The Digital Marketing Handbook - by Robert W Bly (Paperback)

About the Book

Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.

Book Synopsis

Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.

From the Back Cover

What's Your Website's ROI?

Written to help marketers--from the Fortune 1000 to small business owners and solopreneurs--turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.

Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:

• Integrate a digital marketing plan with traditional marketing outreach efforts
• Maximize open rates, click-through rates, conversions, and sales
• Avoid the most common internet marketing mistakes that cause people to fail online
• Build a large and responsive opt-in email list
• Master Google AdWords, Facebook Advertising, and other traffic-generating tactics
• Drive quality leads to your online and offline storefronts
• Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms
• Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads

Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.

About the Author

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in business-to-business and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. Praised by David Ogilvy, his work includes more than 90 books and regular columns for Target Marketing Magazine and The Direct Response Letter. He resides in Montville, NJ.