The Ultimate Guide to Storytelling in Business - by Samir Parikh (Hardcover)

About the Book

"How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value? Storytelling is a powerful, analytical approach to frame and deliver a message. Whether delivered verbally in a meeting, documented in a report or built into a presentation, it provides a robust approach that's critical in situations where the stakes are high. It enables you to convey a complex idea quickly, win the acceptance of others, speed-up decision making and demonstrate your contributions as a thought leader. The storytelling methodology described in this book is well-proven. It has been developed based on years of experience building business-critical stories around multi-million-dollar sales opportunities, strategic change initiatives, the introduction of new business models and the launches of ground-breaking technical ideas. This book is organized as story in itself. It will take you on a practical journey illustrated by real-world examples and case studies. Be sure to apply the new ideas that you learn quickly. What you apply successfully will become a habit. Mistakes that you make along the way will become useful lessons. Both will become valuable assets for the future"--

Book Synopsis

A one-stop shop for everything that you need to know about storytelling in business.

How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value?

Storytelling is mission-critical to the advancement of our careers and our businesses.

In the book, you'll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences.

The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You'll discover:

• A proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable and repeatable way.
• The importance of creating a one-page story blueprint to road-test your story.
• How the subtle use of emotional triggers will help you to control the reactions of your audience.
• A rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models and the launch of ground-breaking technical ideas.
• A 23-point checklist to ensure that you are ready for your next storytelling endeavor.

Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is a can't-miss resource for generating impact and getting your ideas recognized.

From the Back Cover

A one-stop shop for everything that you need to know about storytelling in business

How often have you had to deliver a pitch, convey a message or empower an audience with just one chance to get it right? A job interview, sales presentation, or an important announcement to your team? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value?

This book will teach you how to create compelling presentations, write persuasive reports, and get your point across in meetings with stories that capture the attention of your audiences. It explains how to convey complex ideas with simplicity, win the acceptance of others and demonstrate your contributions as a thought leader.

LEARN HOW TO:

• Apply a proven, seven-step approach to deliver stories in a structured, reliable and repeatable way
• Create a one-page story blueprint to road-test your story
• Use emotional triggers to influence the reactions of your audience
• Leverage a rich library of industry examples, from multimillion-dollar sales opportunities to the launch of groundbreaking technical ideas
• Apply a 23-point checklist to ensure that you're ready for your next storytelling endeavor

Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is an essential resource for those who aim to generate impact and get their ideas recognized.

About the Author

SAMIR PARIKH is the founder of SPConsulting global management consultants. He and his team bring more than 20 years of experience helping some of the world's leading corporations build and deliver high-impact stories around multimillion-dollar sales opportunities, strategic change initiatives, the introduction of new business models and the launch of groundbreaking technical ideas. Their popular training workshops that equip teams with the game-changing skill of Storytelling have been delivered in more than 50 countries.