SmartSweets Sweet Fish, Soft and Chewy Candy - 1.8oz
$3.19 ($1.77/ounce)
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Guests are saying
Smart Sweets offers a delicious alternative to traditional candy, particularly for those seeking lower sugar options. Many guests appreciate the nostalgic flavors and improved texture, making them a favorite for guilt-free snacking. The plant-based ingredients and gluten-free nature cater to various dietary needs, while the fruity taste and soft chewiness enhance the overall experience. However, some guests express disappointment with the recent recipe changes, noting a decline in flavor and texture.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 1168 reviews
quality: 3.44 out of 5
taste: 3.5 out of 5
value: 3.38 out of 5
50% would recommend
8 recommendations
5 out of 5 stars
11 January, 2026
My fav
I’m not a candy type but i love Swedish fish and this allows me to have it guilt free and it taste good
1 reply from SmartSweets Support team - 9 days ago
I'm so happy to hear! It means the world to Kick Sugar, Keep Candy with you, Jazmin <3
5 out of 5 stars
11 January, 2026
originally posted on SmartSweets
Great Candy
Hands down better than Swedish Fish! Better taste better Quality. Kids love it too lol.
5 out of 5 stars
1 January, 2026
originally posted on SmartSweets
Sweet as Sugar - with no sugar!!!
[This review was collected as part of a promotion.] I started eating SmartSweets as a true substitute for traditional sugar candy, and I honestly did not expect it to work this well. The flavors I consistently reach for, especially Sweet Fish, as it completely satisfy my sweet tooth without the sugar spike or the aftermath that usually comes with regular candy. What sets SmartSweets apart for me is that they are sweetened without sugar alcohols, which makes a real difference. They taste clean, do not cause stomach issues, and still deliver that classic chewy and sour candy experience. Knowing they are plant based, made with thoughtfully chosen ingredients, and dramatically lower in sugar makes it easy to enjoy them regularly rather than feeling like it is a “cheat. ” I now use SmartSweets as my primary alternative whenever I am craving something sweet. They have become a reliable, enjoyable replacement rather than a compromise, and that is not something I have found with other low sugar or “better for you” candies. These are the rare products that actually do what they promise.
1 out of 5 stars
1 January, 2026
(no review title)
Target has Best By December 2024 products at their registers. No wonder I couldn’t eat these. Hard as rocks
1 reply from SmartSweets Support team - 9 days ago
I'm so sorry to hear your Sweet Fish were expired when purchased! That is absolutely not the experience we want you to have. We'd love to chat further and set you up with some fresh #KickSugar candy to enjoy! Please reach out to us via the following link: https://bit.ly/3srVQVM.
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
Super good
I’m obsessed with these. I don’t even love the OG candy these are meant to mimic but when I see these at the checkout I have to have them!
1 reply from SmartSweets Support team - 9 days ago
You're the sweetest! It means the world to Kick Sugar, Keep Candy with you :)
5 out of 5 stars
22 December, 2025
originally posted on SmartSweets
My fave!
[This review was collected as part of a promotion.] Sweet Fish is my absolute fave of all the Smart Sweet flavors. Love these! They do not taste like there is only 3 grams of sugar. So glad I found this brand as I have a sweet tooth and this is a much better choice.
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2025Verified purchase
YUM
So good. Just the best
3 out of 5 stars
Thumbs up graphic, would recommend
26 August, 2025Verified purchase
Sticky chew
These tasted ok but very sticky.
1 reply from SmartSweets Support team - 5 months ago
I'm so sorry to hear that your Sweet Fish were sticky - that is not the experience we want you to have! We'd love to learn more and set you up with some fresh SmartSweets to enjoy. Please reach out to us via the following link: https://bit.ly/3srVQVM
5 out of 5 stars
23 August, 2025
originally posted on SmartSweets
10/10
[This review was collected as part of a promotion.] These are yummy and there’s a perfect amount per package. Will definitely purchase again!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2025
No go
These were almost one year old and not edible.
1 reply from SmartSweets Support team - 5 months ago
I'm so sorry to hear your Sweet Fish were expired when purchased - that is absolutely not the experience we want you to have! We would love to set you up with some fresh #KickSugar candy to enjoy. Please reach out to us via the following link: https://bit.ly/3srVQVM
5 out of 5 stars
11 August, 2025
originally posted on SmartSweets
Really good
[This review was collected as part of a promotion.] My third favorite but still good. Deserves a variety pack
2 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2025
Gross
These do NOT taste good at all
1 reply from SmartSweets Support team - 5 months ago
I'm so sorry to hear your Sweet Fish weren't tasting right - that is absolutely not the experience we want you to have! We'd love to learn more and set you up with some fresh candy to enjoy. Please reach out to us via the following link: https://bit.ly/3srVQVM
5 out of 5 stars
6 August, 2025
originally posted on SmartSweets
Austin from Nebraska
[This review was collected as part of a promotion.] The Swedish fish are my fiance and I’s favorite night time treat. Keeping us on “our wedding diet” there may be plenty of fish in sea but smart sweets and my fiance are the only ones i chose for me.
3 out of 5 stars
31 July, 2025
originally posted on SmartSweets
Hooked on Smart Sweets in TN
[This review was collected as part of a promotion.] I was introduced to Smart Sweets by my Niece who is Vegan then shortly after found out I was a Celiac! Its always a great Story with Smart Sweets!
5 out of 5 stars
24 July, 2025
originally posted on SmartSweets
Improved!
[This review was collected as part of a promotion.] These used to be too chewy. The new recipe is great
5 out of 5 stars
23 July, 2025
originally posted on SmartSweets
Guilt free treats!
I was so glad to find a candy that actually tastes good without all the other junk! I will definitely be buying these for my kids (and myself!) moving forward instead of the sugar-filled alternatives.
5 out of 5 stars
22 July, 2025
originally posted on SmartSweets
Sweet Fish Review
10/10! Definitely feels like the healthier alternative. Very Good!!
5 out of 5 stars
22 July, 2025
originally posted on SmartSweets
My Favorite
[This review was collected as part of a promotion.] definitely my favorite, tastes just like the sugar ones
5 out of 5 stars
22 July, 2025
originally posted on SmartSweets
Kiddo loved it
It was something different in good way! I liked it
5 out of 5 stars
22 July, 2025
originally posted on SmartSweets
Sweet fix without the guilt
Almost identical taste to Swedish fish. I like that it’s softer and not as chewy. I like that it doesn’t stick to your teeth. I love the sugar content, and these are way better to give my kids.