$12.39 sale price when purchased online
$18.99 list price
Target Online store #3991
About this item
Highlights
- Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon.
- Great Lakes Book Awards (General) 2001 1st Winner
- Author(s): Bill Vlasic & Bradley A Stertz
- 432 Pages
- Business + Money Management, Corporate & Business History
Description
About the Book
Vlasic and Stertz of "The Detroit News" reveal the inside story of the Daimler/Chrysler merger and report on the perils of going global. Updated with a new Epilogue.Book Synopsis
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
Review Quotes
"An excellent book."--"Washington Post"A fascinating, page-turning read."--Larry King, "USA Today"Superb."--"Newsweek"Filled with new information and gives a masterful portrait of all involved."--"Barron's
Dimensions (Overall): 8.08 Inches (H) x 5.34 Inches (W) x .99 Inches (D)
Weight: .79 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Corporate & Business History
Genre: Business + Money Management
Number of Pages: 432
Publisher: Harper Paperbacks
Format: Paperback
Author: Bill Vlasic & Bradley A Stertz
Language: English
Street Date: June 19, 2001
TCIN: 85117661
UPC: 9780060934484
Item Number (DPCI): 247-53-1846
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.99 inches length x 5.34 inches width x 8.08 inches height
Estimated ship weight: 0.79 pounds
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