The Pricing Model Revolution - by Danilo Zatta (Hardcover)

About the Book

"In Pricing Revolution, Danilo Zatta explains how to build a competitive advantage applying an appropriate price model. The author investigates innovative monetization approaches: pricing based on artificial and emotional intelligence, the concept of freemium and how it can drive customers to buy, dynamic and results-based pricing as well as subscription and pay per use up to the hidden dynamics of neuropricing. Concrete use cases from diverse industries and nations, facts and figures show how to apply the different monetization approaches. Pricing has evolved to a key topic in recent years: while management consultants are creating entire pricing practices to serve the booming demand for pricing consulting and pricing software, corporations are establishing pricing functions and teams to address this key topic, which in the past was seldomly on the agenda of the top management.However, readers cannot find an authoritative but easy-to-read book on smart, future-oriented monetization approaches, that also indicates how pricing will change the way companies sell and how this leads to sustainable competitive advantages with concrete case studies. This book closes this gap. Most available books -- both old and new -- are either more academic or take a very in-depth look at single specific topics. There is a clear need for a pricing book, that helps understanding how pricing is changing companies' revenue models and their digitalization. This book will make smart and innovative pricing more accessible and understandable for a wider audience. It will provide readers a strong foundation in concepts but also case studies from different industries and regions, empowering them to judge monetization opportunities in a more effective way, and ultimately enable them to make better decisions.The time has come to fill the gap on the management bookshelf with a book that will balance inspiration with readability and conceptual rigor. Written in a simple way and with a perspective to the future, Pricing Revolution is concrete guide to support the analysis and choice of the best pricing approach. If everything has a price, Zatta tells us that the construction of tomorrow also depends our purchases, on and off the net. Pricing Revolution is a lucid and passionate analysis of how monetization will change the way we do business"--

Book Synopsis

An incisive and accessible blueprint to pricing your company's products and services

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You'll learn things like:

• How to make smart and innovative pricing a core component of your next product offering
• How to distinguish between every new, future-oriented monetization approach
• Which factors to consider when you're choosing on a new pricing model for your most popular products

An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

From the Back Cover

"There are many books on pricing. This is the best read for managers wanting a review of several innovative pricing methods. The book covers pricing off-line and on-line and by both buyer and seller"

--Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Transform Your Firm With Profitable New Pricing Models

The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline presents an exciting discussion of familiar and novel pricing strategies with the potential to grow your company's revenue and build an enduring competitive advantage. Accomplished growth and pricing professional Dr. Danilo Zatta explores the ways to choose between the latest monetization approaches for your services and products and demonstrates how to execute the strategy that fits your business best.

The Pricing Model Revolution contains expansive descriptions of freemium, subscription, and pay-per-use models and many innovative techniques like neuropricing. The author delivers rigorous and evidence-backed info without unnecessary jargon. A high number of corporate case studies from different industries and geographies enrich the book. You'll get the practical and concrete advice you need to make immediate and lasting changes to the way your firm sells its products.

A must-read pricing handbook for sales team leaders, entrepreneurs, founders, executives, managers, and other business leaders as well as business students --The Pricing Model Revolution will revolutionize the way we price our products, forever.

About the Author

DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor, with over 25 years' experience leading pricing, sales, revenue growth, and business transformation projects for blue chip corporations, SMEs and investors in Europe, North America, and around the world. He intervenes as key note speaker at leading universities and corporate events and also coaches C-levels on topline excellence. Dan received his doctorate in Revenue Management and Pricing at TUM Munich in Germany and holds an MBA from INSEAD in Singapore and France. His studies in Economics were completed at the UCD in Ireland and Luiss in Italy.