The B2B Sales Playbook - by Luigi Prestinenzi & David Fastuca (Hardcover)

Book Synopsis

Your relationship with selling is about to change.

You know sales is essential to your business. But you're nearly burned out from trying to meet your quota. Lately, you've begun wondering if sales is really your calling.

The problem isn't you. You're simply missing the fundamentals you need to succeed. That's why The B2B Sales Playbook is packed with strategies for closing deals across all sales sizes and sectors.

True selling is about crafting unique experiences and strengthening relationships. It's the magic that happens when a buyer and seller meaningfully connect.

The B2B Sales Playbook is a comprehensive operating system that gives you total control. Learn how to manage any sales journey from discovery to close. Explore the tools and frameworks you need to predictably grow your pipeline and revenue. Harness the enduring power of human connection in sales and discover the secrets of creating real change.

Review Quotes

Before I knew David and Luigi, I was struggling massively having gone from a main brand company to a cold sell. The two writers of this book took me under their wing without asking for anything in return. They practice what they preach in trying to help and see it as a relationship.

-Conor Bell, Mid-Market Growth Specialist at Hubspot.

Dave & Luigi have poured their heart, soul and experiences into this book. Sales OS has evolved into blueprint for success in the modern sales and marketing world.

As Luigi always tells me - education without application is merely entertainment, so as you read this book, do the work.

I promise, by the end, you'll see the world of sales and marketing through a new lens, and you might just find yourself picking a side in the great Dave vs. Luigi debate.

-Regan Barker, Head of Client Relationships and Sales Enablement.

This book serves as MUST-HAVE guide for B2B sales. In a time when integrity is often overlooked, Luigi and David's unwavering commitment to transparent, trust-based strategies is invaluable.

-Val Perea, Account Executive, LinkedIn (a Microsoft company).

The Sales Playbook goes beyond being a simple guide; it is a comprehensive playbook for ethical and effective salesmanship. Luigi and David's combined experience provides a clear roadmap for navigating the complexities of the sales process.

-Stuart Cook, Founding Partner of TWIYO.

I've known Luigi and David for many years, I've always been impressed by their deep understanding, energy and passion for solving people's problems with and through sales, delivered in the right way. Their approach to understanding the buyer and meeting their needs resonates with my own experiences.

-Bryan Williams, Founder, Hockey Stick Advisory.