Technology Transfer - by A Coskun Samli (Hardcover)

About the Book

This book identifies the factors--geographic, economic, cultural, and technical--that must be considered if technology transfer is to be effective. Samli and his contributors emphasize cultural barriers as the greatest challenge to a successful transfer. They advance an all important principle, that of congruence among the sender, the technology, and the receiver. Among the questions the book answers are: What sender strategies are most successful in technology transfer? What technologies should have higher priorities and how should these be established? What are the cultural barriers to technology transfer? What are the institutional instruments of technology transfer and how do they proceed in transfer activities? How should the process of technology transfer and its aftermath be monitored? Sixteen essays, written by scientists, economists, and marketing specialists, answer each of these and many other questions about technology transfer.

Book Synopsis

This book identifies the factors--geographic, economic, cultural, and technical--that must be considered if technology transfer is to be effective. Samli and his contributors emphasize cultural barriers as the greatest challenge to a successful transfer. They advance an all important principle, that of congruence among the sender, the technology, and the receiver. Among the questions the book answers are: What sender strategies are most successful in technology transfer? What technologies should have higher priorities and how should these be established? What are the cultural barriers to technology transfer? What are the institutional instruments of technology transfer and how do they proceed in transfer activities? How should the process of technology transfer and its aftermath be monitored? Sixteen essays, written by scientists, economists, and marketing specialists, answer each of these and many other questions about technology transfer.

Review Quotes

?Marketing and the Quality-of-Life Interface is an important contribution to the macro segment marketing discipline. It is highly germane reading for doctoral seminars in the area.?-JAMS

?The decline of US technological superiority and the recent successes of a number of developing nations in global trade has led many scholars to examine the phenomenon of technology transfer. Samli, a marketing professional, attempts to provide a marketing perspective to the study of international technology transfer. He emphasizes the unique role marketing plays in the international transfer of technology. The main theme of the book is that technology transfer is the "best alternative in the attempt to break the vicious cycle of economic underdevelopment." Issues related to the cultural, geographic, economic, and technical aspects of international technonlogy transfer are examined from a managerial perspective, rather than from the more traditional macro perspective...Papers on technology transfer to Eastern Europe, within Eastern Europe, China, the Middle East, and Southeast Asia offer spcific and valuable insights in addition to the general discussions provided in other papers....?-CHOICE

"Marketing and the Quality-of-Life Interface is an important contribution to the macro segment marketing discipline. It is highly germane reading for doctoral seminars in the area."-JAMS

"The decline of US technological superiority and the recent successes of a number of developing nations in global trade has led many scholars to examine the phenomenon of technology transfer. Samli, a marketing professional, attempts to provide a marketing perspective to the study of international technology transfer. He emphasizes the unique role marketing plays in the international transfer of technology. The main theme of the book is that technology transfer is the "best alternative in the attempt to break the vicious cycle of economic underdevelopment." Issues related to the cultural, geographic, economic, and technical aspects of international technonlogy transfer are examined from a managerial perspective, rather than from the more traditional macro perspective...Papers on technology transfer to Eastern Europe, within Eastern Europe, China, the Middle East, and Southeast Asia offer spcific and valuable insights in addition to the general discussions provided in other papers...."-CHOICE

About the Author

mli /f A. /i Coskun /r ed.