Sony a7 III Mirrorless Full Frame Camera + 28-70mm Lens Kit ILCE-7M3K/B

The Sony a7 III packs some of the most advanced full-frame camera technology and features currently available into a high-performance body that is accessible to a wider spectrum of photographers and videographers, from enthusiast to pro. Every aspect of this remarkable camera has been refined for extraordinary full-frame image capture control and quality, from the image sensor and image processing system right down to the smallest operational details.The a7 III has been refined for extraordinary image capture control and quality from the next generation 24.2MP full-frame BSI image sensor and latest BIONZ X image processor, down to the smallest operational detail. Featuring 693 phase AF points with up to 10fps continuous shooting 4K HDR video and the longest battery life of any mirrorless camera to date - the a7 III has everything you need. Product Details Advanced 24.2MP Back-Illuminated 35mm Full-frame Image Sensor 15-stop dynamic range, 14-bit uncompressed RAW, ISO 50 to 204,800 Up to 10fps Silent or Mechanical Shutter with AE/AF tracking 693 phase-detection / 425 contrast AF points w/ 93% image coverage Eye-AF with AF-C; Direct AF point 4-way multi-selector; touch AF High Resolution 4K HDR Movie Shooting w/ full pixel readout, no pixel binning or crop The longest rated battery life of any Mirrorless camera at up to 710 images on a full charge Secure and versatile dual media slots (UHS-II SD Card compatible) 5-axis in-body image stabilization, 5-step shutter speed advantage SuperSpeed USB Type-C (USB 3.1 Gen 1 compatible) and Micro USB Sony FE 28-70 mm F3.5-5.6 OSS Standard Zoom Lens: Lightweight, compact 35 mm Full Frame standard zoom lens Built-in Optical SteadyShot image stabilization 7-blade circular aperture for beautiful defocusing Dust and moisture-resistant design Aperture (Max.): f/3.5-5.6, Aperture (Min.): f/22-3 Discover the beauty of close up shooting FocalGain control of expressive freedom With outstanding imaging capability and high-speed performance contained in a compact body, the a7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like. Image quality evolves Rendering scenes in realistic detail A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera. Newly developed sensor, evolved image processor The latest technology achieves stunning processing speed The newly developed 24.2MP back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the a7 II. This results in high sensitivity with low-noise performance and wide 15-stop dynamic range. It also has the ability to output 14 bit RAW format even when shooting in silent or continuous mode. Nothing less than spectacular images. Back-illuminated full-frame sensor | Higher sensitivity and readout speed The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture. Reducing noise in high-resolution images | Up to 1.5-stop improvement in image quality Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration. Subtle gradation from shadow to highlight | Dynamic range of up to approx. 15 stops Approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. Faithful color reproduction | More accurate color reproduction straight out of the camera Color reproduction performance is dramatically enhanced, giving subjects that you capture more natural color that is faithful to how the colors look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result. Steadier shots with 5-axis stabilization The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance. 14-bit RAW output for rich gradations For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode. 4D FOCUS: Steadfast tracking Enhanced AF tracking for swiftly moving subjects The AF performance inherited from the a9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments. Reliable AF down to EV-3 brightness Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes. Focal-plane phase-detection AF supports A-mount lenses 693-point focal-plane phase-detection AF not only covers a wide area and responds instantly-it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.