The Revenue Operations Manual - by Laura Adint & Sean Lane (Paperback)

About the Book

Revolutionize your go-to-market strategies and drive growth by transforming your revenue-generating teams into a high-performing, well-oiled machine with this practical how-to guide.

Book Synopsis

WINNER: Axiom Business Book Award 2025 - Bronze Medal, Sales
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Sales & Marketing

Growing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth. Learn how to bring revenue-generating teams, business context, and technology together to build a high-achieving, predictable and scalable revenue machine.

The Revenue Operations Manual takes you through every aspect of this evolving function, whether that's understanding what exactly it is, or how to effectively build your team, technology and partnerships to ensure your go-to-market strategies support business goals and revenue growth.

Using case studies, examples of best practices (and of what not to do), this book offers expertise and interviews from world-class operators and provides a blueprint on the mindset required to build and scale this critical business function. Understand the value that Revenue Operations can bring to your business, the right time to invest in it, and how to maximize the outcomes this team can drive.

Review Quotes

"The Revenue Operations Manual is a must-read for any startup looking to scale efficiently. This book provides a tactical roadmap for aligning teams, processes, and technologies to drive predictable revenue growth. A true guide from practitioners who've done it!"-- "Mark Roberge, Co-Founder, Stage 2 Capital"

"Sean Lane and Laura Adint have delivered an essential playbook in The Revenue Operations Manual. It's packed with insights that can transform your approach not just to RevOps but to overall revenue growth. This book is an invaluable resource for anyone in the field."-- "David Cancel, Co-Founder and Executive Chairman, Drift"

"The Revenue Operations Manual is an indispensable resource for any RevOps operator focused on achieving operational excellence and sustainable growth. Sean Lane and Laura Adint expertly guide readers through the complexities of aligning teams, leveraging technology, crafting effective strategies, and so much more. A true must-read for anyone serious about mastering Revenue Operations."-- "John Pasvankias, Vice President of Revenue Operations, Ramp"

"The Revenue Operations Manual provides a modern primer for outcome-oriented RevOps leaders focused on business growth without chaos. The templates, tips, and self-reflection questions covered in each section are extremely practical. Highly recommend internalizing the 'Operating Rhythms' covered -- the secret to success in revenue operations is ultimately consistent and repeatable process and routines."-- "Amar Doshi, SVP of Product, 6sense"

"As we face stratospheric growth and evolution in technology, The Revenue Operations Manual, written by Sean Lane and Laura Adint, masterfully illustrates the importance of human capital in conjunction with automation and why it is critical to build high functioning and strategic operating teams. People matter and this book takes an all-encompassing approach towards guiding the significant transition of your team's ability to maximize efficiency and drive productive business outcomes."-- "Rochelle Webb, CEO, Optimist Made"

"I know of no other strategic function more worthy of C-suite attention and investment than RevOps. And now, thanks to two of the industry's most accomplished Revenue Operators - Sean Lane and Laura Adint - RevOps has its bible."-- "Andy Byrne, CEO, Clari"

"Nailing Revenue Operations is a key part of scaling go-to market in the right way. Sean and Laura have distilled their extensive experience into an essential resource for leaders looking to streamline processes, foster alignment, and unlock sustainable growth."-- "Mallun Yen, Founder & General Partner, Operator Collective"

"There wasn't a definitive guide to Revenue Operations when I started, there is now. If you need to drive scalable and efficient growth, this book helps you align tech and teams to do just that. Sean Lane and Laura Adint share insights from top industry experts, so if you're serious about scaling RevOps, this book is for you."-- "Toni Hohlbein, CEO and Co-Founder, Growblocks"

About the Author

Sean Lane is a Founding Partner at BeaconGTM, host of the "Operations with Sean Lane" podcast, and is based in Boston, Massachusetts. He has spent more than a decade building Revenue Operations teams at fast-growing B2B software companies, including Drift and Upserve.

Laura Adint is currently a partner and operations executive for a financial services company in Los Gatos, California. With over 25 years of experience, her prior roles included Vice President of Field Operations at Drift, and Vice President of Sales and Services Operations at Adaptive Insights (a Workday company).