pocket for napkins or snacks, and it could use some loops or clips on the front or side webbing to help tie down on a boat or hitch basket, etc. Curious whether the bottom is rugged enough as it recommends to put a towel under it for hot surfaces? Will use it mostly for car/travel use, but bottom material could be more rugged. Have owned a Engel in the past, it held ice soo good, but it was a pain to load into the narrow top opening. The zipper failed after 3 years, and I wanted a bigger opening flip top. Have owned RTIC tote bags for years, have held up well, hoping this will too. Did enjoy the purchase special to get 2 free insulated drink containers at time of purchase.
    Randy C.
    Did you find this review helpful?

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