The Chief Event Officer's Playbook - by Sasha Frieze (Paperback)

About the Book

For organizations that want to create real impact, there's a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it.

Book Synopsis

For organizations that want to create real impact, there's a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it.

About the Author

Sasha Frieze FRSA FCIM is an award-winning event strategist whose clients include the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, Abrdn, Raymond James, Incisive Media, Informa and the Royal College of Anaesthetists.

She is a NED of the British Society for Haematology, a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, and a visiting lecturer in event management at The University of Westminster.