Social Psychology: A Psychology of Human Being - by Andrew Black (Hardcover)

About the Book

The field that investigates the attitudes, personality, and behavior of individuals is social psychology. Social psychologists concentrate on the dynamics of interaction within various groups and social situations. Intrapersonal phenomena explored within this discipline include attitude, persuasion, social cognition, and self-concept. This book attempts to understand the critical aspects that fall under the discipline of social psychology and how such aspects have practical implications. It is compiled in such a manner, that it will provide in-depth knowledge about the theory and examples of social psychology. This textbook will serve as a reference to a broad spectrum of readers.

Book Synopsis

The field that investigates the attitudes, personality, and behavior of individuals is social psychology. Social psychologists concentrate on the dynamics of interaction within various groups and social situations. Intrapersonal phenomena explored within this discipline include attitude, persuasion, social cognition, and self-concept. This book attempts to understand the critical aspects that fall under the discipline of social psychology and how such aspects have practical implications. It is compiled in such a manner, that it will provide in-depth knowledge about the theory and examples of social psychology. This textbook will serve as a reference to a broad spectrum of readers.