Technology-Led Tourism - by Shaon Talukder (Paperback)

About the Book

Understand the transformative impact of data and artificial intelligence on the global travel and tourism industry and how to leverage these innovations within travel businesses

Book Synopsis

Implement AI strategies to optimize performance and deliver stronger customer experiences in tourism.

Technology-Led Tourism is a practical guide for managers, department heads and industry professionals who want to develop credible strategies for applying AI across the travel sector. It bridges the gap between technology and tourism, offering frameworks you can implement to enhance both operational efficiency and guest engagement.

Written by Shaon Talukder, this book draws on detailed real-world examples from Expedia, Amadeus, Delta Airlines and Airbnb to show how AI principles are already reshaping travel. With insights from adjacent industries such as finance and media, it highlights proven approaches that tourism professionals can adapt to stay competitive.

You'll learn how to:
- Apply AI frameworks to optimize operations and decision-making
- Develop data foundations that enable scalable, reliable innovation
- Implement principles from other industries to strengthen strategy
- Build credibility by applying actionable tools to your own context
- Translate AI opportunities into measurable career and business impact

With clear models, real-world examples, and actionable guidance, Technology-Led Tourism equips mid- to senior-career professionals to implement strategies that not only improve performance but also elevate their role as informed, forward-looking leaders in the industry.

Themes include: AI in tourism, travel strategy, data frameworks, operational efficiency, customer experience, innovation adoption

Review Quotes

"Shaon Talukder offers a bold new take on travel in the age of data and AI. Through frameworks such as the Large Journey Model (LJM), he reframes AI-orchestrated end-to-end journeys. He gives the industry genuinely new lenses and meaningful metrics to understand the future of travel."-- "Esra Calvert, Harvard Business Analytics Program"

"Shoan Talukder's book offers a definitive guide to navigating this technology landscape. This book brilliantly demonstrates how the most advanced technology can, paradoxically, free us to experience the world more deeply. It is a vital read for the future of the industry, written by a pioneer who has truly built at the cutting edge."-- "Joshua Ryan-Saha, Director, Edinburgh Future Institute, Tourism, Edinburgh University"

"In Technology-Led Tourism, Shaon Talukder builds a compelling case for AI as the vehicle from extractive to regenerative travel - seamless journeys, an end to overtourism, greater equity for communities. Full of warmth and inspiration, and not shying away from the ethics, it's essential reading for anyone in travel and tourism looking to navigate the pros and cons of AI, data and automation without losing the human touch."-- "Caroline Bremner, Author of Future-Proofing Travel: How to Create a Resilient and Sustainable Industry"

"In a fast paced, ever-changing world, this is your opportunity to learn about the integration of AI into the travel industry and consider the challenges which have been overcome and still lie ahead, from an industry professional - someone who has walked the path and taken those steps to be able to tell this story."-- "Natalie Semley, Associate Professor of Tourism and Destination Management, Falmouth University"

"This is essential reading for anyone who travels. Shaon Talukder combines penetrating insider insights into how the world of travel is rapidly morphing into a seamless flow thanks to "super-agents" and "super apps" with concise, user-friendly explanations and illustrations. If you don't read this, you are out of the loop! "-- "Rajan Datar, BBC Travel Presenter & Award-Winning Journalist"

"Through a profound understanding of industry and data, Shaon has single-handedly written the tourism super cluster framework. This isn't another AI book, but the architecture and framework that will define attribution, communication and AI modelling in the tourism industry. Models applicable to any professional in destination management or advertisement today, with clear centricity around the profound human experience of the traveller."-- "Afonso Rebelo De Sousa, Founder, Saint Brand"

About the Author

Shaon Talukder is the Founder and CEO of multi-award-winning travel social media platform, Geotourist. He was recently named by Entrepreneur.com magazine in their Top 10 Global Travel Disruptors, and he is the Director of The Tourism Society and Chair of National Council for the Tourism Management Institute. Based in London, UK, he is a change-maker leading a diverse team that spans the globe and continues to push the boundaries of experiential and data-led tourism.