The Social Photo - by Nathan Jurgenson (Paperback)

Book Synopsis

"Mr. Jurgenson makes a first sortie toward a new understanding of the photograph, wherein artistry or documentary intent have given way to communication and circulation. Like Susan Sontag's On Photography, to which it self-consciously responds, The Social Photo is slim, hard-bitten and picture-free." - New York Times

A set of bold theoretical reflections on how the social photo has remade our world.

With the rise of the smart phone and social media, cameras have become ubiquitous, infiltrating nearly every aspect of social life. The glowing camera screen is the lens through which many of us seek to communicate our experience. But our thinking about photography has been slow to catch-up; this major fixture of everyday life is still often treated in the terms of art or journalism.

In The Social Photo, social theorist Nathan Jurgenson develops bold new ways of understanding photography in the age of social media and the new kinds of images that have emerged: the selfie, the faux-vintage photo, the self-destructing image, the food photo. Jurgenson shows how these devices and platforms have remade the world and our understanding of ourselves within it.

Review Quotes

"Like Susan Sontag's On Photography to which it self-consciously responds, The Social Photo is slim, hard-bitten and picture-free. For if the average photo is ever dumber, photography matters even more; the social photo, in Mr. Jurgenson's phrase, has effected a "fusion of media and bodies" that has made every gallerygoer a cyborg."
--Jason Farago, New York Times (Top Art Books of 2019)

"Jurgenson is a good guide to our times"
--TLS

"Jurgenson puts forth the useful proposition that most online photos are about sharing experiences, not creating memories...units of communication, more emojis or hieroglyphics than portraits; they have little context, aren't discernibly located anywhere, and typically come in the aggregate. For the most part, it wouldn't really matter if they existed in twenty years."
--New Yorker

"Social photos are not primarily about making media but about sharing eyes, ' Nathan Jurgenson writes in this important and timely book. Grappling with the significance of the billions of largely ephemeral images that inhabit social media, he persuasively delineates many of the key boundaries between what was previously understood to be photography and the contemporary image environment."
--Fred Ritchin, author of Bending the Frame: Photojournalism, Documentary, and the Citizen

"Timely...Jurgenson puts the social photo in a broader context of photographic history in a way that should appeal to even the sniffiest critic"
--Economist

"[in The Social Photo], Jurgenson suggests that in today's ocean of images, the traditional way we have looked at pictures is outdated. He suggests a new way to understand them, one that is "less art historical and more social theoretical"."
--Taylor Dafoe, artnet News

"Jurgenson beautifully connects the newfound social documentary style with the history of photography and paints a picture of the similarities and differences of traditional photography and what he deems the new 'social photos.'"
--Lauren Capraro, Communication Booknotes Quarterly

"A lively and provocative read."
--Los Angeles Times

"A refreshing respite from most of the commentary streaming from our devices today"
--Financial Times

About the Author

Nathan Jurgenson is a social media theorist. He is co-founder and co-chair of the annual Theorizing the Web conference, founder and editor in chief of Real Lifemagazine, editor emeritus at The New Inquiry, and a sociologist at Snap Inc. His work, which appears in academic journals and popular outlets, centers on a critique of "digital dualism," a phrase he coined to describe the false belief that the internet is a separate virtual sphere or cyber space. Instead, Nathan approaches digitality as embodied, material, and real.