Father's Day GiftsGroceryClothing, Shoes & AccessoriesHomeOutdoor Living & GardenFurnitureKitchen & DiningElectronicsVideo GamesToysSports & OutdoorsMovies, Music & BooksBabyHousehold EssentialsBeautyUlta Beauty at TargetPersonal CareHealthPetsSchool & Office SuppliesCollegeArts, Crafts & SewingParty SuppliesLuggageGift IdeasGift CardsCharacter ShopBlack-Owned or Founded Brands at TargetTarget OpticalClearanceTarget New Arrivals Target Finds #TargetStylePrideLGBTQIA+ ShopBlack Beyond MeasureMás QueWomen-Owned Brands at TargetAsian-Owned Brands at Target Top DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores


The 30-Minute Vegan's Taste of the East - by Mark Reinfeld & Jennifer Murray (Paperback)

The 30-Minute Vegan's Taste of the East - by  Mark Reinfeld & Jennifer Murray (Paperback) - image 1 of 1
The 30-Minute Vegan's Taste of the East - by  Mark Reinfeld & Jennifer Murray (Paperback) - image 1 of 1
$11.79 sale price when purchased online
$21.99 list price

About this item


  • Noted vegans and vegetarians love Mark Reinfeld and Jennifer Murray's food.
  • About the Author: Award-winning vegan chef Mark Reinfeld is the creator of Vegan Fusion, a platform for plant-based, vegetarian, raw, and gluten-free cooking classes and recipes.
  • 304 Pages
  • Cooking + Food + Wine, Regional & Ethnic


About the Book

From the authors of "The 30-Minute Vegan" comes a collection of delectable and healthy recipes inspired by the cuisines of China, Japan, Korea, India, Thailand, and beyond.

Book Synopsis

Noted vegans and vegetarians love Mark Reinfeld and Jennifer Murray's food. Food Network host and author Ellie Krieger lauds their recipes as "delicious, exciting, healthful, [and] accessible for everyone," while Deborah Madison notes their "appealing recipes, good information about food and cooking in general [and] surprisingly realistic approaches to thirty-minute cooking." Now, Reinfeld and Murray turn their skillets to the East, featuring over 150 vegan versions of favorite cuisine from India, Thailand, China, and Japan. Taste of the East also offers inspired animal-free recipes from Indonesia, Nepal, Vietnam, Korea, Tibet, Iran, and Afghanistan.

Review Quotes

Library Journal, 6/25/10
"The vegan's answer to Rachael Ray and Mr. Food, this is recommended for anyone wishing to re-create their favorite Asian restaurant dishes without the meat."

Blogcritics, 6/29/10"For vegetarians who are ready to take the step to vegan and omnivores that would like to add animal-free dishes to their diet, The 30 Minute Vegan's Taste of the East offers an array of dishes that will make their experimentation easy. Vegans will find it is an excellent addition to their cookbook libraries." VegCooking Chef Spotlight"Mark Reinfeld is poised at the leading edge of contemporary vegan cooking."

The Hungry Vegan blog, 7/9/10
"Like accelerated culinary nirvana...Whether you want to impress your friends and family with your cooking prowess or you just enjoy eating great Asian cuisine, get yourself a copy of The 30 Minute Vegan's Taste of the East. It will inspire and delight you and awaken the creative culinary genius within you."

Portland Oregonian, 7/13/10

"Complete with at-a-glance cooking charts, key Asian pantry ingredients, all-new preparation techniques, and unique cooking tips, Taste of the East is a must-have addition to your cookbook shelf."

Chicago Vegan Restaurant Examiner, 8/19/10
"The recipes pop with bright flavors, like their Panang Curry and Tofu Tikka Masala and luscious textures, like the silky Mango Custard Pudding and Coconut Spinach Rice. Not only do the recipes emphasize fresh, healthy preparations, but they are a breeze to put together, most clocking in at thirty minutes or less with prep and cooking time included unless otherwise indicated...This cookbook is for anyone from the novice to the experienced home cook: anyone who loves the bold, satisfying aromas and flavors at the Indian buffet or wonders how much she could improve on the sesame tofu at the local Chinese restaurant should run out and get this gem of a cookbook. I've only had it for a few weeks and it has already found its way into my top ten cookbook rotation. Very impressive!"

January Magazine, 8/29/10

"Even non-vegans will enjoy these simple and well-described recipes for Madras Curry, Mu Shu Vegetables, Pad Thai, Wontons and more."

CurledUpWithAGoodBook.com, 9/6/10
"A new recipe book that will inspire you to cook...Will be useful for those wanting to try new flavors or improve their health through diet."

Midwest Book Review, September 2010"An extraordinary compilation of vegan dishes...The recipes' instructions are described at length in user-friendly detail. Simple cooking charts, suggested preparation techniques, cooking tips and more round out this excellent, easy-to-use addition to any vegan cookbook collection." Veganacious.com, 10/07/10"When time is limited and you want to try something new and Asian, reach for Mark Reinfeld and Jennifer Murray's wonderful cookbook. Whether you have experience with Asian cuisine or want to learn more about foods from the East, this is one you are sure to enjoy again and again."
White Pumpkin Seeds Blog, 10/07/10

"The kick of hot peppers, blends of exotic spices, and the crispness of fresh vegetables all await you inside the covers of this must-try cookbook."

San Francisco Book Review, October 2010
"A great way to introduce vegan cooking to your kitchen...The kick of hot peppers, blends of exotic spices, and the crispness of fresh vegetables await you inside the covers of this must-try cookbook."

"Mark and Jennifer are on the cutting edge of healthy dining. This is vegan cuisine at its finest."

Deborah Madison, author of Vegetarian Cooking for Everyone and Local Flavors
"Whether you are vegan or not, this is a very appealing collection of recipes. I know they're going to become part of my culinary life."

The Vegetarian, Winter 2010
"With wonderful recipes on every page, this book takes you on a culinary journey through India, China, and Japan imparting all you need to know to recreate the flavors of the east." Midwest Book Review, December 2010"An outstanding survey highly recommended for any culinary collection where vegan cooking is of interest."
ElevateDifference.com, 12/18/10

"There's a...'keep it simple' approach to Taste of the East. Murray and Reinfeld must have been thinking weeknight suppers with the 150 recipes they've assembled, which includes hearty noodle and rice bowls, Indian stews, Chinese stir fries and Southeast Asian fusion" The Hippo, 7/15/10"Aside from its veganness, Taste of the East also offers a nice little primer on the differences between the cuisines of Japan, China, Thailand and India...Vegan or not, if you're looking to expand into Asian cooking, Taste of the East can offer a good guide." Basil & Spice, 7/18/10"An excellent cookbook for cooking Asian food in less than 30 minutes...The acquisition would be perfect for dieters everywhere."
Leslie Loves Veggies Blog, 7/25/10

About the Author

Award-winning vegan chef Mark Reinfeld is the creator of Vegan Fusion, a platform for plant-based, vegetarian, raw, and gluten-free cooking classes and recipes. Reinfeld is the author of seven books, including the bestselling 30-Minute Vegan series, and offers food counseling services for companies like Google, Whole Foods, and Bon AppÃ(c)t Management. He is the 2017 inductee into the Vegetarian Hall of Fame.

Along with Reinfeld, Jennifer Murray is the coauthor of The 30-Minute Vegan and The Complete Idiot's Guide to Eating Raw. She teaches vegan cooking, baking, and raw food preparation classes internationally. They live in Kaua'i, Hawaii.

Dimensions (Overall): 9.05 Inches (H) x 6.89 Inches (W) x .8 Inches (D)
Weight: 1.12 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 304
Genre: Cooking + Food + Wine
Sub-Genre: Regional & Ethnic
Publisher: Da Capo Lifelong Books
Format: Paperback
Author: Mark Reinfeld & Jennifer Murray
Language: English
Street Date: July 6, 2010
TCIN: 77269479
UPC: 9780738213828
Item Number (DPCI): 247-53-7467
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.8 inches length x 6.89 inches width x 9.05 inches height
Estimated ship weight: 1.12 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Get top deals, latest trends, and more.

Privacy policy


About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus


Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services


Find a StoreClinicPharmacyOpticalMore In-Store Services


Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy