Start-up Factory - by Joost Minnaar & Pim de Morree (Paperback)

Book Synopsis

Start-up Factory chronicles one of the boldest business transformations ever: the audacious strategies of a company that has thrown traditional management out the window. The result is an entrepreneurial nexus that is as organic as a neural network, and as nimble as the most dynamic start-up.

Haier, the world's largest manufacturer of home appliances, has continually reinvented itself by busting bureaucracy and shunning top-down management. Its CEO, Zhang Ruimin, envisioned and unleashed - the potential of 80,000 highly motivated employees.

In Start-up Factory the authors draw on years of painstaking research to describe the birth and evolution of Hair's RenDanHeYi model. They explain how it is being implemented in companies the world over. Packed with operational success stories, Start-up Factory lays out the fundamentals, and shows how any organisation can benefit from RenDanHeyi.

Review Quotes

"A delightful book, which has managed to make a complex, and often confusing, story easily understandable."

- Bill Fischer, Senior Lecturer at MIT Sloan School of Management; Author of Reinventing Giants

"This is the best management book I've read in our current era."

- James F. Moore, Author of The Death of Competition

"This is a must-read for every business to get inspired, learn and develop your organisation's future way of working by common principles of user-centricity, decentralisation, and focus on humans!"

- Jochen Goeser, Expertise Owner People & Culture at Bosch Power Tools; Member of Corporate Rebels Academy Community

''This book provides a direct window into how Haier operates; well thought-out, clear, direct, and full of humorous moments that we have come to expect from Corporate Rebels. It's a fun read, and a book you will be thinking about long after you finish the last page. For anyone who believes bureaucracy is something that is unavoidable in a large company, this is for you!''

- Meghan Kirkland, Talent & Org Design Specialist; Member of Corporate Rebels Academy Community

"I have visited Haier HQ many times, spent time talking with its managers and leaders worldwide, and been to a number of its production sites, but still I have always struggled to make sense of the scale and scope of Haier's innovations in management. Start-up Factory provides the answers. It is as inspirational as it is practical. Managers should read it and then re-think everything they and their organisations do."

- Stuart Crainer, Cofounder at Thinkers50; Member of Corporate Rebels Academy Community

"Start-up Factory is a well-researched, accessible, and detailed book that effectively captures both the spirit and method of Rendanheyi, and will surely inspire corporate leaders to give serious thought to following Haier's pioneering lead."

- Danah Zohar, Visiting Professor at Chinese Academy of Art School; Author of Zero Distance

"This book is a shining example of what students studying management should absorb and what management in traditional companies should adopt."

- Nand Kishore Chaudhary, Founder, Chairman and Managing Director at Jaipur Rugs; Member of Corporate Rebels Academy Community

"Must-read for CEOs: it's not about you! It's all about the customers and employees!"

- Willie Lagraauw, Founder at Will-b Different; Member of Corporate Rebels Academy Community

"Finally, the book we have all been waiting for! An exceptionally well-written, detailed breakdown of how you can make this happen."

- Scott Newton, Managing Partner at Thinking Dimensions; Member of Corporate Rebels Academy Community