The 100 Trillion Dollar Wealth Transfer - by Ken Costa (Paperback)

About the Book

Book Synopsis

'A thought-provoking read.' -- Financial Times

'Everybody in finance and wealth management should read this book - as soon as possible.' -- Alec Marsh, Spear's Magazine

An insider's look into how Generation Z's focus on ethics, climate change and purpose will change capitalism forever.

In the next ten years there will be an unprecedented wealth transfer from the so-called 'baby boomer' generation to the young. Never before will so much money - in housing, land, stocks and cash - be shifted so suddenly from one generation to the next, and never before does the next generation feel so differently about the future of the planet.

As an investor in this new generation Ken Costa shows how environmental concerns and anxiety about equality and diversity are more than mere slogans; they are driving the future of the markets. So many issues stem from the financial gap between age groups - from cancel culture and fears about wokeness, to Generation Rent, protest movements and re-evaluations of history around subjects such as empire. Costa shows how we can build a more inclusive, purposeful capitalism, shifting focus away from the individual and more towards collaboration, compassion and community.

This book shows us what the future of capitalism looks like, and demonstrates how boomers must work with the inspiring young, who see their mission not just to increase value for shareholders, but also to save the planet.

Review Quotes

"A valuable exploration of the topic and a thought-provoking read." --Financial Times

"Everybody in finance and wealth management should read this book - as soon as possible." --Alec Marsh, Contributing Editor, Spear's Magazine

"Ken Costa's provocative and hope-filled book is for anyone who wants a more inclusive capitalism." --Paul Polman, former CEO of Unilever, business leader, campaigner, co-author of Net Positive

"Costa indicates a sustainable path towards a new form of capitalism, one in which the old and younger generations work in partnership, sharing knowledge and learning from each other, to save our planet." --Hugh Evans, co-founder and CEO of Global Citizen

"I wholeheartedly recommend this book as a razor-sharp yet compassionate attempt to resolve the clash of generations." --Professor Martin Elliott, Provost, Gresham College

"An illuminating and prophetic exploration." --John C. Maxwell - NYT Best Selling Author, Leadership Expert and Coach

"A gripping and insightful testimony of how intergenerational harmony and wisdom is essential for a thriving world." --Rick Warren - author of the New York Times international bestseller The Purpose Driven Life

"[Ken Costa] makes a convincing case on the need for a change in attitudes and working practices... The arguments considered in this book need to be taken seriously by business leaders, executives and managers." --MoneyWeek

""A generation without capital can never be capitalists." This quote from the book captures well the generation gap that lies at the heart of this timely book that also importantly sets out what can be done about it." --Linda Yueh, author of The Great Crashes: Lessons from Global Meltdowns and How To Prevent Them

"Ken's insights challenge us to realise the huge wealth shifts, value shifts, technology shifts, and age shifts before us as we face up to the enormous inter-generational transfers from Boomers to Zennials. This book helps us bridge these generational gaps. What really matters is 'CO', as we co-lead our co-llectives to co-create generational trust towards a shared prosperity and destiny that spans generations." --Professor Michael Mainelli, Chairman, Z/Yen Group, and Sheriff of the City of London 2019-2021

About the Author