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School of Squeeze - by  Dan Tracy (Hardcover) - 1 of 1

School of Squeeze - by Dan Tracy (Hardcover)

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About this item

Highlights

  • Central Florida's Brown brothers took over their father's citrus processing plant long after the World War II hero built Florida Food Products, Inc. and helped lead Florida Citrus Mutual.
  • Author(s): Dan Tracy
  • 222 Pages
  • Business + Money Management, Decision-Making & Problem Solving

Description



About the Book



As young adults, two brothers left Florida to travel the world on the cheap. Those travels, together with some ingenuity, fed into the rebirth of a tired, old citrus company. School of Squeeze epitomizes the struggles facing America's agribusiness and how one family prevailed. Author Dan Tracy writes about the overhaul with journalistic flair.



Book Synopsis



Central Florida's Brown brothers took over their father's citrus processing plant long after the World War II hero built Florida Food Products, Inc. and helped lead Florida Citrus Mutual. At the time when Jerry and Tom Brown began working with the company, international competition had started to cut into profits. The once-successful company soon faced dim prospects. With revenues sagging and deals disappearing, the sibling team began a decades-long effort to reinvent the plant. They expanded business lines with aloe, carrots, beets, watermelon and celery processing. They even toyed with hair dye. By experimenting with new markets, marshaling researchers from the University of Florida and Iowa State and also pounding on doors, they began to turn around their family legacy. Their global approach to production, sourcing and sales led them to prized contracts. Ultimately, the pain of reinvention paid off for the Browns. Author Dan Tracy paints a portrait of a family rooted in agribusiness. His book, School of Squeeze, also underscores the values and courage of generations that have constantly rethought their circumstances to find new opportunities. Layered with photos, this fast reading book promises to inspire everyone from new employees and entrepreneurs to managers and consultants.



Dimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W) x .56 Inches (D)
Weight: .86 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 222
Genre: Business + Money Management
Sub-Genre: Decision-Making & Problem Solving
Publisher: Fifth Estate Media LLC
Format: Hardcover
Author: Dan Tracy
Language: English
Street Date: September 1, 2020
TCIN: 1007428227
UPC: 9781943307180
Item Number (DPCI): 247-50-1297
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.56 inches length x 5.5 inches width x 8.5 inches height
Estimated ship weight: 0.86 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

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