The Next Elvis - by Barbara Barnes Sims

Book Synopsis

An American institution, Sun Records has a history with many chapters -- its Memphis origins with visionary Sam Phillips, the breakthrough recordings of Elvis Presley, and the studio's immense influence on the sound of popular music. But behind the company's chart toppers and legendary musicians there exists another story, told by Barbara Barnes Sims. In the male-dominated workforce of the 1950s, 24-year-old Sims found herself thriving in the demanding roles of publicist and sales promotion coordinator at Sun Records. Sims's job placed her in the studio with Johnny Cash, Roy Orbison, Jerry Lee Lewis, Charlie Rich, Carl Perkins, and other Sun entertainers, as well as the unforgettable Phillips, whose work made the music that defined an era.

The Next Elvis: Searching for Stardom at Sun Records chronicles Sims's career at the studio, a pivotal time at this recording mecca, as she darted from disc jockeys to distributors. Sims not only entertains with personal stories of big personalities, but also brings humor to the challenges of a young woman working in a fast and tough industry.

Her disarming narrative ranges from descriptions of a disgraced Jerry Lee Lewis to the remarkable impact and tragic fall of DJ Daddy-O Dewey to the frenzied Memphis homecoming of Elvis after his military service. Collectively, these vignettes offer a rare and intimate look at the people, the city, and the studio that permanently shifted the trajectory of rock 'n' roll.

Review Quotes

"[Sims's] conversational tone and attention to small details keep the story lively, informative, and truly entertaining. The Next Elvis is a fascinating addendum to the story of one of the greatest record labels of all time and a snapshot of the record business during one of the most exciting eras in American music."--Memphis Commercial Appeal

About the Author

Barbara Barnes Sims worked in promotion and publicity during Sun's golden years, from 1957 to 1960. She published newsletters, liaised with distributors, and wrote liner notes for the first albums of Johnny Cash, Carl Perkins, Jerry Lee Lewis, and Charlie Rich. In 1960 she began a 36-year career teaching English at Louisiana State University. She lives in Baton Rouge, Louisiana.