The Book of Business Wisdom - by Peter Krass (Paperback)

About the Book

Fifty-seven essays and speeches from some of the greatest business leaders of all time Andrew Carnegie, Henry Ford, Estee Lauder, Boone Pickens, Lee Iacocca, and others cover the general topic of business success. Designed to sell both as a gift book and a reference work.

Book Synopsis

Stellen Sie sich vor, Sie könnten mit 57 der bedeutendsten Unternehmerpersönlichkeiten über erfolgreiches Unternehmertum diskutieren. Hier haben Sie die einmalige Gelegenheit dazu: Andrew Carnegie, David Ogilvy, Bernard Baruch, P.T. Barnum und Carl Icahn - um nur einige zu nennen - plaudern für Sie aus dem "Nähkästchen" und geben Ihnen einen Einblick in das gesamte Spektrum der Unternehmenswelt, angefangen bei der Frage, wie man Unternehmer wird bis hin zum Thema, wie man als einzelner Unternehmer seinen Platz in der Welt der großen Gesellschaften behauptet. Jedem Eintrag sind einleitende Informationen zu Leben und Karriere der betreffenden Unternehmerpersönlichkeit vorangestellt. (10/97)

From the Back Cover

Andrew Grove, Lee Iacocca, P. T. Barnum, Muriel Siebert, Jack Welch, Andrew Carnegie, Henry Ford, and John D. Rockefeller. Imagine the priceless advice you could reap from these immortals of the business world. The Book of Business Wisdom offers you the opportunity to share the insights and wisdom of more than 50 of the greatest business minds that ever lived. Never before have the writings of such a large and diverse group of business heroes been collected between the covers of a single book.

In The Book of Business Wisdom, more than 50 business legends, past and present, share their passion for excellence and their views on success in business. You'll hear from Andrew Carnegie and Victor Kiam about the road to business success, David Ogilvy and Richard Sears on leadership, Carl Icahn and Bernard Baruch on what it takes to succeed on the Street, and Mary Kay and John H. Johnson on connecting with customers, just to name a few.

For easy reference, the 54 essays featured in The Book of Business Wisdom are organized into eight categories, covering how to get ahead, character, leadership, management, selling and customer service, individuality, entrepreneurship, and investing. Throughout the book, pearls of wisdom from each contributor have been highlighted to draw attention to some of the more memorable and quirky ideas. Each essay is preceded by a brief introduction that offers interesting and insightful information about its author's life and career, and places the essay in historical perspective.

A collection of timeless and universal essays from the sharpest business minds ever, The Book of Business Wisdom is an indispensable source of ideas and inspiration for everyone who wants to succeed.

"This book is a delight to read and a revelation. It contains a wealth of wisdom about how to succeed not just in business, but in life." --Daniel P. Tully Chairman of the Board, Merrill Lynch & Co., Inc.

Lee Iacocca: "If you make believe that 10 guys in pin-striped suits are back in kindergarten class playing with building blocks, you'll get a rough idea of what life in a corporation is like."

Andrew Carnegie: "Boss your boss just as soon as you can; try it on early. There is nothing he will like so well if he is the right kind of boss. If he is not, he is not the man for you to remain with -- leave him whenever you can, even at a present sacrifice, and find one capable of discerning genius."

Malcolm Forbes: "A big shot who has never laid an egg . . . is in the position of a hen under a similar handicap, about to be made a meal of." bl12

Muriel Siebert: "Everyone said that the reason there had never been a woman on the floor of the Stock Exchange before was because no lady could stand the language. So I learned the language."

"This serious and well-researched anthology should be in the personal library of anyone who aspires to or desires insight into business leadership." --R. D. Kennedy former Chairman and CEO, Union Carbide Corp.

"A very useful collection which points up the size, scope, boldness, and ever-changing nature of American business and its legendary leaders. The essays are informative, provocative, useful, inspiring, and sometimes funny. In an age when endlessly new information flickers across our computer screens, it is satisfying to hold something that deserves to be bound in leather." --Glen L. Urban, Dean Sloan School of Management, MIT

"This book is a way of getting a century of ideas and experience into the bloodstream of a new generation of entrepreneurs and businesspeople. Perhaps, most of all, it will help revivify the American Dream." --Peter G. Peterson, Chairman The Blackstone Group former U.S. Secretary of Commerce

Review Quotes

"Dieses Buch wird dazu beitragen, daß einer neuen Generation von Unternehmern und Geschäftsleuten ein Jahrhundert der Erfahrungen und Ideen in Fleisch und Blut übergeht... Vor allem wird es vielleicht helfen, den Amerikanischen Traum wiederzubeleben." Peter G. Peterson (Präsident der Blackstone Group; früherer U.S. Secretary of Commerce)
"Diese ernsthafte, gut recherchierte Anthologie sollte im Schrank eines jeden stehen, der nach einer Führungsposition im Geschäftsleben strebt oder sich für die Hintergründe interessiert." (R. D. Kennedy, Präsident und Geschäftsführer der Union Carbide)

About the Author

PETER KRASS is a freelance writer and editor living in Connecticut.