Successful Online Start-Ups for Dummies - by Stefan Korn (Paperback)

Book Synopsis

The how-to guide to starting, funding, running, and exiting a successful online business in less than three months

Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable business, maintaining cash flow, hiring a staff, and much more. The task can seem daunting, but Successful Online Start-Ups For Dummies is here to help, showing prospective entrepreneurs how to develop a sound business plan, set up a proper company structure, and attract investment/funding in less than three months.

Many entrepreneurs have a great idea and the technical know-how to get a website up and running, but forget that it's a business that requires capital, management and continual growth. Successful Online Start-Ups For Dummies teaches new start-ups how to get "investment ready" and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running--or how to turn it over quickly and profitably so they can move onto their next start-up or retire.

• Gives budding entrepreneurs everything they need to build and sell a profitable online business
• Topics covered include "bootstrapping," common mistakes and missed opportunities at every step of the start-up business cycle, achieving rapid but sustainable growth, attracting the attention of investors and mentors, market validation, and much more
• Includes content specially tailored for readers in Australia and New Zealand, including details on all the major incubator events and start-up workshops in both countries

A great idea isn't enough to achieve real business success, making Successful Online Start-Ups For Dummies the potential difference between personal financial disaster and a comfortable early retirement.

From the Back Cover

Make your online start-up business a success!

Thriving online enterprises take more than just a good idea. Successful Online Start-Ups For Dummies helps you put together a sound plan for your venture, set up a strong company structure, and attract the right funding for your online start-up. Whether you're already in the game or at the think tank phase, this book provides specific know-how to make your online business successful and get your company investment ready.

• Accelerate your product research and validation -- build your product wisely and get ready for your launch date
• Understand what it takes to find a killer idea -- identify a viable market for your products and test customer preferences
• Measure your progress -- track your performance indicators and overall growth
• Know what investors are looking for -- attract capital at seed and growth stage
• Include exit options in your strategy -- discover how to keep adding value to your business for a larger return upon sale

Open the book and find:

• Guidelines for creating a one-page business plan
• Tips on how to avoid common mistakes
• Advice on company finance and governance
• Ideas to help grow your start-up and turn a profit
• How and when to expand into other markets
• Plenty of useful templates and case studies

Learn to:

• Launch your online start-up
• Attract the right backers
• Grow your business strategically
• Know where to go for support and advice

About the Author

Stefan Korn is an internet entrepreneur and co-founder of WebFund--a successful private investment firm for online start-ups. WebFund runs an accelerator program that trains web entrepreneurs and helps them get their start-ups in the best position to pitch to investors within three months.