The Jobs to Be Done Playbook - by Jim Kalbach (Paperback)

About the Book

"These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering"--

Book Synopsis

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Review Quotes

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice."

--Melissa Perri, author of Escaping the Build Trap

"The Jobs To Be Done Playbook offers a perspective that is certain to help anyone who is interested in learning how to put Jobs Theory into practice."

--Tony Ulwick, Strategyn Founder and CEO

"This book holds a rare value: it's fueled by practicality but steeped in solid theory as well."

--Des Traynor, co-founder of Intercom

"With a range of examples and a wealth of references, readers will find The Jobs To Be Done Playbook an excellent resource for finding their path through innovation and creating products of lasting value."

--Bob Moesta, President and CEO of the Re-Wired Group