The NASCAR Way - by Robert G Hagstrom (Paperback)

About the Book

The $2 billion industry of stock car racing offers multiple opportunities for sports enthusiasts, business people, and investors alike. The author tells the story of this highly successful business organization from the point of view of an investor and a businessman, and examines the sport from its roots to a present-day phenomenon.

Book Synopsis

"The NASCAR Way" - Bestseller-Autor Robert Hagstrom analysiert hier ein typisch amerikanisches Phänomen - das NASCAR Racing. NASCAR ist die beliebteste amerikanische Rennserie und darüber hinaus eine milliardenschwere Wachstumsbranche. Hagstrom, selbst begeisterter Anhänger des Stock-Car-Racing, untersucht die NASCAR-Branche genauer und die vielfältigen Möglichkeiten die sie Sportbegeisterten, Geschäftsleuten und Investoren bietet. Dabei betrachtet er das NASCAR-Phänomen in erster Linie aus der Sicht des Geschäftsmannes und Investors.

From the Back Cover

From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business-and investment opportunities-of NASCAR

"Hagstrom's insights and observations bring a refreshing 'outside' business perspective to our industry."
--From the Foreword by William C. France, President, NASCAR

"From its origins in Daytona in the '50s to today's live network broadcasts for millions of devoted fans, Robert Hagstrom offers an in-depth look at the fastest-growing sport in the country. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board."
--Michael T. Hargrave, Senior Motorsports Manager, Anheuser-Busch, Inc.

"It is great to be associated with NASCAR, the France family, and for me to get paid for what I love-to race! In The NASCAR Way, you see a prime-time sport."
--Dale Earnhardt, 7-time NASCAR Winston Cup champion

"An accurate and entertaining perspective to the unbridled capitalism that has built NASCAR into the #2 sport in America after football."
--Bill Nielsen, Director, Promotion Development and Licensing, Kellogg USA, Inc.

"Hagstrom understands how our business works both on and off the track. His perception of our sport will have you racing through the pages on the edge of your seat. The book is definitely a winner!"
--Dale Jarrett, Winston Cup driver

About the Author

ROBERT G. HAGSTROM is Director of Legg Mason Wood Walker Capital. Previously, he was general partner of Focus Capital Advisory, L.P., where he managed the Focus Trust Mutual Fund and separately managed accounts. Mr. Hagstrom is also the author of the New York Times bestseller The Warren Buffett Way, The Warren Buffett Portfolio, and the forthcoming The Essential Buffett, all from Wiley.