Tame Your Tiger - by Catherine Erdly (Paperback)

About the Book

Everything you need to know about making your small business work for you - discover the big-business secrets behind boosting profits, growing sales, and managing costs.

Book Synopsis

Does your product business feel unpredictable, slightly terrifying, and hungry for money?
If so, you're not alone.

Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.

But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow.

Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line.

In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.

From the Back Cover

Does your product business feel unpredictable, slightly terrifying, and hungry for money?

If so, you're not alone.

Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.

But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow.

Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line.

In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.

Review Quotes

Fantastic book. Well written, easy to understand and a powerful tool and insight to how to help your business not only survive but to succeed and grow.

If you are into product business, specifically a beginner or a small business owner, this book has life changing potential...For me this has been a true gift, I have been searching for so long for this kind of information, and in such an encompassing way. I will recommend this to any small business owner who handles stock, it is that important.

It's vital that you product-based business owners take advice that's relevant for you, and boy does Catherine know her stuff about the daily challenges of running profitable product-based businesses.

About the Author

Catherine Erdly is an award-winning small business retail expert, podcast host, speaker and writer, recently named one of the top 100 retail influencers in the world by Rethink Retail. She has over two decades experience in the retail industry, including 17 years managing budgets up to £400 million for some of the largest names in the high street in the UK and USA.