About this item
Highlights
- Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce.
- Author(s): Lionel Binnie
- 116 Pages
- Business + Money Management, Industries
Description
About the Book
Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person? Examine how retail has evolved through the years and the current state now to predict retail trends likely to happen in the near future.Book Synopsis
Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?
By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future.
Learn:
- how the two essential aspects of shopping, discovery and fulfillment, contribute to when consumers are more likely to purchase online or offline.
- why shopping provides either "time well spent" or "time well saved," and how to leverage that.
- what retailers and retail real estate developers are doing to stay relevant.
- how a two-axis model can help you accurately predict online and offline shopping behavior for many products and shopping occasions.
Want to know whether your product or service will fare best online or off? Read Lionel Binnie's exploration of the developing omni-channel retail landscape to find out.
"A well-distilled volume processing the past, present and future of consumption. Want a good quick read? It's right here."
Paco Underhill, author of Why We Buy: The Science of Shopping
Review Quotes
"A well-distilled volume processing the past, present and future of consumption. Want a good quick read? It's right here." Paco Underhill, author of Why We Buy: The Science of Shopping
"This concise, readable book describes why a growing portion of e-commerce belongs to traditional retailers who are moving online, and an increasing amount of brick-and-mortar sales belong to online companies moving to Main Street. It provides the statistics on how over-stored America has become, and how certain retailers are successfully competing against Amazon. One fascinating development he details are online services helping traditional stores to compete, by giving them a 'long tail on the web.' Traditional stores can discover how to best utilize the array of channels to them by asking, 'What job is the consumer hiring them to do?' If you are a retailer, a supplier to retailers, an investor, or a real estate professional, there is something here for you." Kent Trabing, Director of Real Estate, True World Group
"Lionel Binnie's, The Future of Omni-Channel Retail, is a little book with a BIG idea. In fact, Binnie's principal concept is to offer an insightful, easy to understand, and easy to use framework for navigating through the piles of information and opinions on how to provide products and services to our customers in the future. The book's small size makes it perfectly suitable to serve as a guidebook that retailers and those interested in the sector will want to keep always available and close at hand." Henry Welt, Co-Founder, Ossining Innovates! Former CEO Van Cleef & Arpels
"The act of purchasing fulfills different consumer goals and needs. I think Mr. Binnie does an excellent job in explaining consumer purchase considerations and behavior. Understanding buyer behavior, combined with knowing retail history, helps us predict the future of retailing. I believe his insights provide a view of the future." Milton J. Sussberg, Adjunct Professor of Entrepreneurship, Fordham University, and President, Sussberg & Co., Inc.
"For the decades I have known and worked with Lionel Binnie, he has always had a strategic perspective on the retail market in all its variations. His innovations and insights have produced great results for his clients. In his book, The Future of Omni-Channel Retail, Binnie explains how the Discovery and Fulfillment steps of marketing are pervasive yet unique across the many channels of our retail landscape. Developing an understanding of how to leverage the unique qualities of each channel is crucial for every omni-channel retailer and Binnie's book will help you do just that." John Hessell, Former CEO, with 40 years in Specialty Retail
"I have had the pleasure of knowing Lionel Binnie for two decades in several capacities: client, consultant, business partner and friend. He is a master of channel marketing and retail. I've learned many things from Lionel about brands, merchandising and intercepting the consumer with occasion and impulse buying. I am not only glad he is sharing his thoughts, intellect and insights in his inaugural book The Future of Omni-Channel Retail, but I feel privileged to have had the opportunity to read an advance copy. Anyone venturing into retail and e-commerce today would be wise to read what Lionel has written in the pages of this book. You'll be wiser and smarter for it. I know I am." John J. Eccleston, Sr. Director of Brands Development for a Fortune 150 company, brands maven, business entrepreneur and author