Survival Is Not Enough - by Seth Godin (Paperback)

About the Book

Bestselling author and marketing guru Godin zooms forward with this revolutionary new way to manage companies and thrive during times of change.

Book Synopsis

You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.
Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evolves and ultimately attracts people who drive it to evolve even faster.
In up or down markets, for companies in any industry, embrace the organic approach detailed in Survival Is Not Enough and you will always outperform the competition.
Here's practical advice on how to make the chaos we all must deal with an asset, not a threat.

Review Quotes

Tom Peters Seth Godin, one of the world's most original thinkers, offers us a manifesto for change and growth. A landmark effort, equally valuable for individuals and enterprises.

About the Author

Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing--the first book ever published on how to do business online--as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.