Step Into the Metaverse - by Mark Van Rijmenam (Paperback)

About the Book

In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies.

Book Synopsis

An incisive glimpse into the future of the internet

In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet.

In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers:

• Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives.
• Explorations of the enormous--and largely untapped--potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate.
• Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law.

A fascinating read you won't be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

From the Back Cover

Praise for Step into the METAVERSE

In Step into the Metaverse, Mark van Rijmenam takes a comprehensive view of the converging forces that will fuse and someday become a future paradigm for human growth, prosperity and existence. That is, unless we f* it up."

--John Gaeta, Creator, Inventor, Executive

"Van Rijmenam provides an extensive exploration of the metaverse. He surfaces timely questions of ethics and sovereignty. At this moment, while our next digital reality is still being constructed, this discussion is critical."

--Tiffany Xingyu Wang, President & Co-Founder, Oasis Consortium

"A comprehensive tour of vital contemporary metaverse discussions!"

--Neil Trevett, President, The Khronos Group

"Dr. Mark van Rijmenam does a masterful job sharing a promising vision of the nascent metaverse while also being pragmatic about the challenges and gaps in existing solutions."

--Alec Lazarescu, Founder, VerseTech Metaverse

"The next chapter of human existence is being formed right now, and as you 'step into the metaverse' you'll fully understand the power of the convergence of technology, consumer trends, brands and reinvention of personal self expression."

--Justin W. Hochberg, CEO & Founder, Virtual Brand Group

An insightful and eye-opening peek into the future of the internet

Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy is a startlingly incisive and thought-provoking exploration of how the digital world, as we know it, will fundamentally change as the metaverse comes into its own. Poised to impact the everyday experiences of people, companies, and societies around the world, the metaverse offers us the opportunity to be who we want to be and where we want to be, all at a moment's notice. A fascinating read you won't be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

About the Author

Mark van Rijmenam, PhD, is The Digital Speaker. He is a future tech strategist who thinks about how emerging technologies change organisations, society and the metaverse. Van Rijmenam is an international keynote speaker, 4x author and entrepreneur.