Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
The Believing Brain - by  Michael Shermer (Paperback) - 1 of 1

The Believing Brain - by Michael Shermer (Paperback)

$17.89Save $9.10 (34% off)

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

About this item

Highlights

  • The Believing Brain is bestselling author Michael Shermer's comprehensive and provocative theory on how beliefs are born, formed, reinforced, challenged, changed, and extinguished Synthesizing thirty years of research, psychologist and science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world.
  • About the Author: MICHAEL SHERMER is the author of Why People Believe Weird Things, The Science of Good and Evil, and eight other books on the evolution of human beliefs and behavior.
  • 400 Pages
  • Science, Cognitive Science

Description



About the Book



In this work synthesizing 30 years of research, psychologist, historian of science, and the world's best-known skeptic Shermer upends the traditional thinking about how humans form beliefs about the world.



Book Synopsis



The Believing Brain is bestselling author Michael Shermer's comprehensive and provocative theory on how beliefs are born, formed, reinforced, challenged, changed, and extinguished

Synthesizing thirty years of research, psychologist and science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed the brain begins to look for and find confirmatory evidence in support of those beliefs, accelerating the process of reinforcing them, and round and round the process goes in a positive-feedback loop.

In The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. And ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our beliefs match reality.



Review Quotes




"Michael Shermer has long been one of our most committed champions of scientific thinking in the face of popular delusion. In The Believing Brain, he has written a wonderfully lucid, accessible, and wide-ranging account of the boundary between justified and unjustified belief. We have all fallen more deeply in his debt." --Sam Harris, author of the New York Times bestsellers The Moral Landscape, Letter to a Christian Nation, and The End of Faith.

"The physicist Richard Feynman once said that the easiest person to fool is yourself, and as a result he argued that as a scientist one has to be especially careful to try and find out not only what is right about one's theories, but what might also be wrong with them. If we all followed this maxim of skepticism in everyday life, the world would probably be a better place. But we don't. In this book Michael Shermer lucidly describes why and how we are hard wired to 'want to believe'. With a narrative that gently flows from the personal to the profound, Shermer shares what he has learned after spending a lifetime pondering the relationship between beliefs and reality, and how to be prepared to tell the difference between the two." --Lawrence M. Krauss, Foundation Professor and Director of the Origins Project at Arizona State University and author of The Physics of Star Trek, Quantum Man and A Universe from Nothing

"Michael Shermer has long been one of the world's deepest thinkers when it comes to explaining where our beliefs come from, and he brings it all together in this important, engaging, and ambitious book. Shermer knows all the science, he tells great stories, he is funny, and he is fearless, delving into hot-button topics like 9-11 Truthers, life after death, capitalism, Barack Obama, Sarah Palin, and the existence of God. This is an entertaining and thoughtful exploration of the beliefs that shape our lives." --Paul Bloom, author of How Pleasure Works

"The Believing Brain is a tour de force integrating neuroscience and the social sciences to explain how irrational beliefs are formed and reinforced, while leaving us confident our ideas are valid. This is a must read for everyone who wonders why religious and political beliefs are so rigid and polarized--or why the other side is always wrong, but somehow doesn't see it." --Dr. Leonard Mlodinow, physicist and author of The Drunkard's Walk and The Grand Design (with Stephen Hawking)

"We might think that we learn how the world works, because we take the time to observe and understand it. Shermer says that's just not so. We just believe things, and then make our world fit our perceptions. Believe me; you don't have to take my word for it. Just try clearing some space in your own Believing Brain." --Bill Nye, the Science Guy (c), Executive Director of The Planetary Society

"The Believing Brain is a fascinating account of the origins of all manner of beliefs, replete with cutting edge evidence from the best scientific research, packed with nuggets of truths and then for good measure, studded with real world examples to deliver to the reader, a very personable, engaging and ultimately, convincing set of explanations for why we believe." --Professor Bruce Hood, Chair of Developmental Psychology, Bristol University and author of Supersense: Why We Believe in the Unbelievable




About the Author



MICHAEL SHERMER is the author of Why People Believe Weird Things, The Science of Good and Evil, and eight other books on the evolution of human beliefs and behavior. He is the founding publisher of Skeptic magazine, the editor of Skeptic.com, a monthly columnist for Scientific American, and an adjunct professor at Claremont Graduate University. He lives in Southern California.

Dimensions (Overall): 8.25 Inches (H) x 5.53 Inches (W) x 1.06 Inches (D)
Weight: .75 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 400
Genre: Science
Sub-Genre: Cognitive Science
Publisher: St. Martin's Griffin
Format: Paperback
Author: Michael Shermer
Language: English
Street Date: August 7, 2012
TCIN: 1006743154
UPC: 9781250008800
Item Number (DPCI): 247-10-7470
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.06 inches length x 5.53 inches width x 8.25 inches height
Estimated ship weight: 0.75 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How does the author support his arguments?

submitted by AI Shopping Assistant - 2 months ago
  • A: Michael Shermer uses thirty years of research and integrates neuroscience with social sciences to support his claims.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What real-world topics does the book address?

submitted by AI Shopping Assistant - 2 months ago
  • A: It discusses politics, religion, economics, conspiracy theories, and other beliefs, showcasing various real-world examples.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What unique perspective does Shermer provide on beliefs?

submitted by AI Shopping Assistant - 2 months ago
  • A: He suggests that the brain functions as a belief engine, naturally seeking patterns and evidence to reinforce established beliefs.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the main theory presented in the book?

submitted by AI Shopping Assistant - 2 months ago
  • A: The book explores how beliefs are formed, challenged, and reinforced, arguing that beliefs come before explanations.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What kind of writing style does Shermer use in this book?

submitted by AI Shopping Assistant - 2 months ago
  • A: Shermer's writing is described as lucid and engaging, blending personal insights with profound exploration of beliefs.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Additional product information and recommendations

Discover more options

Trending Education Books

Get top deals, latest trends, and more.

Privacy policy