Man Nobody Knows - by Bruce Barton (Paperback)

About the Book

Bruce Barton's 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. No Puritan or Prohibitionist, here was Christ as the world's first advertising man, a great business executive who "picked up twelve men from the...

Book Synopsis

Bruce Barton's 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. No Puritan or Prohibitionist, here was Christ as the world's first advertising man, a great business executive who "picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world." In his Introduction, Richard M. Fried explores the book's rich insights into the culture of the 1920s.

From the Back Cover

Bruce Barton's 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. Here was Christ, the world's greatest business executive, who "picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world". In this new edition, the historian Richard Fried revives Barton's original language. Mr. Fried explores the book's rich insights into the culture of the 1920s, revealing not only the union of religion and business but changing attitudes toward consumption and leisure, sexuality and the roles of men and women.

Review Quotes

Barton is a pioneer in public relations...by making Jesus the founder of modern business.

His themes are, ahem, resurrected by businessmen who seek to enumerate the most common problems in business.

About the Author

Richard M. Fried is professor of history at the University of Illinois at Chicago. He has also written The Russians are Coming! The Russians are Coming!: Pageantry and Patriotism in Cold War America.