The Dynamics of Business Behavior - by Beirem Ben Barrah & Philip Jordanov (Hardcover)

About the Book

"Science has revealed so much about how we can create more effective organizations with a human-centric and evidence-based approach. The Dynamics of Business Behavior curates the insights and interventions from behavioral psychology and neuroscience that any professional should know, especially if they are leaders or work in Management, P&O/HR, or Innovation. The current iteration of the book has three parts: 1. The science of the brain and behavior, 2. The brain and behavior in organizations, and 3. evidence-based change interventions. Part 1: Demystifies the core of behavioral science/neuroscience to lay the groundwork for readers. For example, the history of behavioral science, the fundamentals of the brain and behavior, and how to think like a behavioral scientist. Part 2: Investigates how the brain and behavior relates to business, including topics like change management, management and leadership, people and organization, growth, marketing, sales, and innovation. Part 2 will include common initiatives, case studies, common myths, new opportunities, and insights from interviews with industry professionals and behavioral scientists. Part 3: Features practical applications for readers. Part 3 will include practical how-to guides and instructions for implementation featuring evidence-based and human-centric interventions for change"--

Book Synopsis

Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization

In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.

Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:

• The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data
• The most common myths that leaders accidentally buy into as they guide their organizations
• Case studies of contemporary companies overcoming challenges using brain and behavior science

A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.

From the Back Cover

"This book tackles the elephant in the room of change management. Change is impossible without behavior change, and this book shows us precisely how to achieve it."
--DILIP SOMAN, Canada Research Chair in Behavioural Science and Economics, and Director, BEAR

HARNESS THE LATEST BRAIN AND BEHAVIORAL SCIENCE TO DRIVE MORE EFFECTIVE CHANGE MANAGEMENT

The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change brings together the art of change--where creativity, meaning, and imagination are leveraged--with the latest research and findings in behavioral science, uncovering the profound impact they have on our ability to adapt, learn, and embrace change and unlocking the secrets to transforming organizations with a human-centric and evidence-based approach.

Written by entrepreneur Beirem Ben Barrah and cognitive neuropsychologist Philip Jordanov, this book explores the fundamentals of the brain and behavior and how to think and approach problems from the mindset of a behavioral scientist, along with how neuroscience relates to business principles like change management, management and leadership, people and organization, growth, marketing, sales, and innovation. Practical how-to guides and instructions for implementation are included to help you apply these concepts to improve your own organization.

The Dynamics of Business Behavior earns a well deserved spot on the bookshelves of business leaders and professionals, especially those involved in Management, P&O/HR, or Innovation, seeking to inspire, engage, and navigate change in ways that resonate deeply with people and chart a course that steers their organization towards growth and success.

About the Author

BEIREM BEN BARRAH is founder and CEO of Neurofied, a brain and behavior consultancy. As an entrepreneur, consultant, and speaker, he combines his interests in organizations, behavioral psychology/neuroscience, and technology. He frequently speaks on topics like change management, decision-making, learning and development, entrepreneurship, and neurotechnology

PHILIP JORDANOV is a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges.