Starting from Scratch - by Osnat Benari (Paperback)

About the Book

Mergers. Layoffs. Management shifts.

They're unavoidable in today's working world. But major change doesn't have to derail your career, let alone your life. In fact, if you know how to handle these inevitable bumps in the road, you can find incredible opportunities for growth hiding behind the uncertainty. This book will show you how.

Guiding you step by step through the process of starting from scratch, this book is a toolkit, packed with everything you need to make change work for you. You'll learn how to grow your knowledge, build your resilience, connect with the right kind of support, recognize when change is coming, design your role model, step into her shoes, and manage your mental health along the way.

Book Synopsis

Mergers. Layoffs. Management shifts.

They're unavoidable in today's working world. But major change doesn't have to derail your career, let alone your life. In fact, if you know how to handle these inevitable bumps in the road, you can find incredible opportunities for growth hiding behind the uncertainty. This book will show you how.

Guiding you step by step through the process of starting from scratch, this book is a toolkit, packed with everything you need to make change work for you. You'll learn how to grow your knowledge, build your resilience, connect with the right kind of support, recognize when change is coming, design your role model, step into her shoes, and manage your mental health along the way.

Review Quotes

"Starting from Scratch mobilizes Osnat's contagious energy to develop and articulate a proven strategy to restarting your career. This eye-opening, common-sense, and engaging read weaves the perfect balance of managing change and maintaining your mental health."
--Christopher Schembra
USA Today's "Gratitude Guru" and author, Gratitude through Hard Times

"With the dizzying pace of innovation and the convergence of industries, you may have no choice but to reinvent yourself repeatedly throughout your lifetime. Starting From Scratch combines storytelling with the fundamentals required to open doors and pursue the unexpected."
--Lisa Gable
Former US Ambassador and award-winning author, Turnaround: How to Change Course When Things Are Going South

"Starting From Scratch provides practical advice that can help you cultivate the resilience essential for navigating the treacherous seas of change. Osnat Benari has written an accessible and insightful book for these challenging times."
--Tal Ben-Shahar
Best-selling author and cofounder, Happiness Studies Academy

"As a fifty-eight-year-old woman who has started from scratch too many times to count, I discovered that Starting from Scratch explains what I had yet to put my finger on. 'Scratch' for me came from an awful divorce, job loss, moves, and the start of my business. Osnat's uncanny ability to create a system to empower the start-from-scratch process is raw, real, and relevant no matter where you are for the life changes we choose -- and those we don't. Read this!"
--Loren Greiff
President, PortfolioRocket

"Starting over can be a very scary process; nevertheless, it's part of life. Osnat Benari takes all of us who are sometimes trapped in lives we don't belong anymore by the hand and leads us into a better future that helps us find and reinvent ourselves again and again. Starting from Scratch is as much a practical guide as it is an inspiration."
--Darja Gutnick
Cofounder and CEO at Bunch ( Business Punk Watchlist 2021), rebel psychologist (Forbes), and podcast host (Teams at Work)

"No matter who you are or how expert you are in your field, everyone starts over at some point. It could be a job, a project, a relationship--things change because humans change. Osnat Benari wonderfully articulates how to best manage these evolutions by integrating skills she learned in business as a product developer with psychology-based learnings that deepen the human skills we need to adapt. Topics like building your own board of directors, challenging mindset, and building resilience are all covered to grow forward with grace, clarity, and optimism. A must-read for anyone who is in the midst of change."
--Bobbi Wegner
PsyD Lecturer in Psychology at Harvard, founder and CEO of Groops, author

About the Author

OSNAT BENARI is a product creator and an active mentor for startups and professionals. She consults on leadership, product and strategy at DragonCanFly, a product, strategy, and creative agency. Previously, she was at Diligent as the Senior Vice President of Product Management and was on the founding team of WeWork Labs building its physical and digital experiences. Osnat spent her 20+ years in various product roles, including leading product partnerships for BBG Ventures as well as the product and innovation groups for Verizon, AOL Video, and Studios. She serves on the Advisory Board for Audioburst, on CS at Hunter College in NYC and is an advocate of resilience and mental health in the workplace. Her first book, Starting from Scratch, is now available online and at bookstores.