Technology-Led Tourism - by Shaon Talukder

About the Book

Understand the transformative impact of data and artificial intelligence on the global travel and tourism industry and how to leverage these innovations within travel businesses

Book Synopsis

Implement AI strategies to optimise performance and deliver stronger customer experiences in tourism.

Technology-Led Tourism is a practical guide for managers, department heads and industry professionals who want to develop credible strategies for applying AI across the travel sector. It bridges the gap between technology and tourism, offering frameworks you can implement to enhance both operational efficiency and guest engagement.

Written by Shaon Talukder, this book draws on detailed real-world examples from Expedia, Amadeus, Delta Airlines and Airbnb to show how AI principles are already reshaping travel. With insights from adjacent industries such as finance and media, it highlights proven approaches that tourism professionals can adapt to stay competitive.

You'll learn how to:
- Apply AI frameworks to optimize operations and decision-making
- Develop data foundations that enable scalable, reliable innovation
- Implement principles from other industries to strengthen strategy
- Build credibility by applying actionable tools to your own context
- Translate AI opportunities into measurable career and business impact

With clear models, real-world examples, and actionable guidance, Technology-Led Tourism equips mid- to senior-career professionals to implement strategies that not only improve performance but also elevate their role as informed, forward-looking leaders in the industry.

Themes include: AI in tourism, travel strategy, data frameworks, operational efficiency, customer experience, innovation adoption

About the Author

Shaon Talukder is the Founder and CEO of multi-award-winning travel social media platform, Geotourist. He was recently named by Entrepreneur.com magazine in their Top 10 Global Travel Disruptors, and he is the Director of The Tourism Society and Chair of National Council for the Tourism Management Institute. Based in London, UK, he is a change-maker leading a diverse team that spans the globe and continues to push the boundaries of experiential and data-led tourism.